Kacy Le Email & Phone Number

1) Building Sense the Ed Digital Product: - Observing the need for Education can happen everywhere around us, not just only at school in Vietnam. Thus I started my personal project, Sense the Ed on Facebook with a defined targeted audience age 13 - 39 years old who live in the country. - Create & design Sense the Ed logo, website http://www.sensetheed.com, about, mission statement & slogan according to my long-term brand strategy. - Plan & execute all launching digital products, communications & media actions on selected channels. 2) Digital Strategic Content Planning: - Create & plan strategic content for all digital products of Sense the Ed (English & Vietnamese) in alignment with my brand strategy. - Write the script, record footage & edit to final digital production.Build relationships with locals to bring up social awareness & design calls to action focused on a better change for a better future in my narrative. 3) Managing Communications Channel & Developing Engagement Strategy: - Create new content on social media on a regular cadence to engage viewers in English https://www.facebook.com/sensetheed & Vietnamese http://www.facebook.com/sensetheedtiengviet.- Analyze page reach, engagement, Facebook ads’ data; collect viewers’ feedback to understand audience’s insights. - Define market segmentation to improve ad targeting: 15k impression, 10k post engagement, approximately 400 page followers on Facebook with the budget < $25 within 1 month.

* Consulted international high school students to go to best-fit colleges. Taught ESL & TOEFL* Key achievement: Guided students got accepted to USC, UVA, UW, UIUC, LFA, UBC, UToronto, Cranbrook.

* Challenge given: improve total revenue in the whole system. → Proposed & executed solutions: 1) Conducted parent & student interviews from diverse backgrounds in gathering info and explaining schools’ requirements.2) Pulled data, created graphic charts in analyzing retention & admission with the quantity of approximately 10,000 students. 3) Executed different sales methodology from B2C to B2B2C in managing $23 million portfolio. * Key achievement: success partnered up with Unilever VN, Manulife & FTP ; 89% sales target achieved for the whole system.

Vietnam And South Korea

- Developed case-by-case roadmaps for international school students in SEA in building detailed, personalized trajectory & execution plans (including academics, extracurricular activities, internships, recognitions, summer plans, performing fine arts & athletics e.t.c).- Utilized in-depth knowledge of institutions of higher learning to coach students & parents towards attainable school goals, working with them to create lists of best-fit colleges & boarding schools.- Conducted formal consulting sessions with students & parents on a quarterly basis, chronicling & sharing with relevant stakeholders notes & actions items.- Communicated with students & families outside of formal sessions through emails, phone calls & Skype in guiding them according to case-by-case roadmaps on a weekly basis.- Revised & gave feedback in personalizing each individual in their own personal statement - Researched & facilitated development & presentation of marketing materials for seminars or expositions in SEA. - Key achievement: Guided students got accepted to Cornell , UIUC, Virginia Tech, Taft, UWaterloo, York University. - Successfully helped my students launch their first illustrated children's book & sold nationwide in Vietnam in helping promote “lost” Vietnamese traditional culture in celebrating the Mid-Autumn Festival. Profits of this book are donated 100% to Saigon Children Charity.

Vietnam, Hong Kong & Singapore

- Collected & analyzed data from local distributors, retailers, GFK stats monthly to plan strategic marketing programs in meeting annual agreed sales targets. Resulted in increased sales revenue by 30% annually. - Pulled data, created graphic charts & analyzed trends to inform marketing strategy & GTM plans. - Formulated quantitative & qualitative survey questions in leveraging actionable insights to fully understand customers insights → more than 70% consumers wanted to control their home appliances via smartphone & Wifi → Simpli-Fy was what they needed. - Defined go-to-market brand strategy & designed B2B2C marketing strategic roadmap for new product launching.- Positioned products, set price & margin in liaison with region & distributor to meet the agreed sales target. - Developed product messaging & value propositions including setting up Candy Hoover showroom, supporting sales enablement & marketing programs with retailers on a given budget to drive brand awareness, adoption and ongoing usage. - Worked with global & regional cross-functional teams including product, sales, design, customer success & executive leadership in achieving business goals. - Provided quarterly training to enable local sales & marketing teams on how to message, position and sell our products. Approximately 100 sales rep. attendance depends on the season. Track, measure and report against objectives.- Key achievement: Successfully launched the new Simply-Fi product line & Candy Hoover showroom. Increased sales revenue by 30% every year. Maintained 20% profit margin.

- Assisted the director to develop business plans for a growing revenue of coffee beans, De’Longhi coffee makers and SDAs - Developed strategies to ‘hunt’ for new business as per the company objectives, including Vietnam market (distribution and supermarket), and export market (USA, Canada, Europe and Asia) - Worked with internal marketing team to grow business from marketing activities and events Coordinated with marketing and sales team to define long-term competitive advantage and customer value

- Conducted research on Vietnam’s SDA market to evaluate consumers’ desires and preferences- Evaluated opportunities to optimize margin through pricing; monitored competitors’ prices- Collaborated with the sales and marketing departments to promote products in key accounts- Introduced and marketed new products by developing time-integrated plans with sales, advertising, and production