Katie Adams Email & Phone Number

United States

New York, Ny, Us

San Jose, California, Us

Coached a global team to deliver comprehensive support and resources to partners andinternal stakeholders, and promoted 2 members of my team to people management.

San Jose, California, Us

•Led a talented group of individuals to provide global sales tools, playbooks, and collateral to enhance Channel productivity and effectiveness.•Pioneered enablement frameworks to boost partner-sourced revenue by 24% YoY.•Orchestrated international training events, overseeing content and logistics for successful execution. •Oversaw the Partner Portal and Partner Training Academy operations, resulting in a 35% YoY increase in utilization.

San Jose, California, Us

•Led the development of three pre-sales certification courses, and launched to 1000+ partnersresulting in 60% YoY growth in certifications.•Increased revenue growth by refining Zscaler's partner program and introducing new incentives.•Collaborated with sales and marketing teams to identify channel enablement opportunities and drive successful GTM campaigns for new product launches.•Established key performance indicators and metrics to track the effectiveness of channelenablement initiatives and continuously optimized strategies for maximum impact.

San Jose, California, Us

•Championed the creation and execution of channel enablement programs at Zscaler - including all-new content, tools, and events.•Launched a dynamic partner portal, enhancing collaboration & driving a 40% uptick in productivity.•vElevated partner team efficiency by 30% by developing helpful resources and ad-hoc training initiatives.

•Implemented comprehensive marketing strategies to drive brand awareness and increase customer acquisition by 20%.•Solely manage the production and on-site execution of all 3rd party and Condeco-hosted events in the Americas•Evaluated sponsored publications and paid advertisements quarterly to ensure proper quality of leads and significant ROI•Supervised and enabled PR agency to increase Condeco's brand presence by 25%, using creativity and a limited budget.•Utilized SFDC, Hubspot, and Google Analytics to analyze MQLs, pipeline, and opportunity data to optimize digital marketing efforts, resulting in a 25% increase in online engagement.

Foster City, California, Us

•Piloted joint marketing events and demand-generation campaigns with strategic partners, resulting in a 20% increase in lead generation.•Developed co-branded marketing materials, driving brand awareness and visibility in the market.•Launched rewards platform to (200+) partners in North America and designed incentive programs to drive net-new business•Analyzed and reported on the effectiveness of programs, providing insights for continuous improvement and optimization.

Foster City, California, Us

•Organized LogRhythm’s 1st annual Partner Summit in San Francisco for a C-Level audience and enhanced the company’s exceptional brand •Scheduled and executed (30+) customer facing events per quarter in collaboration with the Channel and Field Sales teams•Resourcefully utilized and managed ($1M+) annual Channel Marketing budget •Assisted in the creation of company’s Partner Portal and maintained content post-launch•Administered and facilitated sales and training incentives to partner community •Issued all marketing related purchase orders and managed corresponding invoices

Foster City, California, Us

•Collaborated in the planning and production of LogRhythm’s high-quality events•Crafted innovative marketing content for a wider audience via excellent writing and content development skills•Facilitated day-to-day maintenance and development of multiple website properties •Improved company Executive’s social media presence by updating accounts coupled with insights regarding available tools and platforms in the social media space•Enhanced field knowledge and industry expertise by attending educational seminars and reading professional articles to identify new opportunities

Lakeshore, California, Us

Education record

Education record