Katherine Adams Email & Phone Number

Mishawaka, In, Us

South Bend, In, Us

For this trailer manufacturer, I design and execute long and short-range strategic plans and a scalable business model, as well as product and solution roadmaps, go-to-market (GTM) tactical plans, and end-to-end product development and commercialization process with a consumer-led mindset.Additionally, I manage and modernize the day-to-day business operations for sustainable growth and scalability. Reporting to the CEO/President, I oversee a team of category/product managers, marketing operations team, and Sales teams.

Elkhart, In, Us

For this position, I was hired to elevate brand awareness, innovate product offerings, increase revenue and profitability, design an eCommerce system, and modernize GTM. I created and executed the company vision and strategy, long-range plan, product and market roadmaps, NPD and commercialization process, and pricing and promotion strategy.In addition, I oversaw the $20M product development and marketing budgets; a cross-functional team of 3 digital marketing experts, 5 product managers, and 20 engineers across 3 locations; and a custom digital-marketing platform serving 5 brands, with separate end-user and distribution-channel systems.Key Contributions:►Boosted revenue 30%, profits 8%, and margin 5% by piloting new sales channels and product lines, defining value propositions, and implementing the GTM plan and technology to manage the B2B, B2B2C, and D2C distribution channels.►Increased qualified web leads 50%, brand awareness 30%, and sales over prior year 12%, generating 20% of the company revenue by upgrading the technology and eCommerce infrastructure and leveraging a new website and social media and SEO/SEM strategy.►Decreased GTM launch time 40% by creating a stage-gate system mentality from concept through commercialization.►Generated 40% more leads and increased purchases from leads 18% by modernizing the martech practices and building a D2C product offering and distribution channel and system.

In this role, I was recruited to transform the company into a consumer products business, spearhead the digital and eCommerce strategy, and drive growth by developing new products and channels. I managed the $11M marketing and sales promotion budgets, as well as 2 product managers, 3 marketing specialists, and a marketing and communications director.Additionally, I owned P&L, overhauled the pricing and promotion strategy and analytics transparency, and embedded an enterprise resource planning (ERP) system. I also created KPIs and a tracking system to manage budgets and deliver business value to customers.Key Contributions:►Achieved 110% earnings and revenue increase within 6 months by leading teams to develop innovative new products.►Grew revenue 13% and sales 12% by designing and implementing a pricing and promotion strategy, building brand portfolios, and executing GTM tactics.►Increased lead generation 63% by producing and managing SEO and SEM, email and content marketing, the mobile and social media strategy, content automation, and video campaigns.►Improved consumer awareness by unifying the brand strategy through enhanced digital analytics.►Helped position the company for a profitable sale by delivering the most successful product launch in company history.

Glenview, Il, Us

For this commercial food-equipment manufacturing company, I was appointed to lead engineering, market process, and organizational development, as well as redesign and create new products to regain market share, drive sales, and cut expenses. Reporting to the group president, I managed a $3M budget and 8 direct reports (marketing team, drafters, lab technicians, and design, quality, and warranty engineers).In addition, I spearheaded the product design process and roadmaps and built the business case and tactical plan. I also identified product weaknesses, completed a competitive assessment and voice of customer (VOC) process to determine opportunity, and devised the GTM tactics.Key Contributions:►Increased productivity $12M through plant consolidation.►Grew sales 3%-5% by designing innovative, highly durable products to exceed the needs of national customers, such as Arby’s Auntie Anne’s, and Little Caesars.►Boosted gross margin 10% by improving the design engineering in new product development and leading cost-reduction and quality-improvement initiatives.►Gained 3 points of share by developing the competitive differentiation and value propositions in multiple business facets.

Benton Harbor, Michigan, Us

In this role for a Fortune 100 company, I reported to the business unit GM and managed 4 direct reports and a cross-functional team (branding, marketing, sales, merchandising, operations, engineering, and innovation). I owned P&L, created and executed long- and short-term strategies, and evaluated market trends for the company’s core technology to drive the corporate vision.Additionally, I led marketing and advertising and oversaw sales and operations planning, inventory, product launch, channel conflict resolution, pricing, and program structure. I also managed the sales partners, including national and specialty retailers, internet stores, builder distribution channels, and dealer and distributor networks.Key Contributions:►Drove 110% earnings and revenue growth within 6 months for small appliances by implementing a sales, distribution, and servicing model to penetrate new markets and building the customer base with multiple loyalty and pricing programs.►Increased revenue 2% and profitability 3% within 10 months, grew YOY units 10% and value 24%, and created 50%-55% market share spikes for an $800M cleaning business by developing product roadmaps, executing a price increase in a down industry, and implementing a promotion strategy, including holiday campaigns.►Grew earnings 300% in 2 years and revenue 250% in 10 months for outdoor kitchen suites during a declining market through product innovation and created an additional 20% revenue by establishing a new sales channel.►Improved profitability 15% and product cadence 30% for a $300M global division by creating a new product line, building a multicultural team, and identifying global customer needs►Cut costs $300,000 in 6 months by switching suppliers.

Mba, Master Business Administration And Management

Bs Mechanical Engineering