Freelance Senior Strategy Director
CurrentApply my brand expertise in positioning and brand architecture to global clients.
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Karen Ann Dawson is listed as Senior Brand Strategy Director at Interbrand, based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Karen Ann Dawson.
Karen Ann Dawson previously worked as Freelance Senior Strategy Director at Interbrand and Principal Strategy Lead at Innovation Protocol. Karen Ann Dawson holds Master Of Business Administration - Mba, Business from Insead.
Karen Ann Dawson is a Senior Brand Strategy Director at Interbrand.
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Apply my brand expertise in positioning and brand architecture to global clients.
Lead client relationships and manage teams on brand strategy deliverables.Work with digital and design teams to translate brand strategy into online and offline experiences.Build new capabilities in employer branding.
South Africa
Lead Superunion's team of strategists in AfricaPitch new business and extend client relationshipsDevelop new revenues streams outside of traditional brand strategy (CX & Innovation projects)Manage advertising retainer for largest agency client
South Africa
Co-founded the local Landor agency in Cape Town Generated new business pipelines across Africa, including South Africa, Ghana, Nigeria, and other neighboring countriesRepresented Landor at speaking and industry engagementsManaged and led all aspects of brand strategy on key projectsSuccessfully extended brand strategy projects into full-scale rebranding and activation projects Executed portfolio strategy projects for CPG clientsCollaborated with change experts on comprehensive culture change projects for major financial services clients.
New York, United States
Worked across globally renowned branding agencies to develop leading strategies for renown clients. Specific roles included:• 2007 - Landor, Dubai (WPP), Senior Consultant• 2005 - 2006: Arnell Group, New York (Omnicom), SVP of Strategy• 2000 - 2004: Interbrand, New York (Omnicom), Director of Strategy
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Karen Ann Dawson works for Interbrand.
Karen Ann Dawson is listed as Senior Brand Strategy Director at Interbrand.
Karen Ann Dawson is based in Los Angeles, California, United States while working with Interbrand.
Karen Ann Dawson has worked for Interbrand, Innovation Protocol, Superunion, Landor & Fitch, and Various.
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Karen Ann Dawson holds Master Of Business Administration - Mba, Business from Insead.
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