hi, i'm kaddie - and i'm a cross-creative living a life of perpetual plot twists. i'm your textbook generalist: an expert in everything and nothing in particular. if you ask me to embroider a pillow, i'll make it fly through the room and shoot lazers too. i make sure i always love what i do, let the idea guide the process, shine my light and light other people's fire with it. always making a little trouble on behalf of women. so here's a bit about my journey: i'm a creative directress:i focus on progressive campaign concepts (online and offline), visual storytelling and brand building. i direct projects from ideation to release. i'm the extension to a company's in-house marketing team. i'm the one with the best bad ideas who tries to break through open doors. i'll make sure to activate my network of thought leaders and influencers to hype it all up. my process is co-creative: i'm here to amplify relevant voices and ideas, in bold and imperfect steps towards a more equal world.i'm a purpose-driven creative with a strong focus on: gender equality, mental health, radical vulnerability and the female perspective - i consult with brands to find the things they can move - besides their product. if you're looking to launch a campaign with impact: read more here i'm a founder:in 2016 i founded Berlin's most rebellious creative collective goalgirls. read all about our disruptive approach to the industry here. you can work with me as the lead of a goalgirls team or solo.i'm a writer:i live 13 1/2 lives like captain bluebear. and i write in magic realism about antifragility, unlearning and my unsettled life in my here i'm currently writing my first novel about Hedi, who is reverse-mary kondoing chaos into her life. it's the best and worst thing i have ever done in my life. read more herei'm an unsettled girl:when the pandemic hit i decided to go on a journey i called: The Unsettling Project. i currently work, write, create and collaborate with brands from all around the world.