■ Developing and implementing marketing strategies to achieve the business objective.■ Developing and executing organizational policies.■ Setting organizational vision, goals, and planning to achieve them.■ Reporting to the Operation Head and Managing Director.

As the Head of the PMD in Silva Pharmaceuticals Limited, my key responsibilities include:■ Developing and implementing strategic marketing plans to drive brand awareness, market penetration, and sales growth■ Leading a high-performing marketing team, providing guidance, mentorship, and fostering a collaborative work environment■ Introducing potential and profitable new brands to increase average contributory margin and enrich portfolios■ Conducting market research and competitor analysis to identify market trends, opportunities, and potential risks■ Collaborating with cross-functional teams such as Sales, Product Development, Production, Supply Chain, and Regulatory Affairs to align marketing strategies with overall business objectives.■ Managing the marketing budget effectively, optimizing resources and investments to maximize return on investment (ROI)■ Utilizing digital marketing tools and platforms to enhance brand visibility and engage with customers.■ Monitoring and analyzing key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and making data-driven decisions for continuous improvement■ Building and maintaining relationships with key stakeholders, including healthcare professionals, industry associations, and opinion leaders.■ Staying updated on industry trends, regulatory changes, and best practices in pharmaceutical marketing to drive innovation and maintain a competitive edge.By effectively fulfilling these responsibilities, I drive the success of the marketing team and contribute to the growth and profitability of the organization.

Stamford Pharmacy Alumni Association (SPAA) is an association of Pharmacy graduates (Pharmacists) of Stamford University Bangladesh. It fosters a lifelong spirit of belonging and pride by connecting alumni and friends of Department of Pharmacy. Functions of SPAA are to organize social events, publish newsletters or magazines, and raise funds and so forth for the organization. It was established in July 24, 2009.

■ Led and managed a team of 07 Brand Managers, ensuring efficient collaboration and maximizing their potential.■ Played a central role in coordinating new projects, resulting in an impressive 10% additional business growth in 2019 through the successful introduction of new products.■ Successfully launched three highly promising first time in Bangladesh products, marking their debut in the Bangladesh market and contributing to the company's overall success.■ Established a marketing-friendly working environment that encouraged creativity, innovation, and effective collaboration within the team.

■ Successfully launched two groundbreaking products in Bangladesh, generating significant revenue and making a mark as the first of their kind in the market.■ Implemented an exclusive promotional campaign for the Joytrip brand, the leading motion sickness brand in the country, resulting in a remarkable brand growth of over 300%.■ Drove significant growth within the respiratory portfolio, achieving impressive results and making valuable contributions to the overall business success.

■ Successfully launched a pioneering product, the first of its kind in Bangladesh, which made a significant contribution to the growth of the respiratory portfolio.■ Played a key role in strengthening brand relationships with society Key Opinion Leaders (KOLs), resulting in a substantial increase in brand influence and recognition.■ Implemented targeted marketing campaigns that effectively reached and engaged the target group of customers, resulting in a notable boost in business. ■ Monitored market trends and competitor activities, providing insights and recommendations to senior management for informed decision-making and proactive market positioning.

Honored to be named Executive of the Year in 2011. Recognized for innovative marketing strategies and successful portfolio achievements. This recognition fuels my commitment to continuous excellence. Grateful for the opportunity to lead and inspire in this dynamic industry!

Proud to be recognized as the Best Product Executive in 2010. Awarded for developing creative and impactful promotional tools, driving significant portfolio growth, and showcasing strong communication skills. This accolade inspires me to continue pushing boundaries in pharmaceutical marketing, generating innovative ideas, and delivering exceptional results.