Head Of Product Management Department (Pmd)
Bangladesh
As the Head of the PMD in Silva Pharmaceuticals Limited, my key responsibilities include:■ Developing and implementing strategic marketing plans to drive brand awareness, market penetration, and sales growth■ Leading a high-performing marketing team, providing guidance, mentorship, and fostering a collaborative work environment■ Introducing potential and profitable new brands to increase average contributory margin and enrich portfolios■ Conducting market research and competitor analysis to identify market trends, opportunities, and potential risks■ Collaborating with cross-functional teams such as Sales, Product Development, Production, Supply Chain, and Regulatory Affairs to align marketing strategies with overall business objectives.■ Managing the marketing budget effectively, optimizing resources and investments to maximize return on investment (ROI)■ Utilizing digital marketing tools and platforms to enhance brand visibility and engage with customers.■ Monitoring and analyzing key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and making data-driven decisions for continuous improvement■ Building and maintaining relationships with key stakeholders, including healthcare professionals, industry associations, and opinion leaders.■ Staying updated on industry trends, regulatory changes, and best practices in pharmaceutical marketing to drive innovation and maintain a competitive edge.By effectively fulfilling these responsibilities, I drive the success of the marketing team and contribute to the growth and profitability of the organization.