Kadine Mc Lean Email & Phone Number

Port Of Spain, Port Of Spain Corporation, Tt

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Port Of Spain, Trinidad And Tobago

• Evaluating and improving existing channel marketing strategies.• Developing new channel marketing strategies and implementing marketing plans.• Targeting specific channels to promote products and services.• Analysing market data, trends, consumer preferences, and competitor behaviour to optimise marketing strategies.• Determining which platforms to utilise on and adapt campaigns accordingly.• Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results.• Deploying channel marketing strategies in collaboration with the marketing team and other departments.• Keeping track of and implementing the latest marketing technologies and techniques.• Establishing strong partner networks.Digital Analyst • Translate complex data into easy-to-understand information• A fundamental understanding of digital marketing programs and technologies• Develop, audit, and test digital campaigns in ways that optimize key performance indicators (KPIs)• Collaborate closely with internal, cross-discipline project teams and client stakeholders, helping them to use data to make effective decisions;• Configure analytics on newly launching products and sites;• Analyze data from clickstream tools, user surveys, CRM, and public data sets;• Audit new clients’ analytics setups, addressing any issues with data collection and reporting;• Align team on project goals, site strategies, and KPIs;

Port Of Spain, Trinidad And Tobago

Digital MarketingMaintained effective digital content management via all relevant communication channels (Website, Telephone, SMS, ATM, Branch, social media etc.)Ensured appropriate and current messages and information are based on overall message matrix guidelines and designed to meet the communication needs of target segments. Developed quarterly content matrix, in keeping with the overall marketing plan Content Management | Social Media Management Content Development- Overseeing the planning, organization, creation, and publishing of unique content for all social channels and website to improve presence and brand awareness.Managed content distribution to online channels and social media platforms to increase web traffic Developed an editorial calendar on a monthly basis and ensure content is reflective of the current campaignsIncreased and Maintained brand awareness across all social channels Collated information and drafts and/or helps to edit a variety of publications from departments and subsidiaries, whether for internal or external, local or international useAnalyzed data- Website and social media traffic metrics, and digital KPIsWebsite Management Developed optimization strategies that improved JMMB search engine results rankingsResearched SEO keywords to use throughout the website and marketing materialsLead Management - Responded, qualified, and tracked Inbound Leads to the Retail teamManaged the CRM (Hubspot and Lead Management System -LMS) Landing page development for campaigns Analysed analytics data to learn how visitors interacted with the websiteOrganized and analyzed data and marketing results.MarketingAssisted in the monitoring and maintenance of the BrandEvaluated various activities across channels to ensure that the brand is represented correctlyLiaised with providers, such as advertising agencies, graphic artists, photographers etc.Assisted with the preparation of presentations by the Marketing Department

37 Picton Street, Port Of Spain

Digital Marketing CompetenciesEffectively driving brand awareness, engagement and traffic to social media platforms- Facebook, Instagram, Twitter, YouTubeAchieve a strong, visible social media presence in keeping with the brand story, through content curation and developmentMeasure the success of online posts (i.e. impressions, reach and engagement)Conceptualize and adjudicate online promotionsProject Management CompetenciesCompetently coordinate and assist in managing digital jobs/ projects to completion within budget and within the specified timelineFacilitated departmental meetings with Account Executives to review projects, tasks and timelinesLiaison between client service team, creative team and digital team to ensure timely completion of projects

Lady Young Road, Morvant

Developing and Executing Marketing plans for internal and external clientsResponsible for sourcing and developing promotional solutions for internal and external clientsAssists with developing Social Media strategies, execution and maintenanceApart of core executive team for content management of news.gov.tt websiteSupports in building brand awareness of GISL's Corporate and sub-brandsAssists with Media Relations regarding State Visits and ConferencesSupports in Event Planning and coordination of internal and external activitiesProvides support to external clients in the coordination of print and electronic publications Supports with the post production activities of the daily news stories for Social Media disseminationProduction Assistant for external broadcast programmes

Tic Building Lady Young Road Morvant

Provided the Marketing coordinator with administrative supportDeveloped a marketing plan for GISL for the Digital Asset Management (DAM)Completed a presentation about the benefits of the DAM for the companyAssisted in the Media Buying portfolio Assisted with external client media requestsAssisted in sourcing promotional solutions for internal and external usesAssisted in the development of station IDs

Trincity Mall

Ensuring to meet the daily sales targetGreeting and ensuring each customer received full serviceEnsuring all displays were completedChecking shipment of stock Closing and opening of the storeAssisted in the audit process of the storeAssigned roles of different members of staff on the floor

Diploma, Marketing

Activities and Societies: Graduated with two merits in Marketing and Advertising and a Pass in Public RelationsGraduated with full Diploma.

Brand Innovation Conference

Activities and Societies: Brand Innovation, Recession, Innovation, Branding Strategies

Certificate, Branded Conversations; Writing & Creating Content For Social Media Marketing

Activities and Societies: content strategy and planning, Social Media Copy writing, Brand storytelling, Engaging Writing techniques, Buyer.

Certificate, Social Media Marketing Strategies

Activities and Societies: Social Media TrainingReceived a certificate in Social Media Strategies

Bachelor Of Arts (B.A.), Communication Studies Minor In International Relations

Activities and Societies: Catholic Student Movement (CSM) Communication Students Association (CSA) Milner HallMember of the Communication.