Tomáš Kadlec Email & Phone Number

Prague, Czechia

Czech Republic

• Running workshops for DMO´s, hotels, OTA´s
• Consultancy, creating digital content strategies and influencer marekting campaigns – campaign concept design, sourcing influencers, management influencers, execution
• Co creation of influencer brand arcehtype methodology with PR Konektor agency
• Cooperation with brands: České Švýcarsko o.p.s., Jihočeská centrála cestovního ruchu, Lipensko, Chateau Mcely, Asten hotels, Northern Hikes, Velkopopovický kozel

Olomoucký, Česko

• I co-created and managed comprehensive influencer programe which generated 750K EUR direct revenues within 2 years and it became one of the most important revenue streams for the company
• Creation and execution of influencer and community strategy: responsible for setting and optimizing, KPIs, budget, processes, managing influencer team, cooperation with agencies, creation and implementation of.
• Creation and implementation of an innovative cooperation model with tourism boards and DMOs (Upper Austria, South Bohemia, Bohemian Switzerland) – responsible for building and managing industry partnerships, public.

Hlavní Město Praha, Česká Republika

• Czech leader in VR Gaming and location-based entertainment. We are team of experts on virtual reality, development, customer experience and marketing.My primary focus is on creation and implementation of content.
• Community management – VR tournaments, VR and community events, creating ambassadorship programe
• Co-creation and implementation of an Educational programme "Back to school game", co-creation and implementation of the VR circle programme
• Influencer marketing - campaign concept creation, sourcing influencers, campaigns management
• Leading the team of sales representatives
• Curating digital content

Hluboká Nad Vltavou

• Creation of an innovative DMO marketing strategy:"Community and visitor first"Creation and implementation of the DMO marketing plan (2019):
• Creation and management of press and FAM trip porgramme
• Creation and management of Ambasadorship programme "True Budejovicko"
• Creation and design of niche tourism product – „Vegan in České Budejovice“
• Co-creation of the product website Vltava river path
• Creation of the DMO educational programme; running 2 workshops, speaking at conference

Okres Děčín, Česká Republika

• Created and implemented marketing strategy, which helped to increase direct bookings by 300 % in 1,5 year
• Influencer marketing – creation and management of global partnership campaigns to reach key markets - campaign concept design, sourcing influencers, management influencers, partnership management, execution.
• FAM trips programme management - designing one day and multiday experiences for journalists. Relationship management
• Public speaker and PR guy at the czech travel conferences as well as at the world´s largest travel bloging conference TBEX
• Community management – built a community of passionate local content creators who became the brand ambassadors
• Negotiated deals with tour operators (USA, Southeast Asia) and regional stakeholders

Hlavní Město Praha, Česká Republika

• Created and implemented the global social media strategy
• Managed czech and international influencer campaigns including the Czech social media premiere – 1st International Instameet and Instatrip
• Launched brand new influencer marketing programme within the Czech travel market
• Launched the new model of partnership marketing (hotels, DMO´s, OTA´s) based on influecer cooperation
• Public speaker (topic influencer marketing) at travel events and conferences – TBEX, Travelcon, Tourism forum

Hlavní Město Praha, Česká Republika

• Management of press trips with the French and Korean journalists
• Partnership marketing - started new partnerships with hotels and tour guides

- Talent sourcing - Recruiting - HR marketing - Employer branding

Hlavní Město Praha, Česká Republika

• I coordinated educational projects financed from the EU funds
• I led seminars for grant recipients
• I was responsible for checking monitoring reports and controling of public procurements

Hlavní Město Praha, Česká Republika

• I elaborated a marketing analysis of tourist trails
• I created strategic proposals which are being succesfully implemented and contribute to sustainble tourism developement
• I participated on innovation of tourist products such as „Bohemian Switzerland barrier free“

Magistr (Mgr.), Geografie

Education record

Education record