Leveraging a combination of design, AI and business consulting, A&MPLIFY helps clients accelerate top-line growth through the creation of new CX-led and loyalty experiences. Founded within Alvarez and Marsal, A&MPLIFY is comprised of seasoned digital talent and leaders from renowned consulting firms, digital agencies, and Fortune 500's. We create breakthrough growth by helping companies:​​• Create compelling customer-focused products and solutions that drive new top line growth​• Personalize commerce and loyalty programs and align them with optimized marketing strategies​• Enhance enterprise CX (systems and talent) that accelerate digital maturity

• Managed a cross-industry portfolio of top enterprise accounts in the U.S. and LATAM, serving as a trusted marketing advisor to client leadership and championing their product needs internally• Provided clients with lifecycle marketing expertise and product support to execute dynamic customer engagement strategies across four pillars - acquisition, engagement, retention, and monetization• Led collaborative workshops attended by client Marketing, Product and Engineering teams to inspire and educate around innovative growth marketing use casesBraze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously.

During my time at Accenture, I managed a variety of digital transformation initiatives for Software & Platform clients, such as:• Conducted SaaS enterprise readiness assessment leveraging cross-functional client interviews, competitive landscape analysis, and market research• Facilitated requirements gathering and documentation (Functional, Product, Business) to enable legacy system migration to a cloud-based CRM platform• Worked with client Products team to plan sprint releases, groom backlogs, and create user stories and acceptance criteria• Led PMO functions for the development and piloting of a server analytics platform, including budgeting, resourcing, scope planning, status tracking and risk mitigation• Helped develop client pipeline to drive growth across emerging technologies including blockchain, AI, industrial edge, and advanced analytics