Creating new business through strategic offers, holistic consumer experience strategies. Bringing together market insights from global to local level, identifying the key customer segment and key moments in consumer journey, optimizing media weights and mix, tying goals to actual business results & implementing result oriented cross platform tracking systems.

Working on digital strategies and combining digital + traditional media to a united cross platform media strategy. Finding new possibilities to improve day-to-day data tracking to deliver more efficiency. Always on the journey in team development: driving inner growth in each team member + looking for new skills & tools to bring to the team.