Krishnan Allampallam Phd, Mba Email & Phone Number

Industry: Life Science, PharmaCapabilityStrategic Marketing and Brand Development- Crafting long-term marketing strategies aligning with business goals- Reinventing and positioning brands for a competitive market advantage.- Orchestrating integrated marketing plans across multiple channelsDigital Marketing and Analytics- Developing and executing.

Rockville, MD, US

• Leading the marketing team and new protein commercialization initiative, identifying strategic market areas, developing product road map, prioritize product launches, develop new digital marketing strategies for all.
• Leading the digital marketing initiative by developing new content and bringing new digital channels such as Virtual conference, Wisteria, Bioz, to generate demand. Increased web visits by >10%
• Leading the global COVID19 response campaign, developing and launching new research tools for SARS-CoV-2 analysis
• Develop a new product concept and currently working on the product launch plan targeting the oncology group

Medford, NY, US

• Led a worldwide marketing program for the company’s POCT product line focusing on rebranding Chembio, increasing brand awareness & demand generation, in addition to playing a key VOC role in new product development and.
• Led a 5 member team consisting of contractors and employees
• Re-branded Chembio as a provider of IVD tests from humans resulting in improved brand recognition and value resulted in a 100% increase in website visits and inquires
• Pioneered an integrated digital marketing strategy resulting 200% increase in number of new contacts & 18% increase in social media followers and being among the top 10 influencers at MEDICA in 2017 and 2018
• Speer-headed the launch of 3 IVD products globally, including an HIV self-test in Africa, Latin America, Asia and North America directly and through distributors
• Pioneered a new telemarketing program (for the US market) resulting 3-4 qualified leads per day

Venlo, Limburg, NL

• Develop & execute a multi-channel digital marketing strategy for the oncology franchise in the translational research market space, generate qualified leads and nurture them through the sale cycle process. Develop a.
• Led a 3-member team, develop, execute a marketing plan, generate qualified leads
• Managed the Virtual Tradeshow channel, generated 70K touchpoints with the highest booth visits
• Develop new content: Webinar series (Tumor heterogeneity series), email campaigns, videos to educate customers in the oncology, genomics, single-cell, and transcriptomics
• Engage with KOLs; develop content as webinars and testimonials for collaterals. Successfully executed the NGS expert webinar series – Oncology with 1000+ registrants
• Develop and execute a global marketing plan to promote the entire NGS workflow (oncology focus), starting from Sample Prep to Insight.

Venlo, Limburg, NL

• E-marketing: Develop and execute successful e-mail campaign strategies targeting the both the life science and molecular diagnostics market to acquire new customers and drive visitors to the website. Achieved a highly.
• Virtual trade shows: Increased awareness among niche markets at the global level through virtual trade shows with very successful customer acquisition strategies.
• Social media: Used LinkedIn, Twitter, YouTube to target specific research groups interested in NGS, Cancer and genetic variant analysis to generate new leads
• Market research: Routinely conducted market research testing new e-marketing tools and implement new rules in the future campaigns
• Identifying new market: Analyze public databases, response to emails, and other direct marketing activities, identify new trends and patterns, develop new integrated digital marketing programs, develop metrics, ROI.

Venlo, Limburg, NL

• Drive Gene Expression and Function product portfolio generating revenues over $80 million dollars with consistent year over year growth using a range of tools including direct marketing, social media, KOL management.
• Developed and executed new marketing campaigns based on consumer business model resulting in increase awareness of complete portfolio
• Led a global initiative to analyze specific competitor activities, developed targeted programs (sales tools, global online training, marketing collaterals) resulting in $1 million + gain
• Analyze customer needs (survey – online and KOL team), recommend product specifications, pricing and facilitate coordinate field tests, data collection to the global product development team for regional market.
• Effective team player, work with the global business team to drive regional business objectives by coaching and communicating regional marketing needs

Louisville, Kentucky, US

• Managed the custom oligonucleotide product line with annual revenue of $10 million. Achieved targets by marketing through multiple channels including telemarketing, field sales, OEM and internet in US and Canada. Grew.
• Championed the idea of selling oligonucleotide by defining its applications to users. Was an effective tool in targeting custom products to specific market segment
• Ready to go Oligo CD, a BPA approved prepayment option: Focused promotion at NIH, Maryland – 30% increase in number of CD’s sold compared to previous year
• Managed relationship with distributor, Fisher Scientific. Special rebate programs helped us maintain our market share in the very competitive north east territory

Chicago, IL, US

Operated a franchise offering small businesses multiple money saving services that reduced overall expenses and increased profits. Services included tax analysis, utility bills auditing, workers compensation insurance auditing and marketing strategies. Increased traffic to client booth at trade show by 50% using tools such as pre-show mailings, special.

Fremont, California, US

• Developed new business in the 8 Midwest states. Sold capital instruments with price ranging from $120 K to $250K. Worked through the complete sales cycle including prospecting, contract negotiation, installation.
• Generated sales revenue of $560,000 in the Midwest for 2004
• Developed and implemented institute specific sales strategies leading to significant increase in binding reagent contracts – revenue worth $200,000
• Developed a new marketing idea: 'Use of everyday tools in Advertising' –increased client retention
• Developed tools for the sales team: 10 minute demos of instrument capabilities increased the number of demos by 50% and significantly enhanced the sales process.

• Conducted a feasibility study for new molecular diagnostic product helping investors make decisions. The study included comprehensive current market analysis, market sizing and trends, 3 year technology industrial.
• Result: The Company launched a breast cancer detection kit in China last year and plans to expand in Asia in next couple of years.

Chicago, Illinois, US

• Designed & executed multivariate biologic studies in hematooncology resulting in multiple well cited publicationsLiaison with Research and administrative affairs to develop Phase III/IV clinical trials. Successfully.
• Resulted in proven ability to work with cross-functional teams leading to multiple process improvements.
• Authored or co-authored 11 full manuscripts, 2 chapters in an oncology publication series and presented 21 abstracts at prestigious national and international meetings

Chicago, Illinois, US

• Identified 42 target genes that played a crucial role in the cell apoptosis in bone marrow of myelodysplastic syndrome using microarrays
• Developed a multiplex PCR technique to detect multiple low level genes expressed in hypocellular bone marrow. The technique is being used as a screening tool in clinical studies.
• Results published in Anti-Cancer Research 19, 5323-5328, 2000.

Mba, Marketing, Entrepreneurship

Ph.D., Molecular Medicine

Education record