Industry: Life Science, PharmaCapabilityStrategic Marketing and Brand Development- Crafting long-term marketing strategies aligning with business goals- Reinventing and positioning brands for a competitive market advantage.- Orchestrating integrated marketing plans across multiple channelsDigital Marketing and Analytics- Developing and executing comprehensive digital marketing strategies- Utilizing advanced analytics for data-driven decisionmaking - Implementing SEO and social media tactics for brand visibility and engagementMarket Research and Product Launch- Conducting in-depth market analysis to identify trends and opportunities- Overseeing the entire lifecycle of product development and launch- Creating targeted marketing materials for new product introductionsLeadership and Stakeholder Engagement- Building and leading high-performing, cross-functional teams- Establishing and nurturing relationships with key industry stakeholders- Providing mentorship and training to sales and marketing teams

Leading the marketing team and new protein commercialization initiative, identifying strategic market areas, developing product road map, prioritize product launches, develop new digital marketing strategies for all major product groups • Leading the digital marketing initiative by developing new content and bringing new digital channels such as Virtual conference, Wisteria, Bioz, to generate demand. Increased web visits by >10%• Leading the global COVID19 response campaign, developing and launching new research tools for SARS-CoV-2 analysis• Develop a new product concept and currently working on the product launch plan targeting the oncology group

Led a worldwide marketing program for the company’s POCT product line focusing on rebranding Chembio, increasing brand awareness & demand generation, in addition to playing a key VOC role in new product development and portfolio management. Pioneered an integrated digital marketing strategy for demand generation including virtual trade shows, webinars, videos, and global tradeshows • Led a 5 member team consisting of contractors and employees • Re-branded Chembio as a provider of IVD tests from humans resulting in improved brand recognition and value resulted in a 100% increase in website visits and inquires• Pioneered an integrated digital marketing strategy resulting 200% increase in number of new contacts & 18% increase in social media followers and being among the top 10 influencers at MEDICA in 2017 and 2018• Speer-headed the launch of 3 IVD products globally, including an HIV self-test in Africa, Latin America, Asia and North America directly and through distributors• Pioneered a new telemarketing program (for the US market) resulting 3-4 qualified leads per day• Developed new training programs and marketing collaterals resulting in increased technical understanding of products and higher conversion rate • Worked with multiple external marketing agencies to create content, marketing collaterals, product inserts, and other technical documents

Develop & execute a multi-channel digital marketing strategy for the oncology franchise in the translational research market space, generate qualified leads and nurture them through the sale cycle process. Develop a relationship with KOLs in the NGS-oncology area, identify new marketing channels, segments, develop and execute the marketing plan, define and execute promotional strategies to achieve the team goals. • Led a 3-member team, develop, execute a marketing plan, generate qualified leads• Managed the Virtual Tradeshow channel, generated 70K touchpoints with the highest booth visits • Develop new content: Webinar series (Tumor heterogeneity series), email campaigns, videos to educate customers in the oncology, genomics, single-cell, and transcriptomics • Engage with KOLs; develop content as webinars and testimonials for collaterals. Successfully executed the NGS expert webinar series – Oncology with 1000+ registrants• Develop and execute a global marketing plan to promote the entire NGS workflow (oncology focus), starting from Sample Prep to Insight. • Drive marketing and promotional marketing programs for pre- & post product launch for NGS and single-cell genomics

• E-marketing: Develop and execute successful e-mail campaign strategies targeting the both the life science and molecular diagnostics market to acquire new customers and drive visitors to the website. Achieved a highly consistent level of customers engagement in targeted markets• Virtual trade shows: Increased awareness among niche markets at the global level through virtual trade shows with very successful customer acquisition strategies. • Social media: Used LinkedIn, Twitter, YouTube to target specific research groups interested in NGS, Cancer and genetic variant analysis to generate new leads • Market research: Routinely conducted market research testing new e-marketing tools and implement new rules in the future campaigns• Identifying new market: Analyze public databases, response to emails, and other direct marketing activities, identify new trends and patterns, develop new integrated digital marketing programs, develop metrics, ROI calculations models and dashboards for reporting

Drive Gene Expression and Function product portfolio generating revenues over $80 million dollars with consistent year over year growth using a range of tools including direct marketing, social media, KOL management, trade shows and print media. Developed and successfully executed multi-channel marketing campaigns achieving short term (quarter end) and long term revenue targets. Identified and managed new custom opportunities; partnered with product development to lead and execute successful product launches at the regional level • Developed and executed new marketing campaigns based on consumer business model resulting in increase awareness of complete portfolio• Led a global initiative to analyze specific competitor activities, developed targeted programs (sales tools, global online training, marketing collaterals) resulting in $1 million + gain • Analyze customer needs (survey – online and KOL team), recommend product specifications, pricing and facilitate coordinate field tests, data collection to the global product development team for regional market conditions• Effective team player, work with the global business team to drive regional business objectives by coaching and communicating regional marketing needs

Managed the custom oligonucleotide product line with annual revenue of $10 million. Achieved targets by marketing through multiple channels including telemarketing, field sales, OEM and internet in US and Canada. Grew market share through focused marketing campaigns, new promotion strategies, marketing programs & collateral. Developed new products & marketing collateral (Operon technical bookmarks, Oligo Essentials) using data from market research and input from customers • Championed the idea of selling oligonucleotide by defining its applications to users. Was an effective tool in targeting custom products to specific market segment • Ready to go Oligo CD, a BPA approved prepayment option: Focused promotion at NIH, Maryland – 30% increase in number of CD’s sold compared to previous year• Managed relationship with distributor, Fisher Scientific. Special rebate programs helped us maintain our market share in the very competitive north east territory

Operated a franchise offering small businesses multiple money saving services that reduced overall expenses and increased profits. Services included tax analysis, utility bills auditing, workers compensation insurance auditing and marketing strategies. Increased traffic to client booth at trade show by 50% using tools such as pre-show mailings, special discount offers and unique door prizes.

Developed new business in the 8 Midwest states. Sold capital instruments with price ranging from $120 K to $250K. Worked through the complete sales cycle including prospecting, contract negotiation, installation, training and product support. • Generated sales revenue of $560,000 in the Midwest for 2004• Developed and implemented institute specific sales strategies leading to significant increase in binding reagent contracts – revenue worth $200,000• Developed a new marketing idea: 'Use of everyday tools in Advertising' –increased client retention • Developed tools for the sales team: 10 minute demos of instrument capabilities increased the number of demos by 50% and significantly enhanced the sales process.

Conducted a feasibility study for new molecular diagnostic product helping investors make decisions. The study included comprehensive current market analysis, market sizing and trends, 3 year technology industrial landscape, idea assessment, action plan, financial needs and time line for execution. Because of competitive US market and a booming Chinese market, I suggested that the clinical trial and product launch be done in China. • Result: The Company launched a breast cancer detection kit in China last year and plans to expand in Asia in next couple of years.

Designed & executed multivariate biologic studies in hematooncology resulting in multiple well cited publicationsLiaison with Research and administrative affairs to develop Phase III/IV clinical trials. Successfully executed clinical trials by leading multi-disciplinary team of lab technologists, bio-statisticians, physician and clinical staff. Group consultant for technique validation, trouble shooting, manuscript preparation, technical reports.• Resulted in proven ability to work with cross-functional teams leading to multiple process improvements. • Authored or co-authored 11 full manuscripts, 2 chapters in an oncology publication series and presented 21 abstracts at prestigious national and international meetings

• Identified 42 target genes that played a crucial role in the cell apoptosis in bone marrow of myelodysplastic syndrome using microarrays • Developed a multiplex PCR technique to detect multiple low level genes expressed in hypocellular bone marrow. The technique is being used as a screening tool in clinical studies. • Results published in Anti-Cancer Research 19, 5323-5328, 2000.