Kaela Drake, M.S. Email & Phone Number

West Palm Beach, Fl, Us

-August 2022 Employee of the Month-New Hire Orientation (NHO) Committee Member-Cultural Committee Member-USPA Global Pickleball Tournament MVP

-Support the Senior Director, Global Communications to achieve departmental goals-Collaborate with multiple leaders and stakeholders across the organization including marketing, sport, and product development-Supports and promotes products, marketing initiatives, and campaigns-Draft and/or proofread press releases, sporting events, seasonal trends, new partnerships, awards & nominations, store openings/ international support-Build relationships with media and looks for earned media opportunities-Assist where need with paid and earned media opportunities-Upload press releases and media coverage to global site and brand portal-Create media layout clippings-Manage press release analytics and reporting-Create comms/PR decks for new partner introductions, board meetings, etc.-Research and pull assets from the portal for media outreach, earned & paid media, press releases, pitches, etc,-Draft copy for Nantucket Whaler website, marketing tool kit and other, as needed-Draft and post content to certain company LinkedIn sites-Manage/update PR, communications and event calendar-Support development of 2022 PR/Comms Plan-Assist with agency and vendor communication, meetings, and meeting notes-Attend vendor meetings, keep notes and follow through on action items-Select/determine photography and graphic assets from the company's brand portal for press releases media opportunities-Stay abreast of relevant trends, activities, potential partners, and competitors to inform the strategies of the department and put these into reports as necessary-Manage product sample requests (which includes working with company's stylists) for product placement media opportunities-Serve as liaison between Communications, Marketing, Product Development and other areas as requested

-Identified sales opportunities to grow business-Utilized CRM tools to monitor/analyze consumer data-Created social calendar and engaged with consumers on platforms-Contribute to digital marketing planing research and strategy development, including digital channels, targets, and budgeting-Monitor and report on the performance of digital campaigns-Monitor and optimize campaigns on a day-to-day basis-Strategize, create asset, and copy write for social media-Optimized website copy and social asset design-Executes both virtual and table marketing events

-Brands Worked: Centria Healthcare, Centria Autism, Life Skills Autism Academy-Created social media content and monitored community management for multiple brands within the company-Increased followers for Life Skills Autism Academy by 169%, and Centria Autism by 67% across social platforms-Directed video and graphic team in asset creation for organic and digital media-Assessed and presented monthly high level analyzed metrics-Organized and produced SOP's for Social Media Department-Utilized CRM tools to monitor/analyze consumer data centered by impressions/engagements (Hootsuite, Salesforce, Creator Studio)-Engaged in paid ad campaigns to assist company growth-Completed high level competitor analysis reports for recruitment and social departments

-Pioneered the Public Relations and Marketing Department by creating and implementing SOP's-Analyzed social media/hiring platforms statistics to improve brand image, recruitment, and audience on social media sites (Facebook, LinkedIn, Instagram, Indeed, Handshakes, and MyCNA)-Accomplishes department objectives by delegating responsibilities with an assistant-Utilized paid ads to build awareness resulting in 54% follower increase across social media platforms-Authored and distributed internal and external monthly newsletter-Executed both virtual and table marketing events throughout the community-Conceptualized and executed complete website re-design-Supported Human Resources by screening applicants, scheduling interviews, and maintaining hiring records

Lexington, Kentucky, United States

-Overhauled the brand for a unified identification-Optimized website design and copy for maximum scalability -Authored and standardized SOP's for Marketing Department-Created social campaigns to increase enrollments by 40%-Researched competitive market comparisons and evaluations-Conducted monthly needs analysis by identifying and monitoring current market trends

Cleveland, Ohio, United States

-Identified sales opportunities to grow business-Fiduciary advocate for customers about policies and coverages-Oversaw policies for multiple lines and policy renewals-Contacted underwriter and submitted forms to obtain binder

Master'S Degree, Digital Marketing & Communication Management

Bachelor Of Arts - Ba, Psychology Pre-Medicine

Activities and Societies: Elected VP of Student Services for tRAC, Safety Officer and Member of OU Women’s Club Basketball, Hall Council.

Associate Of Arts - Aa, Psychology

Activities and Societies: Phi Theta Kappa Member