I am currently a second-year student at the University of Florida studying general business, from the greater Philadelphia area. My experiences within the retail industry and different opportunities throughout my university have led me to develop an aspiration of working in the marketing industry. I have understood the connection between consumer behavior and digital marketing strategies as well as market trends in general. Through this, I developed great teamwork, communication, and dedication while also being able to showcase my creativity. I will use these skills and understandings throughout my work to successfully target different audiences while also making an impact on the marketing industry in general.