Kaela Forker Email & Phone Number

Toronto Ontario

Umbra is a Toronto-based global housewares company that is known for original design at affordable price points.Acting in a VP General Merchandise Manager role overseeing Corporate Strategy, Merchandising and Marketing. Over the last 5 years, Umbra was able to successfully grow top line 35% and deliver record profitability. This was accomplished by creating alignment across the organization on corporate objectives, developing merchandising strategies to drive sales and profit margins, building a go to market process that eliminated drag and shrunk SKU count, creating a focused B2B marketing plan and mentoring managers to "own" their business.

San Francisco

American Pacific was a top 15 fashion bedding supplier in the home textiles industry offering a breadth of licensed brands ranging from Nautica & Liz Claiborne to Roxy & Quicksilver. American Pacific had a proven track record of identifying lifestyle opportunities in the market place, seeking the right brand to address and building out retail programs that had a strong sell throughs at retail making the company a key vendor to the major key retailers in the US market.Held joint leadership role with direct responsibility for all front end aspects of the business - sales, marketing, merchandising, design - along with shared oversight for Finance and Human Resources.

San Francisco

Oversaw all aspects of marketing inclusive of sales, marketing, design, merchandising and demand planning.

San Francisco

Managed sales, customer service, demand planning and forecasting departments.

San Francisco

Led sales, demand planning and forecasting teams.

San Francisco

Sales management responsibility for all major accounts in US market.

Greater Boston Area

Direct sales responsibility for May Company, Macy's and the New England region.

Greater New York City Area

General administrative work for sales team and maintenance of showroom.