Kaela Harmon Bailey, Emba, Pmp, Associate Aia Email & Phone Number

Columbia, Sc, Us

Austin, Texas Area

• Develop, execute and manage marketing strategies, promotions and special events designed to increase traffic, build and maintain stakeholder relationships and educate the general public. • Oversee a social media marketing program that has resulted in nearly 10% growth in engagement.• Manage advertising programs including creative development, copywriting and media buying.• Pitch news stories to local, national, and regional press generating coverage in the likes of USA today and Aviation Pros and the Daily Mail.• Present at local and industry focused stakeholder meetings. • Provide project support for web site development projects that have increased traffic to key pages.• Create talking points and presentations for organization leadership. • Manage airline marketing agreements and contracts.

Columbia, Sc

As a Marketing and Public Relations Manager for Sixel Consulting group, I helped develop strategic marketing initiatives, public outreach campaigns and stakeholder engagement programs for airports throughout the company's client network. Primary responsibilities involved managing multiple airports and assisting with inaugural flight events, route announcements, and airline outreach initiatives that have resulted in airports reaching benchmarks for enplanements, load factors, and support for airline marketers and route planners. Additional duties included:• Managed a portfolio of six airports from across the US. • Negotiated agreements between airports, airlines, and vendors.• Managed multiple social media programs resulting in double-digit growth in traffic and engagement.• Planned major events including route launches and inaugural events, stakeholder luncheons, industry meetings.• Crafted press releases and executed media relations strategies that resulted in coverage from national media outlets. • Project managed multiple web site development projects. • Presented at local, regional and national events and meetings.

Columbia, Sc

As the PR/Govt. Affairs manager for Columbia Metropolitan Airport, I was responsible for all work that involved communicating the airport’s story to its stakeholders. This included members of the board and commission, airlines, consultants, lawmakers, industry peers and the flying public.In this role, I was directly responsible for developing a strategic marketing program that resulted in a record-breaking, five year trend of consecutive growth in enplanements. Additional duties included:• Led rebranding campaign which included creating new logo, tag, brand standards and messaging.• Generated over $500,000 in earned media coverage by maintaining working relationships with traditional and new media outlets by writing and distributing press releases, making media pitches for airport related stories, providing media tours and escorts and serving as airport spokesperson for airport related news and incidents. • Managed a $650,000 budget.• Managed transition of organization’s internal advertising program, growing its profitability by 20%.• Revamped and expanded organization’s social media program; growing it by over 20% annually.• Tracked data and analytics to ensure effectiveness of strategies to reach key audiences and demographics including route planners, stake holders and internal leadership.• Used Photoshop and InDesign to create marketing collateral, presentations, and campaign creative content.• Negotiated contracts and agreements between organization, vendors and other service providers.• Prepared and presented marketing proposals to airlines and regional businesses.• Oversaw department staffing and team growth.

Columbia, South Carolina Area

• Planned and hosted exhibit opening events and receptions for groups of 250+ guests.• Streamlined organization’s public relations and community outreach program; resulting in double-digit growth in attendance and event participation. • Created a membership program; driving additional revenue and doubling the support base.• Crafted copy and content for ad campaigns, collateral and exhibit items.

Columbia, Sc

Plan programming and schedule guests Conduct interviews, answer listener calls, moderate dialogue while on-air live. Co-hosted a live broadcast of the first Democratic Debates held; Interviewed several high profile individuals including Stephanie Tubbs-Jones (D-OH) and James Clyburn (D-SC)

Oversaw annual promotional campaigns to align with sales goals and increase company income. Campaigns included B to B advertising featuring distribution (giveaways), collateral material, hosting Webinars and conference events, all with a cohesive message relevant to the company's services. Collected and copyed content for monthly electronic newsletter. Oversaw newsletter distribution process.Worked with graphic designer to develop ad campaigns. Develop electronic surveys to gather information for client research projects. Planed off-site seminars, trade shows and other marketing events.

· Involved with the implementation of an enrollment campaign for Piedmont Technical College resulting in 10% increase in early registration numbers. · Sat on marketing committee for Piedmont Technical College and spearheaded efforts to streamline college's marketing material. · Wrote press releases and news articles regarding campus news and events. · Updated and polished the local access television station programming.

· Created a Foundation awareness campaign resulting in record breaking museum shop sales. · Wrote and distributed all organization press material. · Cultivated relationships with local organizations to create partnerships and cross promotional campaigns. · Streamlined the editorial and lay out process for Historic Columbia Foundation's external newsletter, resulting in the reduction of missed deadlines. · Created an internal newsletter for Historic Columbia Foundation, resulting in improved information sharing between employees. · Oversaw the management of the organization Web site. · Planned and oversaw large community events.

Executive Mba, Strategic

Ba, Journalism & Mass Communications

Broadcast Journalism & Mass Communications