Kaela Harmon Bailey, Emba, Pmp, Associate Aia Email & Phone Number

Columbia, SC, US

Austin, Texas Area

• Develop, execute and manage marketing strategies, promotions and special events designed to increase traffic, build and maintain stakeholder relationships and educate the general public.
• Oversee a social media marketing program that has resulted in nearly 10% growth in engagement.
• Manage advertising programs including creative development, copywriting and media buying.
• Pitch news stories to local, national, and regional press generating coverage in the likes of USA today and Aviation Pros and the Daily Mail.
• Present at local and industry focused stakeholder meetings.
• Provide project support for web site development projects that have increased traffic to key pages.

Columbia, SC

• As a Marketing and Public Relations Manager for Sixel Consulting group, I helped develop strategic marketing initiatives, public outreach campaigns and stakeholder engagement programs for airports throughout the.
• Managed a portfolio of six airports from across the US.
• Negotiated agreements between airports, airlines, and vendors.
• Managed multiple social media programs resulting in double-digit growth in traffic and engagement.
• Planned major events including route launches and inaugural events, stakeholder luncheons, industry meetings.
• Crafted press releases and executed media relations strategies that resulted in coverage from national media outlets.

Columbia, SC

• As the PR/Govt. Affairs manager for Columbia Metropolitan Airport, I was responsible for all work that involved communicating the airport’s story to its stakeholders. This included members of the board and commission.
• Led rebranding campaign which included creating new logo, tag, brand standards and messaging.
• Generated over $500,000 in earned media coverage by maintaining working relationships with traditional and new media outlets by writing and distributing press releases, making media pitches for airport related stories.
• Managed a $650,000 budget.
• Managed transition of organization’s internal advertising program, growing its profitability by 20%.
• Revamped and expanded organization’s social media program; growing it by over 20% annually.

Columbia, South Carolina Area

• Planned and hosted exhibit opening events and receptions for groups of 250+ guests.
• Streamlined organization’s public relations and community outreach program; resulting in double-digit growth in attendance and event participation.
• Created a membership program; driving additional revenue and doubling the support base.
• Crafted copy and content for ad campaigns, collateral and exhibit items.

Columbia, SC

Plan programming and schedule guests Conduct interviews, answer listener calls, moderate dialogue while on-air live. Co-hosted a live broadcast of the first Democratic Debates held; Interviewed several high profile individuals including Stephanie Tubbs-Jones (D-OH) and James Clyburn (D-SC)

Oversaw annual promotional campaigns to align with sales goals and increase company income. Campaigns included B to B advertising featuring distribution (giveaways), collateral material, hosting Webinars and conference events, all with a cohesive message relevant to the company's services. Collected and copyed content for monthly electronic newsletter..

· Involved with the implementation of an enrollment campaign for Piedmont Technical College resulting in 10% increase in early registration numbers. · Sat on marketing committee for Piedmont Technical College and spearheaded efforts to streamline college's marketing material. · Wrote press releases and news articles regarding campus news and events. ·.

· Created a Foundation awareness campaign resulting in record breaking museum shop sales. · Wrote and distributed all organization press material. · Cultivated relationships with local organizations to create partnerships and cross promotional campaigns. · Streamlined the editorial and lay out process for Historic Columbia Foundation's external newsletter.

Executive Mba, Strategic

Ba, Journalism & Mass Communications

Broadcast Journalism & Mass Communications