Kaela Swanson Email & Phone Number

Charlotte, North Carolina

Charlotte, North Carolina

Charlotte, North Carolina, United States

Richburg, South Carolina

• Day to day management of social media channels including Twitter, Facebook, and Instagram• Maintain and develop content calendars for social media channels• Develop and curate social media copy/content for all platforms

Chandler, Az

• Created and designed visual content for Twitter, Instagram, and Facebook • Developed engaging and informational copy/content for quarterly newsletters • Analyzed recycling and trash container contamination and participation audits• Assisted with promotion and development of recycling and waste diversion marketing programs

Tempe, Az

As part of my sustainability degree program, I took part in three capstone projects over two semesters working with the following organizations: NASCAR Green, Growth Energy, USA Triathlon, Sun Devil Athletics, Salt River Fields, Major League Baseball, and the Arizona Diamondbacks.Corporate Sustainability Programs capstone - NASCAR Green, Growth EnergyAug – Dec 2018• Evaluated the United Nations Sustainable Development Goals and focus on ones that align with shareholder values to provide recommendations for a plan of transition to add value and further the mission of the organizations through a lens of sustainability• Created meaningful activations involving social media for NASCAR Green and Growth Energy that can be applied to other NASCAR partnerships • Delivered final presentation encompassing work done including materials created, possible marketing strategies, and future recommendationsCorporate Sustainability Programs capstone - USA Triathlon, Sun Devil AthleticsAug – Dec 2018• Developed baseline measurements for event impacts across several sectors that can be used as a model for future years and other Sun Devil Athletics events• Created a multi-year plan to engage athletes, coaches, event partners, and spectators on sustainable practices at the Collegiate Women’s National Championships through various mediums• Delivered final presentation encompassing work done including materials created, best-practices going forward, potential partnerships, and future recommendations Sports & Sustainability capstone - Salt River Fields, Major League Baseball, Arizona DiamondbacksJan – May 2018• Created original content for a recycle rally initiative that focused on zero waste efforts through fan engagement using social media, in-game content, and signage• Performed multiple in-depth waste audits to analyze the waste stream on game days• Compiled a cumulative multi-media report documenting our results and providing recommendations for future expansion

Charlotte, North Carolina