-Conducted comprehensive site selection analysis by evaluating key factors such as demographics, market trends, accessibility, and cost, to identify optimal locations for business expansion and growth.-Utilized Power BI to analyze client business costs, operational efficiency, and key performance metrics, generating data-driven insights to optimize decision-making and identify areas for cost reduction and process improvement.-Crafted and delivered copy for websites and product and technology descriptions-Created marketing content for Firetiger including initial contact document explaining services and offerings, TABA/SBIR offer sheets, and LinkedIn profile optimization and content-Performed project management for software development lifecycle, coordinating cross-functional teams to define requirements, establish timelines, and oversee design, development, and testing phases, ensuring on-time delivery and alignment with business goals.-Identified grant opportunities & wrote grants for clients and for Firetiger

-Produced, edited, and filmed content generating over 250,000 views-Contracted and partnered with fractional CMOs, animators, and film crew members to deliver marketing strategies and plans, video scripts, content calendars, interview questions, shooting schedules, and planning documents, and high-quality videos complete with A-roll, B-roll, motion graphics, and animation-Provided marketing consulting on all aspects of the funnel to unearth hidden opportunities in website design and copy, email marketing, funnel optimization, backend processes, and data analysis Case Study #1: Christopherson Builders"Kaelin has our sincere thanks for taking our broad, airy concepts and turning them into reality. I’m sure it was no easy feat to take a huge amount of people, storylines, and decades of history and blend it all seamlessly together in a 3-minute piece, but somehow he was able to do it. If you have a big goal and have no idea where to begin, you can count on him." Ginger Susner, Sales and Marketing Manager-Planned 7 shooting days, prepared a 40-page planning document with 55 interview questions and 6 video scripts, and contracted 4 film crew members to capture high-quality video content-Captured 12 interviews with the founders, key team members, happy clients, and local realtors to create a comprehensive video “Hero” piece to feature on the front of CB’s website to welcome all new prospective clients into their ecosystem and set a new standard for CB’s branding-Created two “community” videos to introduce CB’s 2 new community developments of 13 homes each-Created and organized a content library of all footage and assets by interview, b-roll, drone b-roll, logos, fonts, and colors to establish an accessible database for ongoing video and media production (>2 tbs)

Case Study #2: Maier Law Group-Created 8 video sales letters for MLG focused on personal branding and mediation -Contracted and led the creative process with an animation and motion graphics studio to add high-quality imagery to each of the videos to explain complicated law processes and procedures in a simple wayCase Study #3: Next Level Personal Training-Created 15 engaging short-form videos that address common misconceptions in health and fitness-Wrote engaging copy specifically designed for short-form content to optimize for high retention-Brainstormed a series of questions to capture the highest quality testimonials from their clients-Contracted and led the creative process with an animation and motion graphics studio to add high-quality elements to each of the videos to allow for more easily understood explanations and demonstrations of fitness instructions and movements Case Study #4: Yacht Experience Company - (Client requested anonymity)-Modernized sales and marketing system using Zoho One suite to integrate all data from all sources, automate follow-ups for all leads, and track the sales process as leads moved down the sales funnel-Created an email marketing welcome campaign for new leads leading to 50+ booked meetings-Set up an influencer marketing campaign with local Bay Area influencer leading to over 11,000 viewsCase Study #5: DaVero Winery-Created a series of in-depth explainer videos of each of their signature wines produced and filmed with the lead sommelier as an exclusive member benefit to their monthly wine members-Consulted and planned video content, leading to over 46,000 viewsCase Study #6: AA Ecoturismo (Colombian Ecotourism Company)-Created travel videos to serve as exciting and entertaining content for particular regions of Colombia to convince foreign travelers to make Colombia a bucket list destination (Over 5000 views)

"Kaelin captured beautiful footage and was a joy to work with at Google. He was a central part in expanding Google Quantum AI’s marketing materials and growing its online presence.” James Darling, Creative Director-Helped ideate, film, and edit video content for social media platforms leading to >105,000 views-Filmed and edited content daily for Quantum AI YouTube channel-Built a B-roll archive sorted by shot type, person/people, and location-Strategized with Google media leads to best craft content towards the niche target audience of high-level quantum researchers & students looking to learn more about quantum research leading-Created a 20-page social media marketing plan outlining a social media expansion plan

"Wilderness Youth Project had many needs at the time as we were developing a social media presence as well as providing content for donors and our website. Kaelin was not only able to generate the required content but took on a needed management role as well." - Andrew Lindsay, Director of Programs-Increased average view count by 172% (leading to over 63,000 views)-Created and executed a social media marketing plan for WYP-Ideated and directed videos with full ownership of the video creation from pre-post production-Created outdoor content targeted at Santa Barbara parents to show WYP's main activities and locations for their summer camp and after-school programs

-Wrote a 10-page proposal and contract dictating deliverables, procedures, and terms for shoots, edits, and payment-Filmed 3 main shoot days - interviewed dozens of SB:BB members and key figures and filmed b-roll with gimbal and drone-Edited video to client's satisfaction to properly unveil SB:BB's new infrastructure project in Montecito, California

"Kaelin is a talented filmmaker. His specialty is vision, beauty, and hope. I highly recommend him." -David Gershon, CEO Empowerment Institute, Creator of the Cool City Challenge-Created and implemented a 35-page comprehensive marketing roadmap-Wrote, directed, and edited videos around environmental content-Created and managed email marketing campaign-Wrote educational articles about climate change and carbon neutrality-Researched and created a report proposing a “micro-grid” energy system for the UC Santa Barbara campus