Kaely Briley Email & Phone Number

Bowie, Tx, Us

United States

Marketing Coordinators complete tasks that support an organization’s overall marketing initiatives. They often have the following responsibilities:Conducting research to analyze competitive landscape, market trends and customer behaviorSupporting the Marketing Director in establishing and evaluating a marketing strategy and planCommunicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or usePlanning and managing marketing efforts for trade shows, conferences, events and meetingsMaintaining an inventory and directory of marketing materials while coordinating new material creation as neededDeveloping various types of marketing deliverables, including social media posts, blog posts and print materialsMonitoring and analyzing metrics to track the success of marketing campaignsManaging and coordinating tasks outsourced to external vendors, such as printing companies

Irving, Texas, United States

Responsible for execution of Pricing/Promotion tactics to ensure that targeted revenue and margin goals are met. This team member primarily assists in near-term projects related to competitive pricing initiatives.Major ActivitiesCompetitive pricing analysis; present findings back to merchant teamPerform competitive shopping, benchmarking, and analysis around full breadth of eCommerce offeringReview output of web scraping across competitors and align MIK dropship skews with comps while driving sales & protecting margin rateBuild and manage relationships between Marketing, eCommerce Merchandising, and eCommerce Pricing Manager to accomplish company goalsManage Dropship pricing files, providing guidance on targeted retails to achieve profitability goalsUnderstand inputs to eCommerce scan rate: how to digest, dissect & actionMonitors & reports sales and scan for promotions, primarily drop shipRun daily, weekly, and monthly ad hoc reports to continuously review sales & scan performanceWork with Business partners to ensure standard product pricing, product discounts, product promotions, price testing, and other product pricing strategies are executed accuratelyDaily, Weekly, Monthly monitoring of eCommerce loyalty impactsIdentify opportunities to improve processes by understanding the strategic components of the businessDevelop processes & reporting to streamline analysis & drive them to implementationMisc. Reporting & Analysis as requiredWork with Business partners to ensure standard product pricing, product discounts, product promotions, price testing, and other product pricing strategies are executed accuratelyDaily, Weekly, Monthly monitoring of eCommerce loyalty impactsIdentify opportunities to improve processes by understanding the strategic components of the businessDevelop processes & reporting to streamline analysis & drive them to implementationMisc. Reporting & Analysis as required

Gainesville, Tx, United States

Complete management of products on websites such as Walmart, Amazon Vendor Central, Target, Macys, Wayfair and Zulily. Kept track and utilized SEO and SEM. Increased product sales with use of marketing. Used Netsuite ERP system and closely worked with operations to ensure timely delivery. Planned and executed promotions and pricing.

Mansfield, Texas

Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign launches email campaign to create new qualified leads, and nurture current customers and subscribers. Uses data visualization and reporting tools to monitor analytics and show effectiveness of campaigns. Supports and participates in company total quality process and establishes and maintains effective relationships with business associates.

Mouser Electronics

Responsible for the creation of content for the Mouser website for each platform. Builds and creates catalog layout pages using Microsoft Excel. Ensures quality catalog information for product lines by utilizing teamwork to edit, log, and track existing pages using ProofHQ and Microsoft Sharepoint.

Supports Parametric Data Team. and Technical Marketing team by performing data entry, creating spreadsheets, attributing products on the website ensuring to gather quality information by reasearching suppliers website, and communicating by phone or email with suppliers.

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General

Certificate, Legal Assistant/Paralegal

High School Diploma