Kaelyn Beckman Email & Phone Number

United States

San Diego, California, United States

• Championed comprehensive marketing strategies across two SaaS brands spanning demand gen, product marketing, operations, and digital marketing. Exceeded core KPIs by 20%+ every quarter.
• Managed two marketing agencies, directing the creation of high-quality, resonant content that bolstered brand visibility, resulting in a 23% increase in Marketing Qualified Leads (MQLs)
• Converted our integrated marketing strategy Marketing MQLs into a 15% increase in revenue.
• Implemented data-driven analytics frameworks to monitor ad performance. Drove continuous improvement through diligent analysis of ROI and KPIs, leveraging insights to refine strategies and enhance effectiveness.
• Managed and optimized a $1.5M annual operating budget, optimizing resource allocation to drive maximum Return on Investment (ROI).
• Spearheaded seamless coordination of 16 industry events, resulting in heightened lead generation and industry recognition.

San Diego, California, United States

Dana Point, California, United States

• Created customer engagement strategy and curated informative, relatable social media content resulting in a 31% increase in engagement in 3 months.
• Designed and maintained a brand-consistent social grid and created an effective marketing plan within budget requirements.
• Developed an interactive dashboard to seamlessly report, analyze, and optimize social media KPIs. Showed sales attributed to marketing increased by 27% over the first 3 months.
• Trained executive staff on Google Analytics and SEO to increase functional knowledge and overall use strategy for the company; offered ongoing training support and maintenance.
• Directly increased revenue by designing and scheduling effective email marketing campaigns, automated retargeting, and SMS marketing.
• Conducted industry analysis and competitive landscaping research. Presented results and recommendations to executives.

Rohnert Park, CA

• Manage advertising event budgets for campaigns that entail social justice, sustainability, inclusion, advocating wellness, and developing leaders.
• Collaborated with team members to organize, promote, and execute educational and social programs
• Develop a cohesive, united, and fun community for 70+ undergraduate students.
• Build strong rapport with residents via creative social media, face-to-face counsel, and networking.
• Resolve conflicts by practicing active, empathetic listening and provide counsel.
• As a first responder for emergency situations, confronted tumultuous events in a composed and professional manner.

Auburn, CA

• Founding Marketing Manager for this start-up. Sold for $900,000 to Renaissance Jewelry New York, Inc.
• Increased social media reach by 350% in the first 3 months and collaborated with teams to identify opportunities for holistic growth.
• Developed marketing and sales performance report to simplify analysis and interpretation of KPIs at the SKU and product family level.
• Redirected marketing budget to more efficient sales channels, therefore improving Post Advertising Gross Profit.
• Managed Pay-Per-Click (PPC) campaigns for online retail sales channels and expanded marketing presence internationally.
• Implemented website tools that increased conversion exponentially, such as chatbot, back-in-stock alerts, bundles, and gift with purchase.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Summa Cum Laude

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Professional Sales and Marketing ClubMagna Cum Laude

Education record

Activities and Societies: Dance Team captain, Dance Team for 3 years