Research, design, curate and conduct walking tours in Mumbai to acquaint residents and visitors with Mumbai's rich heritage hidden in the nooks and crannies of the cityLook after Research & Content for Khaki Tours & Khaki Heritage FoundationCreate social media and other content to promote Khaki Tours' offeringsCo-wrote a heritage guide-book on Mumbai's Fort precinct - The Heritage Handbook: A Walk Through Mumbai Fort

Scripted & directed long-format brand video featuring Juhi Chawla for Tena Adult Diapers Scripted & directed long-format brand videos aimed at rural audiences for Hindustan Unilever brands – Fair & Lovely cream, Fair & Lovely Facewash, Pond’s Dreamflower TalcScripted & directed TV commercials for Indian Navy, Business Standard, Flight Shop, Action Finance, etc.Scripted & directed a short documentary for FirstRand BankScripted a 30 min film on suicide prevention for Indian Air ForceWriter & Creative Director on multimedia brand campaigns for Business Standard, Kingfisher Airlines, Indian Navy, Aadhaar, Bank of Baroda, Flight Shop, Rentokil – Pest Control India, Kenstar, Mansion House Whiskey, etc

Produced, scripted & directed a short documentary for IBMProduced a documentary on Theyyam for Films DivisionCreative consultant to advertising agencies – Orangerie Advertising, Insight Inside, M&K Saatchi, Umbrella, By Designer, Contract AdvertisingPitched documentary projects at Docedge, NFDC Film Bazaar, etc.

Oversaw all advertising work for Abans Group of CompaniesCreated retail campaigns for brands like LG, JVC, McDonalds, etc.Led a small team of 15 writers, designers and account managers

Conceptualised & wrote multimedia campaigns for Parle N-Joi, Royal Treasure White Rum, Parle Marie Choice, Eenadu, Tortoise mosquito coils, Parle Melody, etcSupervised a team of 2 copywriters

Worked on the launch of Cadbury Milk Treat, a white chocolate aimed at kidsThe Milk Treat campaign was awarded the Grand Effie for Campaign of the Year at India’s first-ever Effie Awards. It also won the Gold Effie in the Consumer Products sectionWork on Hidesign leather bags was featured in Lurzer’s International Archive.Hidesign and Milk Treat also won Gold at the AAA AwardsAlso worked on NDDB, Denim soap, Aiwa, Blue Star airconditioners, eIndia.com among others

Work on IFB washing machines was awarded Gold at Madras Ad Club Awards and Bronze at A&M AwardsWork on IFB Microwave Ovens was awarded Campaign of the Year at Bangalore Ad Club Awards and Gold at Madras Ad Club AwardsAlso won awards for work on Max Page, Kumaran Software and PuravankaraAlso worked on BPL Audio, HMT watches, Timex, Novo Nordisk, among others