Kaeyo Mayne Email & Phone Number

Leeds, Leeds, United Kingdom

Sheffield, England, United Kingdom

Leeds, United Kingdom

Working with the Communications and Engagement Manager, I develop digital marketing campaigns which generate quality leads for Grow MedTech services. I create much of the marketing collateral that we use, and so my daily responsibilities regularly include graphic design, photography and copywriting, in addition to social media and website management. I appoint and manage creative suppliers for any collateral that can’t be produced in-house. Achievements: [+] I launched and produce ‘The Bulletin’, a quarterly newsletter containing regional medtech news that has attracted over 900 subscribers since 2018.[+] For the last 2 years I have maintained an average email open rate of 35%, twice the standard rate in the healthcare sector.[+] I author weekly content, including live coverage of key events, for 4 social media channels and a blog. In 2019, I grew the total social following for these accounts by an average of 49.7%.[+] Through SEO-optimisation, I've raised Grow MedTech’s website to the front page of Google search results for 8 strategic keywords.

Leeds, West Yorkshire, United Kingdom

For the past 3 years, I have provided growth-focused marketing support for small business owners and entrepreneurs in the North of England. Previous work includes:[+] Lifestyle and product photography for eCommerce and blog websites, with full post-production services[+] Design of responsive eCommerce websites using Wix, emphasising usability and conversion[+] Development of branding assets like logos and iconography, as well as printed assets such as business cards, letterheads and custom illustrations for merchandise

Leeds, West Yorkshire, United Kingdom

In the role of CRM Development Officer, I acted as technical lead in Disability Services for a University-wide Student Service Improvement Initiative. In this role, my responsibilities have included;[Overseeing CRM system development]+ When development needs are identified, I am responsible for recommending appropriate courses of action alongside the IT project lead. When a resolution requires external support, I coordinate the activity of all human resources required for running initial tests, executing solutions and creating follow-up analysis reports;[Redesigning Working Processes to Improve Service Efficiency]+ Redesigning the feed of data from the University’s central student database into the service CRM to allow Disability Services to engage with University applicants for the first time. This enabled the service to deliver an enhanced service for students and increase their efficiency by 26%;[Redesigning the CRM System to Capture MI]+ Developing the Disability Service CRM to reflect changes to working processes, with focus on capturing relevant data, and providing structure which enables the of monitoring KPIs and other key data;[Training System Super-Users and Administrators]+ I have overseen the development of Sustainability Plans which ensure that there are always system experts available within the service. This involved creating detailed training plans to enable new or current users to become skilled users capable of providing training and using more complex functionality of the CRM software. [*Demonstrable Skills*]+ Self-motivated and able to work with minimal supervision with a professional approach to the role and a service orientated approach to others;+ Experience of project management, demonstrating well organised and structured ways of working, able to plan effectively under pressure to meet tight deadlines;+ A flexible and problem solving approach, with the ability to manage competing and changing priorities.

Leeds, United Kingdom

Whilst seconded to the role of Communications and Engagement Officer, I solely managed all communications activity across a site of 650 colleagues. My responsibilities included;[Creating Comm Strategies]+ I worked with contract directors to design & execute comms strategies aimed at increasing employee satisfaction and improving productivity;[Development of Promotional Literature]+ Developing promotional literature to boost reach of engagement strategies such as; huddle-packs, promotional copy in newsletters, email campaigns and printed material around the office. During my secondment, staff engagement in organised activities increased almost three-fold, and monthly staff attrition rates fell by 4%; [Analysing Large Quantitative & Qualitative Datasets]+ I was responsible for analysing the results of quarterly engagement surveys and using the results to create actionable responses to feedback; [*Key Achievements*]+ Establishing monthly ‘drop-in sessions’ between directors and members of staff. This made senior management newly accessible, and allowed staff to engage directly with decision-makers on contemptuous issues;+ Restructuring site-communications from a 'top-down' to a 'flat' model by arranging for representatives from every department to attend weekly meetings and submit topics for inclusion in site-wide comms. This made sure that every team had a platform to communicate with all colleagues in the site. Staff reacted positively to these changes, as reflected by a 32% increase in employee satisfaction that 'site communications were being used effectively' in the first site engagement survey after my secondment.[*Demonstrable Skills*]+ Experience of producing promotional literature for print and online content;+ Experience of evidencing the successes of my work;+ Experience of demonstrating excellent interpersonal and communication skills, with the ability to interact well with people at all levels of the organisation.

Leeds

• Successfully investigating and resolving customer complaints through in-depth research and analysis.• Utilising excellent communication skills to clearly present complex information orally and in writing.• Providing leadership, direction and motivation to successfully manage a team of up to 12 people in order to meet productivity targets and strict deadlines.• Working effectively with Team Managers and Operations Managers to improve team and individual performances.• Promoted to ‘Senior Case Handler’ in recognition of my ability to meet a minimum of 115% individual production target.• Engagement Representative’ for 650 Capita staff members. Meeting with the site directors and Senior Managers to raise workforce-level issues. I then provide feedback presentations to site staff.

Level 4 Certificate In Professional Marketing (Digital Marketing), Marketing, Distinction

This 12-month course, taught by the Leeds Business School covers three core modules over 12 months: [Module 1 - Marketing] Recognising.

Mastering The Art Of Copywriting

Participation on this 2-day intensive course has provided me with the knowledge to: • write copy for different platforms and purposes.

Geography Ba (Hons), Humanities/Humanistic Studies

Degree tailored towards understanding global trade mechanisms within current socioeconomic global climates, as well as researching.