Kevin Fay Email & Phone Number

Experienced research and insights professional, with more than twenty five years of progressive responsibility, practical experience, and leadership in consumer market research and insights development.Use a variety of tools and approaches to address difficult business and marketing challenges. Skilled at developing robust insights to help solve business problems and build brands. Work has helped define optimal and high value market segments, understand and capitalize on emerging or unmet customer needs, develop and refine products, address service delivery problems, and inspire meaningful and impactful brand messages that resonate with audiences.Breadth of experience using both qualitative and quantitative tools., with work ranging from using creative qualitative approaches with niche market segments to deploying large-scale quantitative marketplace measurement efforts. Skilled and engaging facilitator of focus groups, brainstorming exercises, creative ideation sessions, and non-traditional qualitative approaches. Experienced in quantitative methods and a practical user of statistical software packages.Deep experience as both a supplier and end-user of research and insights, having worked in both a research and insights vendor/consulting capacity and as a strategist in an in-house insights department for marketing communications firms.Comfortable with audiences of all levels and a dynamic and engaging presenter with strong communication skills.Specialties include research and insights development in support of://Brand and product positioning//Marketing strategy and platform development//Communications and messagingCore competencies://Quantitative methods//Qualitative techniques//Insight discovery and development//Data-based storytellingCategories of expertise://Social marketing//Public health / Health promotion//Health care branding//Consumer financial services//Consumer products

Listed skills include Marketing Research, Focus Groups, Analytics, Qualitative Research, and 16 others.