Kagan Baker Email & Phone Number

Plano, Texas, Us

Clients: Avocados From Mexico, NatureSweet Tomatoes, Frito-Lay, and Envy Apples

Plano, Texas, Us

Clients: Avocados From Mexico, NatureSweet Tomatoes, Frito-Lay, and Envy Apples- Orchestrated Super Bowl 56 and 57 digital activations (see Adweek article below) including 3D, AR, and web development capabilities https://adage.com/article/digital-marketing-ad-tech-news/avocados-mexico-uses-super-bowl-acquire-first-party-data/2392801 - Produced new brand website to align with new brand identity, AvocadosFromMexico.com, increasing traffic to key pages between 344 - 980% per page and up to 6x increase in engagement time- Led of digital client’s business with YOY organic growth including proactive pitch for organic social business- Mentored and oversaw team of three Account Managers spanning across multiple areas of business- Partnered with multiple agencies to create 360 degree integrated and impactful campaigns- Secured new client NatureSweet as lead of new business pitch and client contact

Dallas, Texas, Us

Clients: Chili's, FMS Bank, Nuevo Garcia Foods, Blake’s Snow Shack, Morgan County Tourism, and Teys USA- Served as client marketing departments with relationships with C-suite leadership - Drafted yearly scope of work (SOW) documents, case studies, new business proposals, yearly budgets and strategic initiatives - Developed demand generation model to determine yearly marketing goals and measurement structure- Planned yearly media and conducting quarterly reporting with budgets of up to $500K- Researched brand unique selling points and competitive to develop new brand positioning- Led website enhancements, CMS content entry, creative development, and site performance reporting- Managed production of multiple creative mediums including same-day social content and packaging

Dallas, Texas, Us

Clients: Wawa, Omni Hotels & Resorts, Motel 6, NatureSweet, and Sub-Zero, Wolf, and Cove- Led an integrated team of 50+ people across multi-disciplinary client and agency teams including brand strategy, web and digital strategy, creative, project management, media and subject matter experts, public relations, data/analytics, production, legal, billing, and traffic to create strategic and efficient communications - Created integrated, targeted, multi-channel media plans on national and local levels (30+ markets) of up to $10M, managed execution, and led optimizations held accountable to specific goals and KPIs- Oversaw website re-launch including strategy, content creation, user experience, production, quality control, development review, and user testing to increase leads by 300% YOY- Managed complex projects end-to-end with creative problem solving including budget and billing, drafting creative/messaging briefs, briefing internal teams, handling timelines, providing feedback, and orchestrating client reviews to create best in class creative and increase leads - Ran production and traffic of TV, radio, print, digital and display ad units, direct mail, social media, email, blogs, native, out of home/billboards, and paid search with budgets of up to $1M- Monitored competitors, analyzed market trends, and shared spend and messaging updates continually to predict future trends and spend fluctuations that could impact leads and conversion rates

- Designed website for local design startup to better showcase work and procure clients- Supervised marketing plan creation and promotional item production to market the agency to new clients- Managed billing and budgets to maintain agency profitability

Master'S Degree, Creative Brand Management

Bachelor'S Degree, Communication And Media Studies