Kagen Luedemann, Cspo Email and Phone Number

-Broke down the barrier of entry for mountain bikers by building marketing and brand campaigns, meeting the bottom line of sales revenue and increasing ridership by 250% year over year-Strategized and built education forward marketing campaigns that increased the number of sign-ups by 500% year over year-Led successful delivery of large-scale projects within global marketing aligned with meeting business goals and objectives-Led brand marketing campaigns and communicated results to senior executives and other stakeholders including print and digital advertisements-Supported a variety of product launches within the campaign and e-commerce space including general merchandise, group classes, private instruction, and international tours-Gathered data from end users to evaluate goals, objectives, KPIs and project progress on a regular cadence

-Created, managed, and communicated project timelines leveraging MS Project, JIRA, and Confluence within the scrum framework to senior executives and other stakeholders-Administered all Agile/Scrum processes including sprint planning, daily scrums, sprint reviews, and sprint retrospectives; coached team members and clients on Agile processes-Experienced in partnering with business stakeholders and team members to handle risks, issues, financial and schedule management-Well versed in managing multiple projects with overlapping timelines - each $250K+ in size spanning across 3+ departments-Demonstrated track record of successfully managing large-scale ecommerce platform and marketing automation projects and implementations with a major focus on loyalty-Managed cross-functional and third-party vendor interdependencies

-Supported multi-complex projects for the warehouse management system, enterprise resource planning, and front-end web development, helping scale the business from $20M to $650M-Identified customer purchasing pain points during the COVID-19 pandemic and developed project documents and timelines to execute the buy online and pick up in store purchasing project which led to a 65% increase in upselling-Led a team of 10 to build a customer relationship management system for internal customer experience and support teams, optimizing sales and technical support by 25%-Created, managed, and communicated project timelines leveraging Smartsheet and JIRA (PM Software Tools) within the scrum framework to senior executives and other stakeholders-Led quality assurance testing for front-end web development, maintaining efficient site speeds, <1.5 seconds for mobile and desktop, and ensuring the customer experience remained intact-Improved operations and streamlined while reducing costs and affecting the bottom line

Mountains to Sea (M2S) Bikes is a North Carolina-based direct-to-consumer electric bike company founded in 2015 to bring affordable, yet high-quality electric bikes to the US market. The mission is simple: to help facilitate travel via bikes for those times when you're not necessarily wanting to get in a workout, but simply are looking for a way to get to work, head to the farmer's market, or go out for a fun ride without breaking a sweat. The added assist of the electric motor makers climbing hills fun and enjoyable for all.