Kate Greco

Kate Greco Email and Phone Number

Consumer Insights and Strategy Leader @ KG Insights, LLC
Chicago, IL, US
Kate Greco's Location
Greater Chicago Area, United States, United States
Kate Greco's Contact Details
About Kate Greco

Seasoned market research and strategy leader with extensive experience across industries including technology, ecommerce, retail, consumer goods, and foodservice. Trusted partner to senior leaders and highly skilled in generating alignment across diverse viewpoints to drive results. Champion of the voice of the customer and keen data storyteller with a knack for distilling diverse information into easy-to-understand narratives. Expertise with recruiting, developing, and retaining high-performing teams.Strategy Leadership: cross-functional leadership and influencing, thought leadership, strategy development and implementation, decision-making frameworksMarket and UX Research: deep experience across many methods including: concept testing, U&A, design testing, messaging and communications testing, brand positioning work, brand tracking, journey mapping, segmentation, usability, persona developmentTeam operations: recruiting and hiring high performers; performance management and training; team charters and ways of working; supplier management; budget management

Kate Greco's Current Company Details
KG Insights, LLC

Kg Insights, Llc

View
Consumer Insights and Strategy Leader
Chicago, IL, US
Website:
kginsights.co
Employees:
1
Kate Greco Work Experience Details
  • Kg Insights, Llc
    Kg Insights, Llc
    Chicago, Il, Us
  • Kg Insights, Llc
    Principal
    Kg Insights, Llc Jan 2024 - Present
  • Hungryroot
    Vp, Strategy & Insights
    Hungryroot Aug 2023 - Jan 2024
    New York, New York, Us
    Strategy and research lead at a high-growth online grocery startup; provided leadership on key company priorities and guided workflows in collaboration with functional leads. Established and led high-impact research function, including market and UX research.
  • Hungryroot
    Senior Director, Strategy And Insights
    Hungryroot Oct 2021 - Sep 2023
    New York, New York, Us
  • Teladoc Health
    Head Of Brand Research And Insights
    Teladoc Health Nov 2020 - Oct 2021
    Purchase, Ny, Us
    Broad role using insights to drive strategy for both Livongo and Teladoc across a range of B2C and B2B audiences (buyers, payers, providers). Led research and development of brand strategy for Teladoc and Livongo, including brand architecture and positioning based on consumer feedback. Drove go-to-market strategy for Primary360 and Mental Health products, including target audiences, MVP functionality, positioning, messaging, and sales enablement materials.
  • Livongo
    Head Of Consumer Insights
    Livongo Jun 2020 - Nov 2020
    Mountain View, Ca, Us
  • Northern Trust Asset Management
    Vice President, Director Of Client Insights
    Northern Trust Asset Management 2019 - 2020
    Chicago, Illinois , Us
    Led NTAM’s first-ever Client Insights function; built relationships with the C-suite and developed effective processes at a large, complex, highly-regulated company. Spearheaded NTAM’s first-ever global client satisfaction study; created process to field the survey across disparate global markets, verticals, and legal criteria.
  • Grubhub
    Head Of Market Research
    Grubhub 2017 - 2019
    Chicago, Illinois, Us
    Led the creation of a marketing research practice; acted as subject matter expert and advisor to leadership to inform strategy on a wide spectrum of B2B and B2C priorities. Created and executed a process for full-cycle TV creative optimization, resulting in a 15% improvement in creative performance using internal measurement tools. Led strategy for corporate catering product, including identifying target market, understanding need states, concept testing, and creating new sales collateral. Hired, trained, and coached a three-person team, leading to two promotions.
  • Grubhub
    Lead Quantitative Market Researcher
    Grubhub 2016 - 2017
    Chicago, Illinois, Us
  • Datassential
    Custom Research Project Manager
    Datassential 2015 - 2016
    Chicago, Illinois, Us
  • Red Frog Events
    Consumer Research And Insights Director
    Red Frog Events 2014 - 2015
  • Hypothesis Group
    Senior Consultant
    Hypothesis Group 2011 - 2014
    Los Angeles, Ca, Us
  • Lrw
    Research Associate
    Lrw 2010 - 2011
    Los Angeles, Ca, Us
  • Harvard Kennedy School
    Research Assistant (Full-Time)
    Harvard Kennedy School 2008 - 2009
    Cambridge, Ma, Us

Kate Greco Skills

Market Research Data Analysis Quantitative Research Spss Marketing Research Research Design Research Statistics Data Collection Survey Research Online Research Analysis Marketing Strategy Storytelling Idis Qualitative Research Business Strategy Focus Groups Ethnography Customer Segmentation Strategy Visual Storytelling

Kate Greco Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Political Science
  • Boston University
    Boston University
    Political Science & Psychology

Frequently Asked Questions about Kate Greco

What company does Kate Greco work for?

Kate Greco works for Kg Insights, Llc

What is Kate Greco's role at the current company?

Kate Greco's current role is Consumer Insights and Strategy Leader.

What is Kate Greco's email address?

Kate Greco's email address is kg****@****hub.com

What is Kate Greco's direct phone number?

Kate Greco's direct phone number is +121964*****

What schools did Kate Greco attend?

Kate Greco attended University Of California, Berkeley, Boston University.

What skills is Kate Greco known for?

Kate Greco has skills like Market Research, Data Analysis, Quantitative Research, Spss, Marketing Research, Research Design, Research, Statistics, Data Collection, Survey Research, Online Research, Analysis.

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