-Ideated, created and implemented program initiatives to drive awareness and adoption of a mobile app called Pay It Forward. Successfully launched a monthly "Pay It Forward Day" campaign, partnering with NGOs to increase brand awareness and align with the company's social responsibility philosophy. This strategy resulted in an 1100 increase in app downloads/signups within 3 events.-Managed and led the video editing team in creating compelling and strategic video content for the company's products. Produced a brand-new employee branding video that successfully attracted top talent, enhancing the company's employer brand. Additionally, created a viral video on TikTok for a Pay It Forward channel, achieving 200k organic views within only 10 days. -Created, managed, and handled advertising campaigns across all social media channels.-Developed strategic marketing plans and implemented campaigns for various digital products, including the donation app ("Pay It Forward"), a retail auto spa ("Wash Expert"), and HR software ("Hexfere").-Supervised and managed all areas of marketing. Worked collaboratively with the team to generate new ideas for company branding, promotional campaigns, and marketing communications.

Supervised and managed all areas of marketing. Worked with the team to produce new ideas forcompany branding, promotional campaigns, and marketing communications.● Planned and executed program initiatives that included SEO/SEM, marketing database, email,social media and advertising campaigns. Managed to save 20% cost-per-lead in lead generationcampaigns.● Developed, managed and maintained company websites and social media platforms to elevatebranding. Designed, built and maintained the brand's social media presence. Successfully rebuiltLinkedIn page to connect with Alumni members who are active on this platform.● Manage a team in physical engagement events such as exhibitions, roadshows and school visits tocreate brand awareness and build rapport with relevant prospects and institutions.● Develop new partnerships to create cost-effective brand awareness strategies for the company.Build a new effective collaboration with mainstream media such as Astro Broadcast and The SunDaily. ∙ Implemented and optimised digital marketing strategies by studying customer and potentialcustomer behaviour via the data generated from CRM and monthly reports.● Managed the Digital and Creative Team's daily workflow, assigned project workload, and monitoreddeadlines and budgets.● Measured and report the performance of all digital marketing campaigns and assess againstgoals (ROI and KPIs)● Planned and create in-house video shows and other relevant media formats to create brandawareness and educate prospects.

 Hired to work with the owner on all aspects of start-up for this independently owned Talent Management and Employer Branding Consultancy company in the graduate employment industry. Held a key leadership role in the start-up including program conceptualization & development, pricing, operational procedure development, and workflow planning. Developed and executed local marketing strategy including special customized events resulting in a 40% sales lift. Planned and managed events and initiatives for the Ministry of Higher Education and various strategic business partners from the region. Designed and executed numerous customized events with hiring Employers helping 70% of local graduates to be employed within a month. Served as speaker and subject expert on various soft skills & workshops for students of local universities with an average of 300 persons a month. Served as Sourcing Manager for a BPO for a period of 6 months. Managed a team of 7 recruiters for Key Business Accounts and developed sourcing channels at various local Universities

~Determining marketing objectives and preparing annual budgets.~Planning marketing activities in conjunction with company’s growth plan and working out strategies to execute the plan.~Developing marketing reports to be presented at the meeting of top management.~Lead the marketing programs for branding and lead generation.~Getting marketing collaterals, advertisements developed to help the co. meet its target.~Over all responsibility of running various marketing campaigns ~Ensuring successful participation in national tradeshows, exhibitions & organizing other events like awards night, conferences, seminars etc.~Developing systems and procedures to ensure that the leads generated are optimally utilized.~Managing the team of marketing executives.~Developing training programs for the people in marketing team.