Digital Media Director
Current- Team lead at the agency serving the GCC region- Oversee & manage in excess of $1M in annual ad spend- A digital marketing consultant for major brands including Virgin Mobile, McDonald's, City Centre(online), Commercial Bank of Qatar, MANGO, Jaber Al-Ahmed Cultural Centre (JACC), KIB, IDdesign, Qatar Tennis Federation, as well as multinational advertising agencies operating in the region- Spearheaded the development & implementation of the "go-to-market" digital advertising strategy for Virgin Mobile in Kuwait- Drove long-term online ticket sales at JACC - Scaled City Centre's eCommerce sales to unprecedented and sustained levels- Implemented new solutions ranging from automation to AR (Augmented Reality)- Assisted clients in leveraging data towards marketing goals - Established & managed relationships with technology partners, such as TikTok, Google and Meta