✔️ Support branding and seasonal promotion by leading multi-discipline teams to plan and coordinate omni-channel creative development and production utilizing budgets of under $1 million to over $2 million.✔️ Develop annual marketing plans and write creative briefs to offer a strategic roadmap for initiatives and ensure alignment to overall business objectives.✔️Monitor available business performance data for ongoing identification of opportunities for growth and optimization.✔️ Co-develop annual content strategies to ensure brand compliance and alignment of messaging with media strategy.✔️ Co-create and present capabilities presentations and RFP response solutions featuring emerging MarTech solutions. ✔️ Write scope of work documents and develop budgets for internal staffing costs against deliverables, revenue and margin targets. Continuously optimized marginal contribution by restructuring staffing and fees to better meet client needs. ✔️ Recruit/retain staff to capture best talent, and provide ongoing professional coaching & development.✔️ Coordinated development of customer segmentation and engagement plans to facilitate tighter alignment between messaging and targeted media channels.✔️ Serve on the agency’s internal review team to ensure proper and resonant usage and execution of diversity in creative output targeted to multi-cultural audiences.✔️ Lead and participate in agency brainstorming sessions focused on crafting strategies to reach multicultural audiences.Result & impact: 20%+ overall retail sales and 150%+ e-commerce growth achieved by finding solid balance between brand and promotional messaging and expanding targeted media audience.20% YoY lift in digital engagement reached by implementing tighter media targeting and messaging against customer segmentation.20% increase in marginal contribution achieved by restructuring agency fees and staffing.30% lift in store traffic due to execution of a more targeted integrated marketing plan.

✔ Directed cross-functional leads to ensure the successful delivery of key client objectives.✔ Facilitated collaboration between siloed business leads within client’s organization to evolve ways of working, drive growth with more meaningful customer experiences, and distinguish the brand from competitors.Results & impact:- $2M in incremental revenue by identifying new business opportunities.- 50% lift in FordPass® app downloads and significant enrollment into FordPass® Rewards.

✔ Collaborated with small businesses, sole proprietors and start-ups to develop, build and refine brands and value propositions by developing strategic marketing plans, resulting in increased awareness of client products and services across sectors✔ Developed partnerships with C-suite executives, start-up founders, and board members to develop relevant content, identify the right audience, and build-out annual strategy plans and tactical plans to help execute goals and objectives✔ Created marketing and advertising solutions spanning offline and online digital platforms including building and maintaining multifaceted marketing campaigns including non-traditional techniques reflected in current consumer behavior trends

✔ Acted as the primary account lead in relaunching Chevrolet’s lifestyle owner publication, New Roads Magazine. ✔ Provided strategic direction internally to extend agency scope, efficiently manage communication across client departments, and implement process improvements.✔ Provided strategic planning and program management to overhaul the publication’s content to differentiate Chevrolet and drive stronger engagement among owners.✔ Led cross-functional collaboration between multiple partner agencies to extend magazine content to digital channels (social and site).✔ Provided onsite strategic direction to ensure alignment with client goals and editorial concept during photo content production. ✔ Regularly interfaced with agency C-suite to ensure key stakeholders have clear line of sight to our impact on the client’s business.

✔ Created and executed a comprehensive go-to-market plan for national marketing programs, including seasonal promotions and new product introductions.✔ Managed the allocation of over $12 million in funds for advertising and marketing initiatives, serving as a primary liaison and advisor for various client divisions.Results & impact:- 50% increase in YOY sales. - 7% lift in likelihood to shop.- 6% rise in brand opinion.- Launched three new product categories successfully (Fresh Fish, Baby and Pet) offering growth into new customer segments.

Clients: Safeway, Supervalu, Maple Leaf Foods, Beringer Wines, Imperial Brands, Cricket Wireless✔Conducted research to identify and assess new business prospects with existing clients, leading to the discovery of untapped growth opportunities.✔ Fostered and maintained robust relationships with clients, leveraging emerging trends and developments in both the market and their organizations. This resulted in doubling agency revenue for key accounts.Results & impact:- 20% sales increase and 30% ROI lift through efficient budget management techniques- 40% boost above industry standards in engagement rates achieved by driving a more omnichannel approach

✔ Managed a $70 million budget (inclusive of agency fees) to develop and launch client’s first loyalty rewards program designed to retain loyal customers while increasing product sales and creating a competitive advantage. ✔ Served as the primary day-to-day strategic and communication lead for client’s CRM, digital marketing, and customer service teams during the program pre-launch development and execution phase.✔ Served as a champion for the program within the client’s organization to build excitement and willingness to embrace a new way of engaging with customers.✔ Provided in-person training on program details for client’s corporate customer service staff, third party call center, and sales teams.

✔ Managed an operating budget of over $5million.✔ Developed and implemented a retention-based competitive response campaign, resulting in a save rate of over 50% and an increase in revenue per account of nearly 3%. ✔ Revamped the planning and execution of large-scale regional sponsorships (including professional sports teams) and marketing events to yield an increase in on-site sales of over 50%.

✔ Led the strategic development and execution of annual brand and category marketing plans for the world’s largest retailer that increased seasonal same-store sales by 10%. ✔ Supervised the development and production of a category TV spot that ranked number three on Nielsen IAG’s list of “Most Liked/Most Recalled” new TV spots.✔ Executed a brand campaign that was an Effie Award finalist, and a Telly Award winner.✔ Directed daily activities and provided ongoing professional development/mentorship of a 10 member junior account team.