• Oversee and develop creative content to train, inspire, and engage 70+ salesforce staff to use digital and video tools, resulting in 500% increase in employee engagement and $2M+ in revenue. • Direct employee communication initiatives, resulting in 300% increase in engagement using tactics such as gamification, positive and inclusive messaging across intranet, social media, and email, newsletters, and website.• Stimulate culture program in part through producing >50% more feature stories, paid and organic.• Deploy reputation management strategies with 1,000% increase in reviews and testimonials.• Generated $3M in earned media value (EMV) using PR tactics to promote company narrative with top-tier media resulting in >20% increase in media opportunities for senior leaders. • Secured 25% increase in positive press coverage through comprehensive brand communications programs, increasing brand awareness by 15%.• Producing 200% (MoM) increase in qualified leads through integrated communication strategies that align with corporate and product priorities, resulting in more than $1 million in revenue and business growth.• Fueled 500% growth in clicks to the website through tactics focusing on website structure, SEO, social media ads, search engine marketing (SEM), and eblasts which increased new user traffic by nearly 200,000 YoY.• Saved $100,000 YoY by directing 75% increase in digital advertising and a 90% drop in print advertising.

Deployed communications strategies to help expand sales in a highly regulated industry through best practices in thought leadership programs, coordinating public relations (PR) programs, media relations, social media, awards recognition, marketing collateral, key product launches, and preparing presentations. Managed and directed the publishing of blogs, press releases, media interviews, awards submissions, internal communications and external communications, content positioning, and audio/video editing.

Prominent news reporter in New Jersey who covered local to national stories. • Developed relationships with 200+ prominent local leaders, third-party influencers and key stakeholders.• Reported on up to 5 stories daily on tight deadlines, about 15% of newscast, occasionally with minutes to prepare requiring sound decision-making, quick thinking, strong writing, and a collaborative spirit. • Hosted and led production of a live top-rated weekly football show, managing team of 10 staff members.

Uncovered exclusive stories and delivered content accurately and by deadline. Worked as a “one-man- band” acting as a producer, photographer, reporter, anchor, writer, and editor.

Achieved full-time position after working 6 months as a freelance photographer. Reported for a hyperlocal news station with limited resources in the largest market in the country.• Produced, anchored and edited daily sports and features.• Researched and organized original content for newscasts.• Arranged interviews to help add to coverage agenda.• Assisted with operational aspects using limited resources both independently and as a team.

• Helped report for the only local morning and evening programs in the city• Traveled around metropolitan area for interviews and events• Assisted with play-by-play duties for the area’s high school sports teams• Acted as a mentor for students at the local university

• Anchored the station’s news program five days a week• Host of a one-hour music show twice a week• Developed the station’s first play-by-play sports broadcast• Directed and produced daily talk shows