Kai-Cheng Yu Email & Phone Number

台灣

- Led Brand Image and Website Comprehensive Renewal: Spearheaded the redesign of the brand website and rejuvenation of the brand image and logo, enhancing corporate brand identity and competitive market presence.- Information Management Optimisation: Established an internal corporate database, significantly improving administrative efficiency and data confidentiality, laying a solid foundation for robust information management.- Bonded Warehouse Space Strategy Planning:… Show more - Led Brand Image and Website Comprehensive Renewal: Spearheaded the redesign of the brand website and rejuvenation of the brand image and logo, enhancing corporate brand identity and competitive market presence.- Information Management Optimisation: Established an internal corporate database, significantly improving administrative efficiency and data confidentiality, laying a solid foundation for robust information management.- Bonded Warehouse Space Strategy Planning: Responsible for the planning of warehouse space in the Free Trade Zone (FTZ), providing clients with efficient and cost-effective bonded warehousing solutions, optimising space utilisation, and enhancing the quality of logistics services.- Business Development and Client Partnership Strategy: Led the development of Free Trade Zone (FTZ) business ventures, customising and promoting optimal cooperation models and solutions for potential clients, expanding business scope, and strengthening client relationships. Show less

England, United Kingdom

- Planned and executed social media marketing campaigns on Instagram and Facebook for customer acquisition and branding. Crafted customer journey maps and marketing calendars using Asana and Hootsuite, backed by competitor and social media research via Google Trends and Notjustanalytics. Produced optimised visual content and copywriting through Canva, Photoshop, and Premiere, catalysing a 964% rise in Instagram followers over 11 months.- Created and executed Email marketing campaigns… Show more - Planned and executed social media marketing campaigns on Instagram and Facebook for customer acquisition and branding. Crafted customer journey maps and marketing calendars using Asana and Hootsuite, backed by competitor and social media research via Google Trends and Notjustanalytics. Produced optimised visual content and copywriting through Canva, Photoshop, and Premiere, catalysing a 964% rise in Instagram followers over 11 months.- Created and executed Email marketing campaigns using Mailchimp to drive client retention, branding, and new client acquisition. Developed compelling copywriting and brand guidelines by extracting data from the CRM system to redefine customer segmentation, resulting in optimised newsletter content. Achieved an increase in recurring sales by 17%.- Steered SEO strategy execution, incorporating performance analysis via Google tools and keyword research with Ahrefs. Devised an Excel dashboard to categorise key user motivations, leveraging data from Screaming Frog and Google Search Console. Guided content decisions and established SEO guidelines, resulting in a 10% organic traffic increase within 5 months.- Supervised YouTube SEO strategy and execution by using VidIQ and Google Trends. Made informed and joint decisions on content direction and media scheduling after keyword research and completing competitor analysis. Boosted subscribers (organically) by 1437% in 11 months.- Supervised the entire lifecycle of the web redesign project from ideation to implementation, utilising Asana for project calendar and available resource management. Led the creation of the website's information architecture, website vision, and copywriting, and proactively conducted extensive user experience and demand analysis, as well as competitor website analysis, to construct the information structure, sitemap, and navigation system of the website. Show less

London, England, United Kingdom

- Engaged with a diverse clientele in a luxury retail setting, providing exceptional service and product recommendations. - Collaborated with a multicultural team in a fast-paced environment, consistently meeting and exceeding store targets. - Utilised CRM tools to track customer interactions, aiding in Coach's customer engagement and retention strategies. - Proactively managed inventory and upheld visual merchandising standards to reflect Coach's brand identity.

Taipei City, Taiwan

- Developed and executed Meta Ads campaigns in collaboration with external agencies. Redefined customer segmentation and budget planning by creating a dashboard and extracting data from CRM and Google Analytics. Created brand guidelines and media briefs for agencies to optimise campaign performance. Increased sales by 22% in 1 year. - Planned Google Ads campaigns for customer acquisition and promotions. Established a dashboard to analyse KPIs such as keywords, CPM, CPC, CTR, ROI, and… Show more - Developed and executed Meta Ads campaigns in collaboration with external agencies. Redefined customer segmentation and budget planning by creating a dashboard and extracting data from CRM and Google Analytics. Created brand guidelines and media briefs for agencies to optimise campaign performance. Increased sales by 22% in 1 year. - Planned Google Ads campaigns for customer acquisition and promotions. Established a dashboard to analyse KPIs such as keywords, CPM, CPC, CTR, ROI, and ROAS to identify the best strategy. Conducted A/B testing to optimise costs and materials, leading to an 30% reduction in cost per customer registration and a 20% increase in sales within 1 year.- Led social media strategies across Instagram and Facebook for branding. Proactively adopt Hootsuite and Asana for social scheduling and built a dashboard to monitor and analyse performance and website traffic. By recording short videos to maximise reach, engagement, views, resulting in an 884% increase in Instagram average post engagement within 3 months.- Supervised market research project to analyse customer preferences in social and paid strategies, including preferred channels, tone of voice, content direction, and conversion stages. Developed a comprehensive dashboard integrating customer journey mapping, external data (e.g., Statista), and surveys (1st hand) to identify emerging trends. Delivered regular quarterly reports to finalise strategy and enhance the efficiency of marketing campaigns by 20%. Show less

London, England, United Kingdom (Remote)

- Led and executed marketing strategies for multiple projects, including interview columns, podcasts and social media management on Instagram and Facebook. Boosted brand visibility through content creation, media scheduling, hold offline lectures.- Created SEO guidelines for writers and editors using keyword research (Ahrefs, Google Ads), website traffic performance analysis (WordPress), and user pattern research (Google Analytics, Google Search Console). Increased online traffic by 5%… Show more - Led and executed marketing strategies for multiple projects, including interview columns, podcasts and social media management on Instagram and Facebook. Boosted brand visibility through content creation, media scheduling, hold offline lectures.- Created SEO guidelines for writers and editors using keyword research (Ahrefs, Google Ads), website traffic performance analysis (WordPress), and user pattern research (Google Analytics, Google Search Console). Increased online traffic by 5% in 4 months. Show less

London Area, United Kingdom

- Oversaw ad campaigns auditing and budget planning, utilising Excel for efficient management of KPIs such as CPM, Total Spend, Estimated Views, Net Cost, and ROAS. Demonstrated adaptability to the digital landscape by referencing best practices across multiple channels, including Facebook and Google, effectively enhancing workflow efficiency by 10%.- Established a new marketing strategy for the Chinese market through competitor analysis, customer segmentation and social media research.… Show more - Oversaw ad campaigns auditing and budget planning, utilising Excel for efficient management of KPIs such as CPM, Total Spend, Estimated Views, Net Cost, and ROAS. Demonstrated adaptability to the digital landscape by referencing best practices across multiple channels, including Facebook and Google, effectively enhancing workflow efficiency by 10%.- Established a new marketing strategy for the Chinese market through competitor analysis, customer segmentation and social media research. Actively provided a social media management proposal (Xiaohongshu) for potential consumers in China, including the social content direction, media scheduling and budget planning. Show less

Taipei City, Taiwan

- Steered multichannel marketing initiatives, showcasing brand promotion acumen and adaptability to diverse customer needs. Utilised creative optimisation with video content, budget oversight via custom Excel spreadsheets, and leveraged external agency partnerships, enhancing sales by 15% over 6 months.

Taipei City, Taiwan

- Managed the logistics coordination of samples from various brands, displaying organizational skills and attention to detail - qualities necessary for maintaining the studio's presentation and administrative procedures.- Elevated fashion editorial projects by curating clothing and providing style suggestions, showcasing knowledge of fashion and understanding of visual storytelling. - Notably improved the execution efficiency of events and shooting projects, such as GQ Men of… Show more - Managed the logistics coordination of samples from various brands, displaying organizational skills and attention to detail - qualities necessary for maintaining the studio's presentation and administrative procedures.- Elevated fashion editorial projects by curating clothing and providing style suggestions, showcasing knowledge of fashion and understanding of visual storytelling. - Notably improved the execution efficiency of events and shooting projects, such as GQ Men of The Year, fashion columns, and celebrity interviews, through meticulous schedule planning, ensuring seamless operations and remarkable outcomes. Show less

Taipei City, Taiwan

- Excelled in a multifaceted role within a lean team, performing responsibilities in sales, inventory management, visual merchandising, and media liaison. Ensured accurate stock monitoring and appealing product presentation, thereby enhancing customer shopping experience.- Stepped into the role of a Client Advisor when necessary, engaging directly with customers to promote products and understand their preferences. This hands-on experience not only cultivated a deeper understanding of… Show more - Excelled in a multifaceted role within a lean team, performing responsibilities in sales, inventory management, visual merchandising, and media liaison. Ensured accurate stock monitoring and appealing product presentation, thereby enhancing customer shopping experience.- Stepped into the role of a Client Advisor when necessary, engaging directly with customers to promote products and understand their preferences. This hands-on experience not only cultivated a deeper understanding of customer expectations, but also honed skills crucial for delivering exceptional customer service.- Leverage strong interpersonal skills to build and sustain relationships as the primary liaison for media and press. Successfully coordinated collaborations with more than 8 fashion magazines and influencers for brand fashion shows, thereby significantly amplifying brand visibility and awareness.- Managed brand operations and administration, boosting internal scheduling, email handling, and stakeholder communication efficiency by 30% through the introduction of Google Workspace, combined with task management and priority sorting. Show less

Master Of Arts - Ma, Fashion Business Management

- Took a combination of theoretical and practical courses that emphasised the importance of brand storytelling and using multiple.

Bachelor'S Degree, Business Administration

Activities and Societies: Event Specialist_ FJU dance club - Studied the foundations of business management, including operations.