Kai I Email & Phone Number

■November,2020~Transferred to the integrated marketing department of Dentsu Digital, engaged in planning and direction of digital strategy, media planning, SNS strategy, contents planning, data infrastructure construction, CRM, etc. from the perspective of integrated marketing.■November,2019~October,2020In charge of a major food company. Responsible for commercial planning of instant noodles, marketing strategy and activation planning for Olympic official sponsor.■August, 2016~October, 2019After 10 years in the communication carrier industry, move on to take part in a global cosmetic company to support the communication marketing for make-up brands and body care products. Took initiative as a leader on brand marketing, communication strategy building, commercial creation, media planning, digital marketing, promotion activations to successfully produce a holistic brand marketing strategy. As a result, achieved the top share in the industry on communication KPI and sales KPI. ■August, 2006~July, 2016Transferred to Account Services Department and worked on a mega communication carrier client for 10years. Played a critical role in strategizing communication planning, commercial designing and production, media planning, digital marketing, etc. Took part in the launch of the first iPhone sales in Japan, organizing launch events, promotional marketing, and sales enhancement projects to drive the brand to the No.1 consumer contracts for 5 consecutive years. Also ranked No.1 on commercial favorability statistics for 7years. Succeeded in the first Roadblock to on-air a 60second commercial at the same time on the 5major broadcasting station in history. ■April, 2004~July, 2006Entered Dentsu Inc. Television Division after graduating Kyoto University. Learned the general operations to Media buying, negotiating commercial broadcasting frames for two years.Spend in Taiwan until elementary school,Daily conversation level Chinese is possible.I consider the following three as my strengths.① Balance and insight② The power to involve people, leadership to create a strong team③ Thorough philosophy of common language, simplification, high-speed PDCA, optimizationAs a result, be evaluated as a total communication producer as a bridge between the client's sales department, marketing and media.

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  統合マーケティング・プロデューサー

  株式会社電通

  Apr 2004 - Present

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  京都大学

  工学部工業化学科