As a Junior Brand Strategist, I specialize in leveraging consumer insights and financial data to drive impactful brand narratives and growth. With a B.S. in Business Administration from Washington and Lee University, my expertise spans market research, consumer behavior analysis, financial modeling, and brand positioning.In my current role as a founding team member, I lead the development of brand and go-to-market strategies, partnering with the CEO and CTO to refine brand identity and enhance market visibility. My previous experience as an Associate Business Analyst involved preparing investor pitch materials, conducting cap table analysis, and supporting funding rounds through financial modeling.I excel at solving complex business challenges, aligning brand strategy with market trends, and collaborating across teams. I’m passionate about building strong, resonant brands that drive long-term growth.