Kai Ling Koh Email and Phone Number

Lead communications & digital marketing work across all 10 brands (Bobbi Brown, Clinique, Estée Lauder, Jo Malone London, La Mer, Lab Series, Le Labo, MAC Cosmetics, Tom Ford, Origins) under the portfolio while building PR capabilities in the local teams

Functions like an in-house PR consultant for the Health & Beauty business Leads external communications function including influencer marketing, media relations, corporate & consumer/trade events and store activationsSupports the regional CEO and local Leadership Team on internal communications and employee engagement effort Editor & community manager of brand's social media platforms, spearheading new channels including TiktokDrives email & content marketing for omni channel marketing efforts Champions Corporate Social Responsibility effort and lead partnerships with NGOs including People’s Association and Foodbank to benefit low income families Point-of-contact for all issue management Most proud of the campaign - Guardian Beauty Around the World. It is a branded campaign that I conceptualised, pitched, and executed, and it is now rolled out in more than 5 markets for 5 consecutive years. This also birthed the first-ever Guardian Health & Beauty Press Day in Singapore in 2017.One of the exciting brand projects, which I was involved in, is the launch of exclusive partnership with Olive Young in Asia, outside of South Korea. I led an amazing cross-functional team to launch the partnership across social media platforms and e-commerce and completed the omni-channel experience for customers with the first consumer and PR event held at Orchard ION.

Specialised in Healthcare, Corporate and Technology clients including KAYAK, Sanofi Pasteur, World Water Council and Virtus Fertility Center among others Established regional and global media relations with the launch of the world's first dengue vaccine Spearheaded the region’s first digital project against dengue including website development and performances

Account Coordinator (2013 - 2014) Account Executive (2015 - 2016)Worked across Healthcare, Consumer and Technology clients, including Abbott, Alipay, Bayer, Boehringer Ingelheim and Virgin Active among othersIntroduced, set up and managed social media platforms of various global brands. Managed crisis and issue communications for clients Influencer event for Bayer was nominated at the Global PR Week 2015 - Healthcare: Ethical Campaign of the Year