Kai Cui Email & Phone Number

Toronto, Ontario, Canada

Developed, polished, translated/transcreated Chinese marketing materials including Google/Facebook/Instagram advertising copies, social media posts, business brochures, radio scripts, etcWorked closely with creative, media and account team to to analyze, digest, and discuss briefs from the client including Bank of Montreal, Royal Ontario Museum, Edward Jones, Cadillac Fairview, Sinai Health Foundation, University Health Network, North York General Hospital, Arbor Memorial, Parkland Corporation, Midea Group, etc and contributed Chinese multicultural insightsBuilt an multicultural gifting online shopping website, develop and update the content, product information and blog on a regular basis. Draft and edit various of marketing asset of this website such as press release, social media posts, email newsletters, digital advertisiment copies.Formed content calendar and created, updated, and managed content for the company's own WeChat and Little Red Book (RED) account, monitored and analyzed its performance with optimization recommendations for continual improvement

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Develop written marketing content based on strong understanding of company profile, services, clients, and markets for Progenics Cord Blood Cryobank, Stem Key Biotech, Lenovo, Jones LaSalle, Country Garden Holdings, GR Porperties, Industrial and Commercial Bank of China, China CITIC Bank, Postal Savings Bank of China, Ping An Insurance, Country Garden Holdings, etc.

Beijing, China

Evolved an inadequate system from a 5-SOP-state into a fully streamlined and effective regulatory quality system with 30 new SOPs, Work Instructions, Audit Reports and other procedure, user training, and user support documents thus providing clear processes and supporting team growth from 12 to 30 employeesProvided internal documentation, training, and project management support to up to 15 functional teams each working on a specific drug approval life cycle stages including: quality assurance, clinical trials, marketing and communication, and legal teams Provided input on 20+ SOPs to other functional teams within the company and external business partners through in-person discussions and virtual meetings to clearly define roles and responsibilities during rapid company growth Initiated and coordinated 4 compliance self-assessments as per contracts with government and pharmaceutical clients in order to demonstrate regulatory compliance Facilitated knowledge exchange and development of company wide learning environment through 20+ meetings and seminars on topics such as new regulatory requirements, industry trends, best practices through case studies

Beijing City, China

Executed complex content marketing campaigns in collaboration with clients such as Accenture, Ernst&Young, Boston Consulting Group, J.P.Morgan, Twitter, LinkedIn, Baidu, Huawei, etc, in order to generate reader engagement and support clients’ interests in China as an emerging and growing market while generating $1 Million USD in annual revenue for FTWorked closely with Business Development Director to support development of collaboration proposals and execute on all signed contract deliverable for up to 5 clients simultaneouslyCollaborated with services, industries, geographies and global counterparts to develop and execute integrated marketing and communications programs via direct email newsletters, social media channels, in-house advertising placements, media partnershipsProvided thought leadership and produced collateral, emails, web content and social media campaigns; applied strong content marketing skills to increase open and click rates by 50% Created, developed and managed content for website, internal portals, and communication channels; researched, coordinated and gathered information necessary to develop presentations, fact sheets and other marketing collateralExecuted 10+ conferences & events, 10+ advertorial publications every year in collaborations with 30+ financial institutions, technology firms, educational institutions and commercial chambers within the foreign business communitiesNominated for Best Digital Integration (B2B) Award at Marketing Events Awards in Singapore for Online/Offline Integrated Marketing Campaign delivered in collaboration with Accenture in response to newly published Research Report on China’s Consumer Market in Digital Era Supported event management logistics incl. invitation development and distribution, registration management, list management/creation, distribution of follow-up reports, day-of execution

Beijing City, China

Reported to Head of Marketing for North China and provided critical communication support to business development in form of press releases, social media posts, and internal communications Provided media relations and managed interactions with 50+ frequent contacts such as journalists and editors of local and international media outlets; hosted quarterly press conferences attended by 40+ reporters; pitching 15+ newspaper and television interviews every year during major marketing campaigns such as research report release, client events and trade forumsWrote content for promotional brochures and slides for property developers and real estate investorsWrote copy for promotional e-newsletter for research reports, marketing clients events, new product/service and quarterly internal communication e-newsletter on notable deals and breakthroughs to all employees. Produced content for social media including WeChat, microblogs, and Facebook, Instagram and Twitter in collaboration with Singapore and Hong Kong officesWon “Best Support Team” award for strong performance in coordinating public relations, content development, press release drafting, social media posts, email newsletters, external and internal announcementsManaged outside suppliers, including PR agency, translators, copywriters, event runners and printing houses

Beijing City, China

Creating an individual marketing strategy for each event, from conferences to workshops, hosted by the Financial Times and FTChinese.com in Mainland China. Actively promoting events across all possible channels including email direct marketing, press release, social media (Weibo & WeChat), trade media and trade organizations to enhance the commercial awareness of the conference arm of the company.Work with the company's intelligience team to launch survey and research to gain better understandings about the events' target audience. Build to maintain positive relationship with external marketing channels including media partners, business schools and business chambers. Liaising with event venues, suppliers, key stakeholders and attendees to guarantee the quality of each events. Pitching speaking opportunities for the company's executives to enhance the reputation and branding of the Financial Times and FTChinese.comManaging, operating and marketing the FTChinese IP related products and the e-commerce platform.

Beijing

Assigned by the company to work closely with their client, Huaxia Bank, at the headquarters as a public relations crisis management officer and monitoring daily news coverages.Report negative news coverages to Huaxia Bank and assist the team to solve the problems including prepare announcements and communicate with media. Assist Huaxia Bank’s public relations manager to evaluate the work performance of their branches and sub-branches across the country. Take part in Huaxia Bank’s public relations and marketing campaigns, training schemes, media relations management and internal communications.Provide press releases for the company’s other clients including ICBC Beijing Branch, China Merchants Securities, Sunshine Insurance Group

Beijing City, China

Interviewed more than 20 financial professionals.Issued more than 70 articles.Launched daily multimedia messaging service.

M.A. Media And Public Relations, Public Relations And Communication

Modules: Media Analysis; Strategies and Management in PR; Globalisation and National Culture; Methodologies: Researching Media, Culture &.

Certificate Of Completion, Digital Marketing Strategies For Canadian Businesses

Statement Of Recognition, Audio Visual Media

Statement Of Recognition, The World Of Persuasion

Financial Innovation & Legal System Program, Banking, Corporate, Finance, And Securities Law

Modules: Rule of law; Bank Regulation; Finance Law; International Investment Law; Corporate Law; Mergers And Acquisitions; Precious Metal.

B.A. Radio & Television Editing & Directing, Media

Activities and Societies: Student Union of Communication University of ChinaModules: TV Program Production; Photography; Literature; Case.