Kai Perlinger Email & Phone Number

Nuremberg, BY, DE

Künzelsau, Baden-Württemberg, DE

Schlüsselfeld, Bayern, DE

- Brand strategy- Brand positioning- Brand redesign- Rebranding implementation

- Brand strategy- Portfolio development- Product design

Ulm, DE

- Rebranding- Brand positioning- Portfolio strategy- Product design

Herzogenaurach, DE

- Guide and drive global brand positioning and marketing strategy- Global campaign development and management- Implement global brand performance monitoring- Develop and establish global branding standards- Manage and direct global sponsoring strategy including corporate sponsoring and activation programs

Herzogenaurach, DE

- Guide and drive the development and implementation of a global CEO initiative to establish a unified holistic and simplified brand architecture with Schaeffler as global master brand supporting the new corporate strategy 2024- Design a comprehensive M&A brand migration strategy in collaboration with external service providers, internal stakeholders, and.

- Overall business development for a new startup within the juvenile and stroller industry including market research, forecasting, pricing, launch strategy, and brand positioning.- Guide the development of a new product portfolio, distribution range, marketing, and sales strategy.- Recruit, onboard and manage European sales team consisting of own sales.

Poznań, Wielkopolskie, PL

Poznań, Wielkopolskie, PL

- Reposition and establish Kiddy as the safest and most desirable family lifestyle brand in the world by defining the brand as the industry reference regarding safety, design, comfort and urban family lifestyle combined with superior quality, service and industry leading technical innovations- Form and establish a lean and effective global marketing team.

Chicago, IL, US

- Core member of the global retail consulting team - Guide clients on how to effectively leverage their emerging digital channels, tactics and tools to engage with their target audience and how to manage the digital transformation within their sales, marketing and communication channels- Internal interface with developer teams

Bayreuth, DE

- Key objective: Make CYBEX the safest and most desirable authentic lifestyle and fashion brand for parents in the world. Position the brand as the industry reference regarding child safety, innovation, functionality and design- Develop an effective organizational structure and build a global marketing team- Design and establish all relevant operational.

Herzogenaurach, DE

- Set up and departmental leadership of a globally operating event retail team to plan, merchandise, execute and establish PUMA’s global event retail presence at major events i.e. 34th America’s Cup, Formula One, Volvo Ocean Race, PGA Golf Tour, Bread & Butter 2011-2012- 34th AMERICA‘S CUP 2013: Plan and manage PUMA’s event marketing and retail presence.

Herzogenaurach, DE

- Develop and implement global retail staff training with focus on brand and selling skills.Execute retail training workshops globally in collaboration with local retail teams in all continents and regions (i.e. Korea, Taiwan, Chile, Japan, Australia, USA, Malaysia).- Co-Founder of PUMA University - a global talent development program for future staff.

Herzogenaurach, DE

- Manage international teams to develop and implement global retail projects and operational standards for more than 400 stores globally- Define and manage global retail KPI as well as budget planning processes, staff hours, stock management and loss prevention standards- Execute business initiatives to impact regional retail functions and optimize.

US

- Develop and monitor brand CI and a consistent visual appearance of Sara Lee’s hosiery and intimate brands i.e. Wonderbra, Playtex, UNNO and other brands in all channels of communication- General management, P&L and operational responsibility for Sara Lee’s owned and operated retail operation in Central Europe - Develop retail staff-, product- and.

Bonn, Germany, DE

- Product and life cycle management for all prepaid calling card products- Coordinate all marketing activities between wholesale distribution, retail operations - Develop and manage business models for retail, wholesale and franchise partnersProject management of promotions, e.g. Limited Formula One Champions Edition

FR

- Personal assistant to CEO and company owner Horst Brandstätter- Administrative and organizational support for strategic business development projects- Oversee and manage refit of PLAYMOBIL FunPark Palm Beach Gardens - Project management of PLAYMOBIL FunPark Orlando including business developing, construction management, recruiting and staffing and P&L.

FR

- Develop interactive PLAYMOBIL CD-ROM Games with licensee UbiSoft- Implement brand philosophy and standards by exploring new media, distribution channels and suppliers- Project management for launch of PLAYMOBIL-website and online shop

FR

- Setup in-house creative services department- Create, implement and manage corporate design standards and apply them to all ATL and BTL marketing and communication materials- Design and prepress production of print materials- Provide on-screen and powerpoint presentations for sales and marketing department- Conceptualize and design event and exhibition.

FR

- Coordination of advertising and POP production for company‘s foreign subsidiaries.- Internal department cycle through all relevant business departments i.e. - IT, HR, Sales, Marketing, Procurement, Planning, Production.

Munich, DE

- Internal training cycle in all tasks of investment goods advertising- Team support with campaign planning, concept development, creative brief and supplier management

- Creation of custom ads for yellow pages and other phone directories- Manual and electronic type setting for pre-press production

DE

- Two years of military service at Technical Air force Academy Klosterlechfeld, Germany.- Squad leader for ground object security services- Develop and design air force academy training materials and courses i.e. Patriot cruise missile and tactical ground defense operations

Education record

Final Secondary-School Examinations, English, Geography, Physics, History