Vaan crafts exceptional digital commerce experiences for celebrities, renowned brands, and online retailers. Nominated Agency of the Year 2nd year in a row and proud that our work has received the prestigious honor of winning the Site of the Day award by the esteemed Awwwards three times.With a focus on e-commerce Vaan's clients range from Fortune 100 e-tail giants to growing mid-tier e-commerce disruptors and ambitious startups. With a focus on strong UX and brand conversion design, Vaan crafts websites that that not only sell but also captivate and delight.In my capacity as a Senior Consultant at Vaan, I am entrusted with the pivotal role of overseeing every facet of client projects. This encompasses a comprehensive range of responsibilities, beginning with initial onboarding and meticulous requirements gathering, defining feature sets, conducting in-depth market analyses, conducting thorough UX assessments, formulating strategic direction, identifying innovative solutions, mapping out the product roadmap, guiding design processes, supervising development phases, orchestrating seamless launches, and subsequently, continuously monitoring and optimizing key performance indicators. These performance metrics include Customer Experience (CX), Conversion Rates (CR), Customer Lifetime Value (CLV), and Net Promoter Score (NPS). This optimization is based on qualitative audits, testing, and quantitative data-driven insights.In essence, my role combines elements of consulting, product management, strategic foresight, a deep understanding of e-commerce business processes, the e-commerce landscape, solutions and innovations, collaborative efforts across various departments, and proficient project management skills.My recent clients represent a diverse array of businesses spanning high-profile celebrity brands to high-volume retailers, including:• Rhode Skin• D'Amelio Footwear• Lake Pajamas• Vetsak• Pink Friday Nails

Lead the optimization, expansion, and globalization of the direct-to-consumer (D2C) e-commerce websites.Successfully managed and facilitated the growth of Amazon Marketplace presence, overseeing its expansion into new markets. Established localized Amazon Stores and A+ Content across various international marketplaces. Carefully vetted the Amazon Launchpad initiatives.Led the conceptualization, execution, and supervision of robust D2C digital marketing strategies and initiatives, encompassing User Experience (UX), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Display Advertising, Shopping Ads, Paid Social campaigns as well as transactional Email Marketing and Affiliate Marketing programs.Carefully vetted and managed a comprehensive range of agencies, including those responsible for Web Development, Paid Search, Paid Social, Amazon Ads, and Affiliate Marketing, ensuring seamless coordination and performance optimization.Effectively established budgets, generated forecasting, and shouldering profit and loss (P&L) responsibility for all e-commerce and e-marketing initiatives.

Devised and successfully implemented high-impact digital marketing strategies on a wide spectrum of online channels including Direct Traffic, Organic Search, Paid Search, Display, Organic Social, Paid Social, Email, Affiliate, and Referral Marketing. These efforts drove an exceptional escalation in e-commerce revenue, propelling it from a five-figure benchmark in the first year to an impressive eight-figure milestone by the fifth year.Developed and managed a digital marketing budget in the mid-seven-figure range, effectively driving growth across paid channels while ensuring a balance between rapid revenue growth and long-term sustainability.Established and oversaw ROI/ROAS objectives for digital marketing efforts, scrutinized essential key performance indicators, and translated findings into actionable insights driving informed marketing strategies.Seized shifting purchase patterns during the COVID-19 pandemic through targeted digital marketing strategies, effectively harnessing the substantial surge in online consumer demand within the e-commerce sector. This strategic approach led to an exceptional upswing in revenue, setting a new benchmark for growth. Effectively orchestrated the seamless transition of e-commerce platforms, moving from Magento 2 Enterprise Cloud to Shopify Plus. This strategic migration led to substantial streamlining of operational workflows, resulting in a remarkable 80% reduction in e-commerce platform expenses and development costs.Implemented strategies and best practices in D2C e-commerce, customer support, customer experience, responsive website design, enhanced website search, and enriched features and functions. These efforts led to a significant enhancement in customer satisfaction (CSAT), customer lifetime value (CLV), e-commerce conversion rates (CR), and average order values (AOV).Through a licensing & distribution deal with European fashion-comfort brand Tamaris, I led the ecommerce launch of Tamaris in the USA

I embarked on an e-commerce design and development initiative, turning the multi-brand informational website into a high-performing e-commerce store.I spearheaded the launch of the initial range of digital marketing initiatives, encompassing paid and organic search, social media marketing, referral marketing, and newsletter and transactional email marketing, setting the stage for rapid expansion.Furthermore, I founded and led the customer support and customer experience team, which included implementing a support ticketing system and providing live phone, email, and chat support.

Directed IT Product and Project Management responsibilities for a tailor-made direct-to-consumer enterprise e-commerce platform, fostering consistent growth and revenue generation.Strategically transitioned the platform into a Software-as-a-Service (SaaS) model, successfully offsetting ongoing maintenance and developmental expenditures through SaaS revenue.Thrived in the roles of Project and Success Manager within the SaaS realm, orchestrating the end-to-end process of design, development, maintenance, and support for 8 prominent enterprise e-commerce clients.Served as a pivotal bridge between departments, skillfully translating business requirements into actionable IT prerequisites, thereby ensuring efficient alignment.Spearheaded collaboration between both US and China-based development teams, routinely providing hands-on project and scrum oversight at the Guangzhou, China office.

Led IT Product and Project Management for a customized direct-to-consumer enterprise e-commerce platform, driving continuous growth and revenue. Strategically shifted the platform to a Software-as-a-Service (SaaS) model, successfully balancing expenses with SaaS earnings.Excelled as Project and Success Manager in the SaaS arena, managing full-cycle processes for design, development, maintenance, and support for 8 major enterprise e-commerce clients.Acted as a crucial liaison, effectively translating business needs into actionable IT requirements, ensuring seamless alignment.Championed collaboration between US and China-based development teams, overseeing projects hands-on at the Guangzhou office.

Established and oversaw the foundation and overall operations of Planet Europe GmbH, the European counterpart of Planet Inc., a US-based high volume footwear retailer. Successfully set up the legal framework, banking relationships, office infrastructure, staffing, warehousing, logistics, and day-to-day operations.Managed the development and customization of a versatile cross-border e-commerce platform, accommodating multiple languages and currencies. Took charge of formulating and executing comprehensive e-commerce operational procedures and protocols.Led the cooperative efforts between development teams based in the US and China, consistently offering direct project involvement and scrum supervision at the Guangzhou office in China.