Today, I am a tenured professor of Management, Accounting, and Controlling at the University of Applied Sciences at Mainz with more than 20 years of experience in teaching, research, and consulting. I am focussing on Corporate Control, Marketing Metrics and Control (Marketingcontrolling), Corporate Effectiveness and Redesign, Agile and Sustainable Management. I am author of several books and papers on management, performance measurement and process reorganization.Prior to joining higher education and consulting, I held several management positions in globally leading industry groups such as Head of Corporate Controlling at Ruhrgas Industries Group (E.ON Group), CFO and EVP at empolis (Bertelsmann Group) and Director of Finance and Seed Activities at BASF Plant Sciences (BASF Group). I did my doctorate research at University of Mainz and Harvard Business School and I am holding a dual degree of Business Administration and Electrical Engineering of the Technical University of Darmstadt.