Kai Zollhöfer Email & Phone Number

Berlin, Deutschland

Berlin, Germany

Kai Zollhoefer Concepts supports companies in dealing with future-relevant lifestyles, target groups and markets using my skills, experience and a vast network to bring brands and people together.Assortment Strategy | Target Group Analysys | Marketing and Communication Strategy | Experience Marketing | Event Planning & Execution | Sales

Berlin, Germany

Brand & Business Development |Creative Strategy | Marketing and Communication Strategy | Experience Marketing | Brand Content Strategy | Project Management | Budget Responsibility - Developed and launched The Ground, a community and culturally-driven three-day event connecting lifestyle & fashion brands with Gen-Z with a focus on fashion, beauty, well-being, music, sports, and digital- Led cross-functional team including Sales, Marketing, Content, PR, Event Production, and Analytics.- Developed The Ground from scratch, incl. value proposition, tone-of-voice, brand image, communication & activation strategy with a holistic view of the lifestyles and interests of the target audience- Brand acquisition (40+ brands, retailers & media partners i.e. TikTok, Karl Kani, Puma, MÄC, MCM, Overkill, Vice) - Managed partners and provided direction on brand activation & communication - Conceptualized events and activations for the target audience connecting to culture- Identified and managed media partnerships in line with brand values and communication goals- Drove in-depth evaluation with brand analytics, communication, and sales teams

Frankfurt, Hesse, Germany

Brand & Business Development | Creative Strategy | Architectural Retail Concept | Marketing & Communication Strategy | Assortment Strategy | Experience Marketing | Retail as a Service | Budget Responsibility- Realigned LSTNR's existing core business idea to define and build the Future of Retail- Developed an experience and community-driven retail concept incl. various lifestyle & fashion categories, and gastronomic services with a strong emphasis on data collection and analysis (RAAS)- Elaborated on the architecture and design concept (with Kemmler Kemmler, Berlin)- Developed and executed a content strategy to support the already existing business

Berlin Area, Germany

Business Development | Brand Strategy | Brand + Partner Acquisitions | Brand Experiences + Activations | Special Products & Collaborations Development- Developed the traditional B2B Bread & Butter tradeshow format to a B2C experiential marketing platform for Gen-Z with a focus on Streetwear and Street Culture.- Brand Acquisition (50+ brands & sponsors i.e. Nike, Adidas, VF Group, Mercedes, - Developed and implemented the internationalization strategy for Bread&&Butter across all Zalando markets (digitally and offline).- Led a cross-functional team (Marketing, Content, PR, Media, Analytics, Tech)

Berlin Area, Germany

Trend Research & Forecasting | Seasonal Buyer Briefings | Brand Collaborations | Project Management | Stakeholder Management - Built & led an in-house trend research and forecasting department- Established seasonal trend reports as buying guidelines and as a base for aligned marketing campaign plan together with Global Brand Marketing- Fostered Zalando's fashion credibility by identifying and managing Zalando's designer collaborations i.e. Marni x Zalando, Karl Lagerfeld x Zalando, Fashion House x NJAL, Vivienne Westwood x B&&B17, Viktor&Rolf RE:CYCLE

Berlin Area, Germany

Assortment Strategy | Team Building | Brand Acquisition | Onsite Experience- Built up the premium fashion, accessory, and footwear department from scratch, establishing Zalando as a Premium e-tailer.- Developed a compelling brand portfolio for Zalando's customers, establishing exciting supplier relations.- Increased market penetration of Zalando in the affordable luxury market.- Fully responsible for the assortment and buying strategy of Zalando Premium.- Managed buying, merchandising, planning, marketing, content creation, and onsite experience of Zalando Premium.- Responsible for an annual GMV above 300 Mio € (both wholesale and marketplace).- Hunting success: Adding over 250 premium and affordable luxury brands amongst them GMV drivers like BOSS, Ralph Lauren, Michael Kors.- Developed the premium category into the most profitable and fastest-growing business unit of Zalando.- Built and recruited a team of experts to enable growth and efficiency (team of 30, 6 direct reports)- Fully responsible for the assortment and buying strategy of Zalando Premium.- Managing buying, merchandising, planning, marketing, content creation, and onsite experience of Zalando Premium.

Düsseldorf, North Rhine-Westphalia, Germany

Buyer for premium menswear for the department stores in Stuttgart and Berlin, Germany

Düsseldorf, North Rhine-Westphalia, Germany

Stuttgart, Baden-Württemberg, Germany

Digital Marketing Certificate

Activities and Societies: Award-winning global digital marketing qualification empowering the next generation of digital changemakers.

Diploma, Economics

Study Abroad, Economics