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Kai Hannwacker Email & Phone Number
Head Of Marketing Communication
at
Migros Fachmarkt AG
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✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Head Of Marketing Communication
Location
Zurich, Switzerland
Company size
Who is Kai Hannwacker? Overview
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Quick answer
Kai Hannwacker is listed as Head Of Marketing Communication at Migros Fachmarkt AG, a with 210 employees, based in Zurich, Switzerland. AeroLeads shows a matched LinkedIn profile for Kai Hannwacker.
Kai Hannwacker previously worked as Head Of Marketing Communication at Migros Do It Garden and Head of Marketing Communication Campaigns at Swiss International Air Lines. Kai Hannwacker holds Vordiplom, Business Administration And Management, General from University Of Bayreuth.
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Email format at Migros Fachmarkt AG
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Migros Fachmarkt AG
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Profile bio
About Kai Hannwacker
More than 20 years leadership experience, thereof 15 years at SWISS, with strong focus and skills in marketing, from strategy development, brand management and experience, creation of integrated communication concepts, advertising and definition of media platforms to the implementation and review of campaigns to increase brand or product awareness as well as sales with effective multi-channel campaigns. Furthermore in digital transformation as well as customer analytics and insights.
Current workplace
Kai Hannwacker's current company
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9 roles
Kai Hannwacker work experience
A career timeline built from the work history available for this profile.
Head Of Marketing Communication
Current• Implemented brand strategy, new positioning and brand design• Developed and implemented campaigns “Spring 2023 and 2024” as well as “XMAS 2023”• Developed AI-based content strategy and started implementation on different marketing platforms• Set up and implemented CRM measures to ensure loyalty, cross-/upsell, activation, etc.
May 2022 - Present
Head Of Marketing Communication Campaigns
- Developed and implemented brand, product and tactical campaigns in SWISS home market and key strategic markets- Developed and implemented sustainability approach “mindful travel” for Lufthansa Group Airlines- Developed and implemented provoking SWISS pilot recruiting campaign- Enhanced further digitalization of advertising campaigns (performance campaigns)
Feb 2019 - Dec 2021
Head Of Customer Data Development Lufthansa Group
- Established a customer insights approach for the hub airlines Lufthansa, SWISS and Austrian Airlines including the development of a KPI dashboard - Implemented GDPR requirements in SWISS customer data platforms- Steered and led Permission project conjointly with Hub Airlines and Miles & More GmbH- Developed and implemented harmonized Net Promotor Score (NPS) and Passenger Satisfaction Tracking across the Hub Airlines
Jul 2016 - Jan 2019
Academic Lecturer (Part-Time)
Online Marketing, Mobile Marketing, Social Media Marketing, SEM, Inbound Marketing, Content Marketing, Community Marketing, E-Commerce
Jan 2013 - Jul 2018
Head Of Marketing Analytics & Steering
- Replaced SWISS customer data warehouse "CCDW" (Core Customer Data Warehouse) with new data warehouse "CUSTIS" (Customer Information System)- Planned and implemented new analysis / reporting system "CUSTIS Cube"- Built up algorithm engine based on PNR (Passenger Name Record) scanner to identify customers- Implemented improved budget planning processes of Marketing division
Apr 2012 - Jun 2016
Head Of Segment Marketing
- Developed and implemented SWISS Newsletter Production System (Content Mgmt.)- Introduced KPI monitoring system to measure success of direct marketing activities- Established business area “Micro Campaign” – data mined customer segmentations to target direct marketing campaigns based on customer behaviors
May 2006 - Mar 2012
Marketing And New Media Consultant
Freelance
- Developed Online Marketing Strategy 2006 for SWISS International Air Lines AG- Managed strategy and implementation of Coca-Cola Global Football digital promotions
Oct 2005 - Apr 2006
Managing Director
Aimaq•Rapp•Stolle Interactive Gmbh
- Developed and maintained brand website Heineken Germany- Developed and implemented major digital projects for Ferrero “Milch-Schnitte” and “nutella”
Aug 2004 - Sep 2005
2 education records
Kai Hannwacker education
Vordiplom, Business Administration And Management, General
Diplom-Kaufmann, Marketing And Trade
FAQ
Frequently asked questions about Kai Hannwacker
Quick answers generated from the profile data available on this page.
What company does Kai Hannwacker work for?
Kai Hannwacker works for Migros Fachmarkt AG.
What is Kai Hannwacker's role at Migros Fachmarkt AG?
Kai Hannwacker is listed as Head Of Marketing Communication at Migros Fachmarkt AG.
Where is Kai Hannwacker based?
Kai Hannwacker is based in Zurich, Switzerland while working with Migros Fachmarkt AG.
What companies has Kai Hannwacker worked for?
Kai Hannwacker has worked for Migros Fachmarkt Ag, Migros Do It Garden, Swiss International Air Lines, Lufthansa Group, and Hwz - Hochschule Für Wirtschaft Zürich.
How can I contact Kai Hannwacker?
You can use AeroLeads to view verified contact signals for Kai Hannwacker at Migros Fachmarkt AG, including work email, phone, and LinkedIn data when available.
What schools did Kai Hannwacker attend?
Kai Hannwacker holds Vordiplom, Business Administration And Management, General from University Of Bayreuth.
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