Kaijsa K. Email & Phone Number

Boston, MA, US

Birmingham, Michigan, US

Executive team member responsible for B2B strategic marketing plan and leading demand and customer acquisition efforts to scale financial services marketing company. Awarded 2022 Digital Marketer of the Year by Wealth Solutions. Launched Company’s first integrated marketing campaign which was named finalist for “Best Digital Marketing Campaign of the Year.

Birmingham, Michigan, US

Hingham, MA, US

Set strategic direction for Company’s corporate B2B marketing efforts and led the creation and execution of B2C marketing services provided to financial advisors and wealth management firm clients. Responsible for strengthening DMI’s market position though differentiated marketing services aimed at financial advisor growth. Spearheaded Company’s rebrand.

Norwell, Massachusetts, US

Executive team member focused on scaling growth of machine learning data security, governance and cloud-based SaaS solutions for a technology start-up. Responsible for building overall brand identity, assets and guidelines from ground up. Developed and launched new corporate website while initiating and executing marketing efforts and public relations.

Quincy, MA, US

Member of leadership team with integral role in scaling growth of digital marketing and SaaS technology services. Plan and manage multi-million annual budget and develop marketing strategies to drive new customer acquisition, retention and revenue growth across direct and partner channels. Mentor a high-performing team of 8 that consistently deliverered.

Quincy, MA, US

Claymont, DE, US

• Directed communication, branding, lead generation, social media, video production, and web content creation for online auction platform. Wrote and edited press releases and by-lined articles and oversaw execution of.
• Launched first content lead gen efforts using ExactTarget and HubSpot
• Managed vendor partnerships in media buying, creative development, and PR.
• Oversaw rebrand efforts and launch of new website in 2009
• Increased company visibility by 300% in media by editorial press coverage, speaking engagements and industry awards.
• Directed corporate social media efforts. Implemented social media management platform, HootSuite, and launched first company blog.

• Managed member communications on behalf of association’s Member Services Group. Responsible for nonprofit email marketing campaigns, media planning and development of collateral to support Member Services.
• Cultivated and maintain media relationships for national and international press
• Contributing editor for Marketing at-Retail Magazine
• Key press contact. Handled press inquiries, execute press releases, secure press interviews and pitch story lines
• Oversaw graphic design and photography work and content for written materials
• Responsible for planning events and Board meetings

Boca Raton, Florida, US

• Managed creation of marketing and sales materials including printed brochures, print ads, catalogs, scripts, and sales presentations. Plan tradeshows and corporate events and secure engagement with press Establish.
• Increased company visibility in media by 400% with editorial press coverage.
• Launched effective program of regular press releases and e-mail blasts to maintain relationships with media contacts. Developed first company media kit.
• Negotiated contracts for national advertising campaigns, special events to promote products and secured sponsorship/public relations opportunities.
• Redesigned product packaging for big-box retailers like Home Depot and Lowes.

Dallas, TX, US

Bachelor Of Science - Bs, Consumer Studies

Master Of Science (Ms), Marketing

Education record