Kaijsa K.

Kaijsa K. Email and Phone Number

Chief Marketing Officer @ Generations Retirement Group
Boston, MA, US
Kaijsa K.'s Location
Greater Boston, United States, United States
Kaijsa K.'s Contact Details

Kaijsa K. personal email

n/a
About Kaijsa K.

Results driven marketing executive with a proven track record in demand generation and developing strategic digital and integrated marketing programs. A history of successfully creating award winning brands and award winning campaigns. Creative mind with a clear vision of the big picture. Take pride in hiring and mentoring the best talent who are equally as driven to push boundaries and not settle for status quo. 25 years in Marketing/PR with a desire to embrace new technologies and understand trends. Industries- Digital Marketing, Financial Services, FinTech, SaaS, Information/Tech Security & Governance

Kaijsa K.'s Current Company Details
Generations Retirement Group

Generations Retirement Group

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Chief Marketing Officer
Boston, MA, US
Kaijsa K. Work Experience Details
  • Generations Retirement Group
    Chief Marketing Officer
    Generations Retirement Group
    Boston, Ma, Us
  • Generations Retirement Group
    Chief Marketing Officer
    Generations Retirement Group Mar 2023 - Present
  • White Glove
    Executive Vice President Marketing
    White Glove Oct 2021 - Sep 2022
    Birmingham, Michigan, Us
    Executive team member responsible for B2B strategic marketing plan and leading demand and customer acquisition efforts to scale financial services marketing company. Awarded 2022 Digital Marketer of the Year by Wealth Solutions. Launched Company’s first integrated marketing campaign which was named finalist for “Best Digital Marketing Campaign of the Year “and “Best Social Media Leadership of the Year” by WealthManagement.com. Restructured tech stack and integrated digital marketing automation into CRM to support both B2B and B2C business operations while reducing overhead by 50%. Built and launched new website and led strategic initiatives across product development, brand awareness, inbound marketing, earned and owned media, and business development.
  • White Glove
    Vice President Marketing
    White Glove May 2021 - Oct 2021
    Birmingham, Michigan, Us
  • Dmi
    Vice President Marketing
    Dmi May 2019 - May 2021
    Hingham, Ma, Us
    Set strategic direction for Company’s corporate B2B marketing efforts and led the creation and execution of B2C marketing services provided to financial advisors and wealth management firm clients. Responsible for strengthening DMI’s market position though differentiated marketing services aimed at financial advisor growth. Spearheaded Company’s rebrand, go-to-market strategy, annual budget, and lead acquisition and retention strategies. Designed and launched a new user-friendly advisor portal in 2019. Launched Virtual Workshop-in-a-Box product to replace business lost during Pandemic in Q1 ‘20. Created strategic partnerships to develop exclusive compliant social media product to reduce advisor costs and remove friction from complex compliance approvals.
  • Congruity360
    Vice President Marketing
    Congruity360 Mar 2017 - Feb 2019
    Norwell, Massachusetts, Us
    Executive team member focused on scaling growth of machine learning data security, governance and cloud-based SaaS solutions for a technology start-up. Responsible for building overall brand identity, assets and guidelines from ground up. Developed and launched new corporate website while initiating and executing marketing efforts and public relations strategies. Built and trained high-performing team to execute lead acquisition efforts while promoting awareness to drive TOF sales for newly launched products. Developed and implemented a corporate communications strategy to assist with M&A communications across direct customer and partner audiences. Introduced KPIs and standardized monthly and quarterly reporting for department.
  • Thrivehive
    Vice President Marketing (Formerly Propel Marketing)
    Thrivehive Sep 2015 - Nov 2016
    Quincy, Ma, Us
    Member of leadership team with integral role in scaling growth of digital marketing and SaaS technology services. Plan and manage multi-million annual budget and develop marketing strategies to drive new customer acquisition, retention and revenue growth across direct and partner channels. Mentor a high-performing team of 8 that consistently deliverered against performance goals. Oversee key marketing functions including campaign management, branding, measurement, social media, creative development and event marketing. Develop multi-channel go-to-market strategies and identify audience segments.
  • Thrivehive
    Marketing Director
    Thrivehive Aug 2012 - Sep 2015
    Quincy, Ma, Us
  • Biddingforgood
    Marketing/Pr Director
    Biddingforgood Jul 2009 - Aug 2012
    Claymont, De, Us
    Directed communication, branding, lead generation, social media, video production, and web content creation for online auction platform. Wrote and edited press releases and by-lined articles and oversaw execution of company events and outreach programs. Acted as spokesperson and actively pitched stories to national and local media. Reported directly to CEO, 2009-2011.•Launched first content lead gen efforts using ExactTarget and HubSpot•Managed vendor partnerships in media buying, creative development, and PR. •Oversaw rebrand efforts and launch of new website in 2009•Increased company visibility by 300% in media by editorial press coverage, speaking engagements and industry awards. •Directed corporate social media efforts. Implemented social media management platform, HootSuite, and launched first company blog.
  • Global Association For Marketing At-Retail
    Communications Manager
    Global Association For Marketing At-Retail Feb 2007 - Feb 2008
    Managed member communications on behalf of association’s Member Services Group. Responsible for nonprofit email marketing campaigns, media planning and development of collateral to support Member Services.•Cultivated and maintain media relationships for national and international press •Contributing editor for Marketing at-Retail Magazine•Key press contact. Handled press inquiries, execute press releases, secure press interviews and pitch story lines•Oversaw graphic design and photography work and content for written materials•Responsible for planning events and Board meetings
  • Decolav
    Communications Manager
    Decolav 2003 - 2005
    Boca Raton, Florida, Us
    Managed creation of marketing and sales materials including printed brochures, print ads, catalogs, scripts, and sales presentations. Plan tradeshows and corporate events and secure engagement with press Establish media contacts and maintained media database. •Increased company visibility in media by 400% with editorial press coverage. •Launched effective program of regular press releases and e-mail blasts to maintain relationships with media contacts. Developed first company media kit.•Negotiated contracts for national advertising campaigns, special events to promote products and secured sponsorship/public relations opportunities.•Redesigned product packaging for big-box retailers like Home Depot and Lowes.
  • Cbre
    Marketing Coordinator
    Cbre Jan 2001 - May 2003
    Dallas, Tx, Us
  • New Horizons Computer Learning Center Of Washington, D.C.
    Training Specialist
    New Horizons Computer Learning Center Of Washington, D.C. Sep 1999 - Dec 2001

Kaijsa K. Skills

Writing Media Buying Consulting Charities Market Books Overseeing Leases Spokesperson Sales Storylines Fortune 500 Videographers Competitive Analysis Digital Marketing Streams Competitive Intelligence Online Advertising Buyers Content Strategy Catalogs Temporary Placement Business Partners Event Management Crisis Management Quarkxpress Corporate Image Management Msn Design Public Relations Marketing Communications Corporate Events Funding Resume Crm Indesign Publications Defense Public Speaking Accounting Salesforce.com Digital Strategy Listings Press Releases Photoshop Ash Entry Volunteering Training Seminars Learning Centers Brochures Corporate Communications Layout Photography Professional Instruction Sage Act Fundraising Reports Media Planning Cultivate Branding Inventory Strategies Mclean Productions Press Coverage Budgeting Corporations Blog Development Nonprofits Editing Microsoft Publisher Community Outreach Press News Scripting Conferences Trade Publications Natural Health Trains And Add Rails American Articles Corporate Social Responsibility Commercial Real Estate Copywriting Photographers Board Of Directors Analysis Campaigns Written Print Company Brochures Tactics On Camera Interviews Direct Marketing Social Media Online Lead Generation Promotional Online Marketing Coordination Retail Graphic Design Corporate Blogging Evaluations Media Relations Event Planning Applications Business Expansion Client Services Communication Schedules Negotiation Advertising Sales Advertising Community Health Lead Generation Blog Management Editorial New Media Comparative Private Brands Government Agencies Interactive Advertising Visibility Marketing Local Media Business Intelligence Project Planning Non Profits Contractual Agreements Sales Presentations Pitch Dod Presentations Media Pricing Consumer Behavior Storytelling Event Marketing Responsibility Internal Audit Coordinating Events Distribution International Nuclear Justice Magazines Marketing Materials Trade Shows Graphics Non Profit Marketing Blogging Digital Media Editorial Strategy Plot Coordinate Guidelines Special Events Materials Marketplace Integrated Marketing Video Social Networking Sites Facebook Microsoft Word Needs Assessment Mass Market Proposal Writing Pitching Stories Media Spokesperson Collateral Announcements Social Media Marketing Email Marketing Budgets Fact Sheets Trading Television Strategic Alliances Meetings Marketing Strategy Directing Consumer Member Services Sponsorship Databases

Kaijsa K. Education Details

  • Syracuse University
    Syracuse University
    Consumer Studies
  • Southern New Hampshire University
    Southern New Hampshire University
    Marketing
  • Silver Lake Regional High School
    Silver Lake Regional High School

Frequently Asked Questions about Kaijsa K.

What company does Kaijsa K. work for?

Kaijsa K. works for Generations Retirement Group

What is Kaijsa K.'s role at the current company?

Kaijsa K.'s current role is Chief Marketing Officer.

What is Kaijsa K.'s email address?

Kaijsa K.'s email address is ka****@****ops.com

What is Kaijsa K.'s direct phone number?

Kaijsa K.'s direct phone number is +161724*****

What schools did Kaijsa K. attend?

Kaijsa K. attended Syracuse University, Southern New Hampshire University, Silver Lake Regional High School.

What are some of Kaijsa K.'s interests?

Kaijsa K. has interest in Work, My Kids, Skiing, Candy.

What skills is Kaijsa K. known for?

Kaijsa K. has skills like Writing, Media Buying, Consulting, Charities, Market, Books, Overseeing, Leases, Spokesperson, Sales, Storylines, Fortune 500.

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