Kai Kurihara, Ba (Hons), Msc. Email & Phone Number

Manchester, Gb

Manchester, England, United Kingdom

Manchester, United Kingdom

Manchester, United Kingdom

Planning and development of the global digital presence for the JD Sports group and looking after non-UK sales for the JD Sports brands online.Initialisation of the project which aimed at creating fully functional e-commerce websites in France, Spain, Netherlands and Ireland.• Sales Projections• Digital Marketing Strategy Creation• Website Translation Process using MemoQ• SEM Planning• Recruitment of relevant online copywriters• Liaison with Merchandising, IT and Project Management• Creation of social media profiles and strategies on Facebook and TwitterOther responsibilities included the non-UK online market:• Increased the shipping country list from 63 to 193 countries• With the support of the PPC team, lead the strategy for Australia, USA, Canada, France, Spain and the Netherlands.

Digital Marketing activities for 28 Brother corporate websites in Europe.Responsibilities encompasses Strategy, SEO, Analytics, Campaign and Content Development and Integration liaising with the EU countries and the Global HQ in Japan:• Managed the implementation of Brother 141%, a pan-European campaign of A3 printers for online channels, in line with Communication Strategy. Responsibilities included creating content for the 26 European websites, development of the analytics tagging, measurement conventions and monitoring.• Set up a pan-European social media monitoring solution and supported the creation of an internal social media policy.• Ensured company compliance with the EU e-Privacy law (cookie law) and recommended measures catering for all EU countries.• Constant development of online content to be in line with the latest digital marketing best practices and trends.• Wireframe creation and user journey optimisation on the new e-commerce website.• Active participation in key meetings by recommending best online practices.• Managed, trained and supported the development of new department members.• Through assignments produced for the part-time Masters in Digital Marketing Communications, provided recommendations of ROI calculation methodologies and campaign attribution models.

• Organised and led SEO training for all European Offices, following International SEO training from E-consultancy.• Managed a pan-European CMS upgrade, supporting the country offices by providing face to face training and webinars, and liaising with solution provider.• Development of a new strategy for the Brother CreativeCenter, (an online application for designing greeting cards, business templates etc.) liaising directly with the Japanese headquarters.• Presentation of European digital marketing activities at Brother Global Marketing Meeting which occurred every quarter in offices worldwide.

• Worked with regional offices (Americas, Asia Pacific and Global HQ) on the creation and development of the Brother CreativeCenter. Definition of technical infrastructure requirements and strategy. Roll out to all EU countries’ websites.• Creation of the digital marketing intranet page to disseminate the status of various projects and advise other European offices of current market standards.• Creation of 3D product presentation Flash animations for all printer hardware line up for global usage in conjunction with a French agency.• Development of various sales tools for European Brother Websites in conjunction with the system implementer, such as the pan-European where to buy module.• Creation of websites dedicated to inkjet and laser printer launches.

• Supported the development of a new dedicated Digital Marketing department within Brother International Europe Ltd. by supporting the Senior Sales & Marketing Manager.• Adapted the colour laser launch strategy to online channels by producing a dedicated microsite.• Enhanced the online presence of the Brother printer supplies by developing an educational page on their benefits.

Paris Area, France

• Liaised with the Japanese headquarters, European branches in 25 countries and suppliers to coordinate Clarion’s marketing strategy.• Carried out planning, budgeting and produced graphic designs for POP/POS, catalogues, websites and exhibition booths.• Content management of Clarion European websites.• Successfully led the organisation and management of the Clarion stand at the “Salon International de l’Automobile” (Paris Motor Show) in 2002, 2004, 2006: budgeting, planning the design of the stand and management of a team of 15people.• In conjunction with Clarion Europa GmbH. Sektion Deutschland, organised and managed the Clarion stand at the “Internationale Funkausstellung Berlin”.• Handled the sponsoring of the Peugeot Sport team in the World Rally Championship between 2002 and 2005.

Msc, Digital Marketing Communications

Activities and Societies: Member of the Digeterati Student Society, organising digital marketing seminars for students and practitioners.

Ba (Hons), Business Administration