Kaila Garrison Email & Phone Number

Pleasanton, California, US

• Matrixed operational leader and key partner for sales, finance, product, enablement, marketing, customer success and IT on any cross-functional initiative, including acquisition integration, product launches or EoLs.
• Leads pricing operations which includes a tight and trusted partnership across product, sales, deal desk, legal, and finance to ensure pricing strategy is executed across systems and teams. Deep understanding of.
• Developed and leads Medallia’s first and only initiative to resolve challenges with extracting and publishing client whitespace and product utilization metrics by integrating Salesforce.com, NetSuite, and Medallia.
• Responsible for the procurement, ongoing support and enhancement, user provisioning, and budget for all Sales tools. Oversees and manages Sales Support ServiceNow workgroup for any sales requests.
• Implemented, in partnership with IT Leadership, and continues to lead a project prioritization and a SFDC Quarterly planning process. Includes stakeholders from across the business to ensure timely implementation of.

Pleasanton, California, US

• Led product launches and go-to-market initiatives across a litany of native built features, acquisition products, and partner offerings. Worked-cross functionally with executives and leaders to develop project plans.
• Developed and championed Medallia Experience Cloud’s current pricing methodology, Experience Data Records, driven by both customer and top-tier analyst feedback requiring a more transparent and scalable pricing.
• Supported migration of legacy contracts to Experience Data Record pricing by offering deal structuring guidance to sales directors on and induvial basis as well as through Pricing Guides and calculators.
• Led the solution-design and go-to-market execution of Medallia Quickstarts, a solution built as an immediate response to COVID-19 for customers with resource and budget constraints to launch CX and EX Feedback programs.
• Responsible for pricing strategy, pricing operations, and financial impact of products in market.

Chicago, Illinois, US

• Lead Cision’s global go-to-market efforts. Worked cross-functionally with executives of product management, product marketing, legal, sales, and company leadership to develop project plans, delivery timelines, and.
• Built and lead Cision’s Pricing & Packaging Committee. Developed process for analyzing and executing pricing decisions for new product launches, newly acquired companies, or market growth.
• Developed detailed analysis of both internal data and external market data to help inform go-to-market strategy. Includes building and maintaining relationships with top analysts and Forrester, Gartner, and IDC.
• Developed and operationalized best practices and new processes for internal marketing team collaboration. Deployed global project management tool across nine countries and four languages.
• Launched Cision’s Innovation Lab in partnership with CEO and Chief Data Officer as well as Cision’s industry-first technology, Cision Impact – a PR measurement technology.
• Partnered with finance team on marketing budget management, ROI measurement, and investment strategies across nine regionally-dispersed budgets.

Austin, Texas, US

• Led go-to-market strategy, messaging, and positioning for Business-to-Consumer marketing products. Managed and lead team of product marketers responsible for cross-portfolio packaging, including Oracle Responsys.
• Lead a cross-functional group of Product Management, Corporate Marketing, and Customer Success Leadership for major analyst report submissions includes: Gartner Magic Quadrants and Forrester Waves
• Awarded Mark of Excellence Award for Marketing Influence across the Marketing Organization.
• Directed the development and implementation of the B2C Persona Initiative, a cross-functional strategy for targeting core buyer persona across the entire marketing function. Included targeted demand generation.
• Led the development and deployment, alongside Sales Leadership, of sales enablement tools influenced by CEB’s Challenger Selling Methodology, including: sales presentations, product demonstrations, solution overview.
• Launched a number of new products into market for the Oracle Marketing Cloud, collaborating with AR/PR, Corporate Marketing and Demand Gen to drive both brand awareness and lead generation.

Austin, Texas, US

Led product marketing for Oracle Content Marketing. Quickly built strategic relationships with Sales and Product Management Leadership. Overhauled entire go-to-market strategy, messaging & positioning for the product after its acquisition into the Oracle Marketing portfolio.

Austin, Texas, US

• Appointed to lead the entire marketing function through a major brand and product pivot. Re-launched Compendium as a Content Marketing Platform to the market. Assumed all responsibilities for Inbound and Outbound.
• Developed new go-to-market strategy for the rebrand of Compendium. Worked alongside newly appointed marketing agency, McMURRY/TMG on content creation and delivery plan.
• Led the change management in migrating marketing automation platforms from Marketo to Eloqua. Certified Eloqua Master. Increased funnel velocity over 50%.
• Re-branded and launched a new website, increasing web traffic by 35% and web conversions by 55%.