Kaila Garrison Email & Phone Number

Pleasanton, California, Us

Matrixed operational leader and key partner for sales, finance, product, enablement, marketing, customer success and IT on any cross-functional initiative, including acquisition integration, product launches or EoLs, new go-to-market initiatives, and implementation of business process, policy, or go-to-market system.Selected Highlights: • Leads pricing operations which includes a tight and trusted partnership across product, sales, deal desk, legal, and finance to ensure pricing strategy is executed across systems and teams. Deep understanding of current product offerings, deal structuring, legal requirements, and revenue recognition/ASC 606 Rules. • Developed and leads Medallia’s first and only initiative to resolve challenges with extracting and publishing client whitespace and product utilization metrics by integrating Salesforce.com, NetSuite, and Medallia Experience Cloud. • Responsible for the procurement, ongoing support and enhancement, user provisioning, and budget for all Sales tools. Oversees and manages Sales Support ServiceNow workgroup for any sales requests. • Implemented, in partnership with IT Leadership, and continues to lead a project prioritization and a SFDC Quarterly planning process. Includes stakeholders from across the business to ensure timely implementation of their projects with alignment on IT and Business resources.

Pleasanton, California, Us

Led product launches and go-to-market initiatives across a litany of native built features, acquisition products, and partner offerings. Worked-cross functionally with executives and leaders to develop project plans, delivery timelines, and execution of strategic go-to-market initiatives. Drove post-M&A integration actives to bring new products and services to market.Selected Highlights: • Developed and championed Medallia Experience Cloud’s current pricing methodology, Experience Data Records, driven by both customer and top-tier analyst feedback requiring a more transparent and scalable pricing methodology, coupled with extensive internal research, data mining and sales team metrics. • Supported migration of legacy contracts to Experience Data Record pricing by offering deal structuring guidance to sales directors on and induvial basis as well as through Pricing Guides and calculators.• Led the solution-design and go-to-market execution of Medallia Quickstarts, a solution built as an immediate response to COVID-19 for customers with resource and budget constraints to launch CX and EX Feedback programs during a critical time for immediate feedback.• Responsible for pricing strategy, pricing operations, and financial impact of products in market.

Chicago, Illinois, Us

Lead Cision’s global go-to-market efforts. Worked cross-functionally with executives of product management, product marketing, legal, sales, and company leadership to develop project plans, delivery timelines, and execution of strategic go-to-market activities. Responsible for global product and services pricing and packaging efforts. Drove post-M&A activities to bring new products and services to market both internally and externally. Selected Highlights: • Built and lead Cision’s Pricing & Packaging Committee. Developed process for analyzing and executing pricing decisions for new product launches, newly acquired companies, or market growth.• Developed detailed analysis of both internal data and external market data to help inform go-to-market strategy. Includes building and maintaining relationships with top analysts and Forrester, Gartner, and IDC.• Developed and operationalized best practices and new processes for internal marketing team collaboration. Deployed global project management tool across nine countries and four languages. • Launched Cision’s Innovation Lab in partnership with CEO and Chief Data Officer as well as Cision’s industry-first technology, Cision Impact – a PR measurement technology.• Partnered with finance team on marketing budget management, ROI measurement, and investment strategies across nine regionally-dispersed budgets.

Austin, Texas, Us

Led go-to-market strategy, messaging, and positioning for Business-to-Consumer marketing products. Managed and lead team of product marketers responsible for cross-portfolio packaging, including Oracle Responsys, Oracle Maxymiser, Oracle Commerce, and Oracle Mobile Marketing Solutions. Additionally, served as head of operations for broader Product Marketing Team, defining project workflows, leading team meetings, developing infrastructure for product marketing asset library and sales portal. In addition, managed contracts and relationships with freelancers, and team budget.Selected Highlights: • Lead a cross-functional group of Product Management, Corporate Marketing, and Customer Success Leadership for major analyst report submissions includes: Gartner Magic Quadrants and Forrester Waves• Awarded Mark of Excellence Award for Marketing Influence across the Marketing Organization. • Directed the development and implementation of the B2C Persona Initiative, a cross-functional strategy for targeting core buyer persona across the entire marketing function. Included targeted demand generation campaigns, media and analyst engagement, content creation, and sales enablement.• Led the development and deployment, alongside Sales Leadership, of sales enablement tools influenced by CEB’s Challenger Selling Methodology, including: sales presentations, product demonstrations, solution overview, and scripts. Included Global Sales Enablement Tour to Amsterdam, Hong Kong, and Japan. • Launched a number of new products into market for the Oracle Marketing Cloud, collaborating with AR/PR, Corporate Marketing and Demand Gen to drive both brand awareness and lead generation. • Spearheaded the strategic alignment of the Product Marketing and Product Management organizations across five different product lines with a 3-day offsite and continuous cross-functional projects.

Austin, Texas, Us

Led product marketing for Oracle Content Marketing. Quickly built strategic relationships with Sales and Product Management Leadership. Overhauled entire go-to-market strategy, messaging & positioning for the product after its acquisition into the Oracle Marketing portfolio.

Austin, Texas, Us

Appointed to lead the entire marketing function through a major brand and product pivot. Re-launched Compendium as a Content Marketing Platform to the market. Assumed all responsibilities for Inbound and Outbound Marketing, Demand Generation/Marketing Operations, Event Management, Content and Social Marketing. Led a team of three direct reports as well as two design freelancers and marketing agency. Selected Highlights: • Developed new go-to-market strategy for the rebrand of Compendium. Worked alongside newly appointed marketing agency, McMURRY/TMG on content creation and delivery plan.• Led the change management in migrating marketing automation platforms from Marketo to Eloqua. Certified Eloqua Master. Increased funnel velocity over 50%. • Re-branded and launched a new website, increasing web traffic by 35% and web conversions by 55%.