In my role as Marketing Manager, I am responsible for all aspects of the brand including marketing strategy, KPIs and brand development. Reporting directly to the CEO, my responsibilities include executing growth strategies, managing our ecommerce websites, social media, PR, events, communications, email marketing and working closely with Finance and Supply Chain teams to ensure smooth running of all aspects of the business.

- Set up and installed Google Analytics and stats tracking for all web properties- Created custom website content for all councils within CIPH, including the Canadian Hydronics Council, Industrial Pipe, Valve and Fittings Council and the Plumbing Industry Advisory Council- Developed KPIs for launch of new website- Created and formatted website content for the Canadian Water Quality Association- Developed custom email templates using HTML and CSS for marketing and member communications- Developed and implemented communications strategy to increase member engagement- CMS and database management using Your Membership platform- Implemented Project Management tools and new procedures- Writing and editing pieces for national PR campaigns- Scheduling and maintaining e-blasts and all member communications- Crafting and creating engaging website content for launch of new site- Creating visual content for website, and email communications- Developing and styling web content using HTML and CSS- Responsible for creating benchmarking and opinion surveys- Creating a standard and consistent communications "voice" and look- Formatting and Editing Webinar and training content- Mapped and migrated a custom database system to new Your Membership platform- Worked with and advised Program Manager to develop communication templates for CWQA- A/B Testings emails- Responsible for moving board documentation to an online format- Developed new dues renewal process, moving to an online format- Created content, formatted and developed quarterly member newsletter- Created and implemented social media strategy

As Marketing Coordinator at yconic, I crafted engaging marketing copy for social media, emails, and online campaigns for top tier brands such as Scotiabank, RBC, Microsoft, H&R Block, Tim Hortons, and Capital One.-Increased social media (Twitter and Facebook) impressions and engagement by more than 10% on partner branded microsites-Developed a new reporting system to better track key performance indicators and suggested areas of improvement based on campaign results-Maintained and scheduled campaign emails for multiple clients and departments-Created all content for US launch of yconic.com-Wrote content, calls to action, error messages, and user support messaging based on wire-frames and mock-ups-Responsible for engaging directly with partner brands to develop their voice with students-Created engaging and relevant copy for customized digital marketing campaigns-Wrote and scheduled unique and engaging social media content in order to increase reach-Created monthly email newsletters, including balancing multiple brand voices and topics-Managed and maintained a digital communications calendar with multiple stakeholders-Responsible for all key metrics presented to partner brands-Analyzed digital campaign efforts and made recommendations based on trends and key performance indicators-Worked closely with a development team to build and optimize campaign websites-Performed quality assurance testing and user acceptance testing on new micro-sites and email communications-Utilized custom CMS to format and enter website content-Managed the customer experience for contests including; selecting winners, contacting winners, and managing client data.

Managed a team of 8 talented customer service experts. Reporting to the Director of Digital Business, I was responsible for scheduling, payroll, communications, and reaching sales targets. This role functioned within the Marketing Department.-Increased departmental productivity from 50% to 90%-Created a new sales campaigns to ensure monthly sales targets were met or exceeded -Managed e-commerce and commercial communications including accounts, set up, and liaising with merchants-Developed a retention program to increase departmental earnings-Created copy and coding of commercial communications to be sent to member base-Developed and created new procedural documents for department protocols and policies-Worked as a team to developed and implement marketing campaigns and promotions to meet monthly sales targets-Provided monthly reports and presentations to stakeholders on KPIs-Created and analyzed customer satisfaction surveys to measure department success-Worked closely with Development and Quality Assurance teams as product stakeholder to ensure customer concerns were addressed-Staff administration including; payroll, scheduling, performance evaluation, hiring, etc.-Assisted the finance department with audits and fiscal reporting-Maintained, organized and edited user submitted online content-Maintained daily call logs of all customer service agents-Ensured staffing levels met contact centre volume needs-Acted as primary contact for merchant affiliates