Kaila Yates

Kaila Yates Email and Phone Number

CMO | B2B Technology & Financial Services | Board Advisor | NED | Co-host, Financial Marketing Insights podcast @ Thomas Telford Ltd
Kaila Yates's Location
London Area, United Kingdom, United Kingdom, United Kingdom
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About Kaila Yates

Board-level B2B Tech Chief Marketing Officer, specialising in global Technology and Financial Services sectors. Available: March 2025International experience includes entering new markets, delivering growth and positive brand reputations for IBM, SAP, BT, BMC Software, NYSE Euronext, ABN AMRO, RELX, Zellis, MindGym and many more.A natural problem solver, highly commercial, curious, persuasive and pragmatic. I am perceptive, creative, resilient, data and results driven, and my super skill is ability to quickly assess a situation and determine a path forward. I am Chair of a charitable social enterprise focused on enabling high-quality local arts and crafts while delivering accessible skills development and creating powerful and diverse “making communities”. I am also Chair of my local allotment association where we focus on reconnecting our local schools with sustainable growing practices, bees and wildlife. From Sep '24 I join the Independent Monitoring Board (IMB) of HMP Belmarsh. The role of the IMB is to report on whether the individuals held there are being treated fairly and humanely and whether prisoners are being given the support they need to turn their lives around.I mentor and advocate for social mobility and creating space for women in leadership to thrive. Skills: Marketing Transformation | Commercial Metrics | Account Based Marketing | Organisation Design | Change Management | Growing Brands & Revenue | New markets & International Growth | Leadership | Mentoring | Sponsorships | Events | Experiential | Strategy & Execution

Kaila Yates's Current Company Details
Thomas Telford Ltd

Thomas Telford Ltd

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CMO | B2B Technology & Financial Services | Board Advisor | NED | Co-host, Financial Marketing Insights podcast
Kaila Yates Work Experience Details
  • Thomas Telford Ltd
    Non Executive Director
    Thomas Telford Ltd Nov 2024 - Present
    Gb
    Thomas Telford is the commercial arm of the Institution of Civil Engineers (ICE), creating specialist products and services for the civil engineering and construction markets. These include:- bestselling NEC® suite of contracts and guides, - recruitment service with the ICE Recruit job board, - technical training and accreditation for ICE members and the wider construction sector and - One Great George St events venue.Time commitment: 3-4 days per annum
  • Zellis
    Interim Chief Marketing Officer
    Zellis Sep 2024 - Present
    Bristol, England, Gb
    Interim CMO. Assignment end Jan 2025.
  • Two Jacks Communications
    Cmo / Marketing Advisor / Ned
    Two Jacks Communications Apr 2014 - Present
    London, Gb
    Board-level Chief Marketing Officer / Marketing Consultant / NED / Co-host, Financial Marketing Insights Podcast. Available for interim, fractional and perm roles Feb 2025.Specialising in marketing transformation and turnaround projects focusing on creating digitally enabled growth for global technology brands. SCALEUP CAPITAL (Technology focused PE firm): Short-term Board advisory project assessing a high-growth, app-based mentoring services business. Recommendations for outbound, sales alignment, measurements and expansion programs agreed by Board. ANALYSYS MASON: Marketing Transformation Advisory project for global professional services and research firm specialising in the Technology, Media and Telecommunications (TMT) industries. MINDGYM: Interim CMO for behavioural science-led learning and development professional services (live and digital). ZELLIS: Interim CMO for Bain Capital (PE) backed HCM (Human Capital Management) business covering SaaS HR, Payroll, Benefits and Managed Services. SOPRA STERIA: Interim CMO for French based, listed digital transformation, Tech consulting, HR, Banking software, managed services and BPO business. RELX / ACCUITY: Interim CMO & Marketing Advisor across the global portfolio of information-based analytics and decision tools in four key market segments: Risk; Scientific, Technical & Medical; Legal; and Exhibitions incl, Accuity (Global Payments, Risk & Compliance data and technology). CALASTONE: Interim CMO for global Funds network.Establishing marketing function, priorities and organisation.PROBONO: Judge/Mentor/Coach for several Fintech accelators incl. SWIFT Innotribe, Accenture incubator and Plexalglass Female led business venture stage businesses. VOLUNTARY: * Chair, The Exchange, Erith. The Exchange is a Charitable Community Benefit Society, The Exchange is a community-owned organization, delivering arts, crafts and community focused projects. * Independent Monitoring Board, HMP Belmarsh
  • The Ricciardi Group
    Fractional Cmo & Marketing Strategy Consultant
    The Ricciardi Group Feb 2020 - Feb 2024
    New York, New York, Us
    EMEA strategy and account management, supporting global projects and client relationships.
  • Mindgym
    Chief Marketing Officer (Interim)
    Mindgym Jul 2021 - Jun 2022
    London, London, Gb
    Global CMO including product and content design responsibility. Delivered a truly data-driven marketing team, processes and reporting. Member of MindGym Executive Team.
  • Nyse Euronext
    Global Marketing & Brand Cmo Row
    Nyse Euronext Jan 2009 - Nov 2013
    New York, Ny, Us
    Several Marketing leadership positions within the NYSE Euronext Group, including CMO of the highly-successful global commercial technology business. As CMO, NYSE Technologies, I led the highly successful launch of the business in 2009. I also took on responsibility for all non-US products and business lines which covered the entirety of the NYSE Euronext portfolio - Equities, Derivatives, global Indices and European Listings. I also worked with 3 other colleagues on the global brand refresh for NYSE Euronext just prior to its acquisition. The brand continues to be used by Euronext. In 2011 I took on the additional responsibilities of CMO RoW (primarily EMEA & AP regions) for the Trading - Equities, Derivatives - Indices & International Listing's business lines. Accountable for revenue, retention, business development, and strategic growth objectives. I built Asia Pacific marketing strategy and brand in region from no presence to positive recall and engagement with clients, key stakeholders, and policymakers.
  • Atos Euronext Managed Services (Aems)
    Chief Marketing Officer (Svp)
    Atos Euronext Managed Services (Aems) Sep 2007 - Dec 2008
    I managed the integration of AEMS into NYSE Euronext which became the foundation of a new technology subsidiary - NYSE Technologies. AEMS was a global technology business supporting the exchange, capital markets, clearing and settlement segments. Established as a JV between Atos and Euronext, I joined the business just as NYSE announced its intention to integrate the technology business back into the newly merged NYSE Euronext. My role involved significant negotiation and communications with EU works councils and unions and media, board briefings and consultation with customers to maintain and manage revenue during the transition of theJV
  • Kick: Marketing & Communications
    Managing Director
    Kick: Marketing & Communications Jan 2006 - Oct 2006
    Self-employed. Providing expert advice and support on a retainer or project basis to clients seeking brand or perception development in Asia Pacific region. As an outsourced marketing department I could offer agility and scalable creative support to build brands and revenue through specific channels, campaigns or events.
  • Bmc Software
    Director, Marketing & Communications, Emea
    Bmc Software May 2003 - Dec 2005
    Houston, Texas, Us
    Created the first regional field and corporate marketing structure for the EMEA region. Scope encompassed marketing communications strategy and implementation including telemarketing. Member of European Management Team accountable for product marketing, corporate strategy, public relations, brand, advertising, partner and channel support, internal communications, analyst relations, customer acquisition and retention. Worldwide responsibility for Formula One sponsorship.
  • Abn Amro
    Vp, Head Of Marketing, America'S
    Abn Amro Mar 2002 - Mar 2003
    Amsterdam, Nl
    Marketing lead for America's markets supporting Wholesale Banking & Corporate Cash business line growth and retention goals, targeting corporate cash management, public sector and financial institution clients.
  • Bt Strategic Markets
    Head Of External Communications
    Bt Strategic Markets 1999 - 2002
    London, Gb
    I covered all markets outside N. America and Europe, i.e. Rest of World. Managed a global team covering all core marketing functions including telemarketing. Member of global BT Marketing Board representing the largest product and brand markets. Worked closely with Corporate Marketing team to provide regional, local insights, assist with the roll-out of global (B2B) advertising and sponsorship programs e.g. BT Global Challenge. Jointly accountable for product propositions and the development of products via Concert business line (this JV was the first multi-service global end-to-end telecommunications provider).
  • Kick Marketing
    Self-Employed
    Kick Marketing 1998 - Oct 1998
    Consultant marketing and brand expert advising JV (between IBM and BC Tel) on positioning to support growth goals domestically and specifically in Asia Pacific regions.
  • Sap
    Regional Marketing Director, Asia Pacific
    Sap 1995 - 1998
    Walldorf, Bw, De
    Marketing and communications lead Asia Pacific region, delivered several highly successful initiatives including management of two SAPPHIRE Asia events (2000+pax).
  • Goodman Graham
    Marketing Manager
    Goodman Graham 1993 - 1994
    Sydney, Nsw, Au
    Search and selection / headhunter - acquired after brand refresh.
  • Ibm (Emea)
    Marketing Programs
    Ibm (Emea) 1988 - 1993
    Armonk, New York, Ny, Us
    EMEA marketing and communications lead for IBM's Retail & Distribution and Banking & Finance industries.

Kaila Yates Skills

Product Marketing Marketing Strategy Marketing B2b Strategy Management Brand Management Financial Markets Internal Communications Leadership Public Relations Business Development Capital Markets Global Marketing Corporate Branding Change Management Social Media Marketing Digital Strategy Program Management Executive Coaching Brand Development International Marketing Business Solutions Development Innovation Multi Cultural Team Management Team Leadership Message Development And Localisation Solutions Marketing Financial Services Advertising Management Brand Developement Regional Development Acquisition Integration People Development Distributed Team Management Powerful Communicator Build Strong Teams High Technology Sales Sponsorship Activation Data Analysis Software Industry Transactional Banking Banking Software Financial Services Marketing Digital Marketing Online Marketing Business Strategy Business To Business Business To Business Advertising Customer Relationship Management

Frequently Asked Questions about Kaila Yates

What company does Kaila Yates work for?

Kaila Yates works for Thomas Telford Ltd

What is Kaila Yates's role at the current company?

Kaila Yates's current role is CMO | B2B Technology & Financial Services | Board Advisor | NED | Co-host, Financial Marketing Insights podcast.

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Kaila Yates has skills like Product Marketing, Marketing Strategy, Marketing, B2b, Strategy, Management, Brand Management, Financial Markets, Internal Communications, Leadership, Public Relations, Business Development.

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