Kaile Liu Email & Phone Number

Sydney, New South Wales, Australia

• Coordinate and create communications using different channels including newsletters, email, social media, and web.• Build a thorough understanding of target audiences and help drive the marketing strategy to support growth• Create detailed communication plans and strategies that fosters customer relationships and improves the overall customer experience• Plan & establish business development initiatives to grow enrolment numbers and meet business targets• Identify new business opportunities, manage appointments, enquiries and ensure good conversion rates in accordance with business strategies

Sydney, New South Wales, Australia

• Manage the execution of campaigns, events, and general marketing activities across all channels.• Create unique, engaging written content (text and design) to be used across social media pages, community groups and website.

Sydney, New South Wales, Australia

• Managing the company's website and social media accounts and improving brand-awareness through all means of digital marketing• Participating in planning and implementing marketing campaigns

Sydney, New South Wales, Australia

• Coordinate with PR and marketing teams to identify and hire content creator for paid collaborations• Tracked, analyzed and reported weekly analytics and KPIs to management using Google Analytics and Microsoft Excel

Sydney, New South Wales, Australia

• Pitched, developed, and produced short video contents on bilibili and Red, resulting in 200% increase in follower growth• Directed commercial videos for start-up companies

Sydney, New South Wales, Australia

• Grow Sydney FC’s ins account to 1k followers maintaining 10% engagement rate in 3 monthsins: @sydneyfootballclub

Sydney, New South Wales, Australia

• Assist independent documentary director to search for funding• Created social media account strategies (ins: @documentaryaustralia)

Chengdu, Sichuan, China

• Assist documentary production• Assist with social media calendar, brainstorm ideas for new and innovative campaigns

Master'S Degree, Moving Image

Bachelor Of Arts - Ba, Film/Cinema/Video Studies