Kailee Smith Email & Phone Number

Toronto, On, Ca

Toronto

As the Marketing Manager, I focus on driving sales, building direct connections with consumers, and optimizing conversion rates to boost revenue. With a deep understanding of the brands we represent, my core responsibility is to communicate their unique stories and brand messaging effectively. Through strategic planning and creative execution, I ensure that our marketing initiatives align with each brand's vision and resonate with our target audience.I oversee the development and implementation of marketing campaigns across multiple channels, including digital, events, and print. This includes crafting compelling content, managing social media and email marketing efforts, and organizing tastings and promotional events to elevate brand visibility. I also work closely with internal teams and external stakeholders, including media, influencers, and distributors, to foster partnerships that support brand growth and product awareness.In addition, I track campaign performance, measure ROI, and continually optimize strategies to achieve business goals. My role also involves managing the marketing budget, ensuring resources are effectively allocated to maximize impact. Ultimately, I aim to create engaging, memorable experiences that drive consumer loyalty and increase sales.

Toronto

As a Sales Support & Supply Chain Coordinator, I was responsible for ensuring the smooth operation between the sales team, clients, and suppliers. My role involved keeping everything organized, from processing orders and managing inventory to addressing customer inquiries. I worked extensively with the LCBO systems, overseeing consignment orders, coordinating pickups from the main warehouse, and managing store transfers to ensure efficient product distribution. I was also involved in both private and licensee order fulfillment. Additionally, I supported NISS tenders and played an integral part in planning and applying for LCBO Merchandising Programs through the Merchandising Promotions Tracking System, ensuring all submissions were accurate and aligned with business and brand objectives.

Toronto, Ontario, Canada

Drawing from my experiences in the Okanagan and my passion for the wine industry, I founded Carouse Consulting to bridge the gap between wine enthusiasts in Ontario and the exceptional offerings from British Columbia. I identified a market need for Ontarians eager to support local and Canadian products, connect with what they’re drinking, and access unique wines not readily available in their local stores. Especially during the pandemic, when people wanted to "travel from the couch," I leveraged my expertise, experience, and network to create ticketed tasting events and offer private, socially-distanced wine events. My goal was to provide bespoke, high-quality, and unique experiences.Today I specialize in organizing private events, from virtual gatherings to in-person wine tastings, curating distinctive themes that bring together industry experts for memorable experiences. I handle all logistics, from navigating provincial regulations for cross-border wine shipments to ensuring smooth coordination for catering, equipment, presenters, and budgets. As the liaison between all internal and external stakeholders, I ensure seamless communication and collaboration throughout the planning and execution process.In addition to event planning, I offer research and creative design services, including pitch decks, brand development, and training for brand ambassadors. I create content such as blogs, sell sheets, and social media posts, and manage marketing campaigns from concept to execution. My research services include sourcing venues and vendors, building budgets, and pitching options to clients.The name "Carouse" reflects my belief in the joy of sharing great wine and creating lasting memories. My mission is to connect people through experiences that celebrate togetherness, showcasing products that tell meaningful stories and embody quality and history.

Kelowna, British Columbia, Canada

Member of the Sommelier Team at Mission Hill Family Estate Winery and the Wine Career Development Program at Mark Anthony Group. Assistant to the Head Sommelier.

Toronto, Canada Area

Business Development Manager

Toronto, Canada Area

Toronto, Canada Area

Worked hand in hand with the Director of Operations; assisted with receiving and processing applications for purchases, oversaw KYC, confirmed investor details accreditation. Confirmed daily trade matches with executing brokers as well as managed the firms internal trading processes. Organized and implemented the annual and semi-annual financial statement mailings as well as prepared and sent ad hoc statements to investors. Received and processed account opening applications and assisted clients with transfers and troubleshooting. Oversaw the onboarding and training of employees in regards to compliance, code of ethics and KYC matters

Toronto, Canada Area

Provided administrative assistance to the company, specifically the Business Development and Operation teams. Oversaw the creation, production, and distribution of marketing materials and presentation packages; such as marketing decks and promotional videos. Beyond execution, oversaw strict quality control, creative art direction, and injection of business insights. Coordinated and managed various countrywide events for business development initiatives; including seminars, roadshows, webinars, lunch-and-learns and cocktail events with an array of Investment Advisors and potential clients.

Toronto, Canada Area

Responsible for coordinating front office reception and administration duties; including greeting guests and acting as face of the company, answering client calls and emails, responding to inquiries, coordinating calendars, maintaining accurate records and files, negotiating vendor contracts, assisting Accounting Department with bookkeeping, submitting expense reports, overseeing the ordering of office supplies and inventory, sorting and organizing mail and deliveries, planning events and special projects on behalf of the company, coordinating and organizing team lunches, social events and off-sites, supporting the Executive Assistant team, and managing any office related improvements to the space.

Acting as an ambassador of the bank and local branch, with the goal to provide legendary customer service within a fast paced environment; I assisted clients with their daily banking needs in a personalized, enthusiastic and efficient way. I identified opportunities to introduce our clientele to value-added products and services and utilized in-depth knowledge of products to effectively communicate such value.

Wset Level 3

Wset Level 2

Wset Level 1

Hon. Bachelor Of Arts