Kailey Birchall Email & Phone Number

Lindon, Utah, United States

California

San Francisco Bay Area

- Developed creative campaigns as part of the marketing launches for various social networking applications- Crafted copy, marketing messaging, and app store language for multiple apps- Created social media ads (copy and art) and managed paid campaigns on Facebook and Instagram- Helped product and growth teams to improve digital product features, prepare marketing materials, and develop growth tactics to increase app installs and daily usage- Conducted nationwide tests to evaluate app adoption and make adjustments based on the data

Oakland, California

- Carried out branding and marketing plan for our virtual reality game (HeapVR), which led to 20k page views internationally on the Steam app store in the first 14 days- Initiated bi-monthly company newsletter and grew email subscribers by 25%- Increased average blog views by 18% through marketing efforts- Created content (copy and art) for company website, blog, emails, and social media accounts- Planned networking events and meet-ups and improved average attendance by over 200%- Assisted in managing projects (e.g. lab innovation products and company website rebrand) and associated marketing strategies

Greater Salt Lake City Area

- Named and assisted with branding a new popcorn product (Pip Pop) for one of the West’s largest grocery retailers covering eight states- Increased customer email open rates by 6% by improving subject lines- Created and posted social media and blog content for corporate company and retailers- Managed monthly promotions and offers- Analyzed retail scan data and survey results to improve marketing decisions (e.g. send personalized customer offers)- Helped plan and execute corporate events as the Marketing Activity Committee representative- Coordinated both the customer and corporate loyalty programs to increase loyalty and brand awareness

Lehi, Utah

- Hired, trained, and managed team of analysts, contributing to cost savings of over 60% via time management and structuring improvements- Setup and edited social media keyword searches using Boolean logic for Business Wire press releases; analyzed reports for relevant data and sentiment- Managed the international African Press Organization account (setup, edited, analyzed, and reported all social media results directly to our client)- Created written materials to educate team on best practices

Sandy, Utah

- Carried out email campaigns to increase client base- Targeted Ironman athletes, sponsors, and equipment managers; received a 24% response rate to test our social media analytics platform- Setup and edited social media keyword searches using Boolean logic for Business Wire press releases; analyzed reports for relevant data and sentiment

Provo, Utah

- Wrote supplementary material for the book, Introduction to Homeland Security- Prepared and edited content for the book, Disaster Response and Recovery: Strategies and Tactics for Resilience

Provo, Utah

- Conducted and analyzed research to determine the best strategy to rebrand the business school- Developed a marketing campaign, which included planning and executing the annual recruiting event where over 300 women attended- Created promotional materials (art and copy) for major events

Provo, Utah

- Assisted with the social media campaign for Glidden Paint in the AAF competition, in which BYU placed first in the district- Developed analytical strategies and creative executions for a wide range of clients

Provo, Utah

- Promoted BYU Athletics through marketing, event planning, and community interactions- Specifically worked with the football, basketball, and swimming and diving teams- Assisted with the Cougar Club, the official booster for BYU Athletics

Manteca, California

- Met with interested parties door-to-door to generate solar sales leads- Became one of the top five reps in the Manteca office in less than a month

Provo, Utah

- Improved technology sales through increased customer interactions- Achieved warranty and basket attachment goals for tech items; specifically for laptops, computers, and printers- Provided excellent customer service

Flower Mound, Texas

- Provided excellent customer service to maintain customer loyalty and solicit additional buyers- Consulted with customers on technology purchasing decisions- Helped stock inventory, decorate the store, and maintain a clean and friendly atmosphere

Ux Design

Bachelor Of Arts (Ba), Communications: Advertising

Activities and Societies: American Advertising Federation (AAF), Phi Eta Sigma