Kailey Johnson Email & Phone Number

Lahaina, Hawaii, United States

West Maui based marketing, advertising, branding and PR consulting company. • Collaborate with entrepreneurial and midsized local Maui business owners and nonprofits across various industries, offering marketing and advertising solutions.• Design and develop responsive, user-friendly, SEO optimized websites.• Create compelling visual assets including logos, graphics, and branding materials.• Conduct thorough research, including market and competitor analysis to ensure content relevance and effectiveness in positioning of brand.• Craft engaging copy, social media, and press releases that communicates brand messages effectively and captures target audience.• Build and maintain strong client, media, and supplier relationships based on trust and communication. • Create and manage marketing budgets and advertising expenditures, communicate performance expectations and ensure client satisfaction with return on investment (ROI).

Now known as 11 Residential. Established and fortified an influential online reputation management and customer service department, fortified brand integrity and bolstered customer satisfaction. • Developed standard operating procedures (SOPs) and implemented training programs to instill and refine optimal customer service practices.• Leveraged online survey dashboards to assess both prospective clients and current customers, identifying key touchpoints to showcase achievements and pinpoint areas for enhancement. Conducted SWOT analyses and outlined actionable steps for improvement.• Proactively resolved customer and prospective client issues to boost customer retention, enhance business trustworthiness through the acquisition of customer testimonials, leading to increased sales and closing ratios and reduced turnover costs. • Analyze results to proactively identify needs and desires of customers, including better positioning amongst competitors.• Offer communication opportunities for customers to voice concern or to identify needs. • Trouble shoot any issues or customer dissatisfaction and follow through resolution. • Highlight online reviews and increase SEO by increasing online reviews and ratings. • PR to mitigate any damages and optimize outward facing public view of residential communities.

West Coast

• Develop marketing budgets for all West Coast assets, ensure adherence to budgets while achieving increased ROI• Analyze and interpret data and traffic/lead generation reports, including Google analytics to identify under performing assets and devise marketing plan• Achieve budgeted income through successful targeting of appropriate demographic for each asset• Market awareness, positioning against competitors in the market and SWOT analysis• Provide sales training and presentations on as-needed basis as a SME• Conduct site visits with eye to curb appeal, appealing to the five senses, and interior decorating. Identify opportunity to add value with amenity spaces and offerings• Oversee all digital and print production of advertising, marketing and promotional materials, not limited to external and internal signage, collateral, and outreach • Oversee photo shoots and photographer. Manage all outward facing photography in both print and digital production • Select, negotiate, and manage a core group of vendors to build relationships and set standards and efficiencies• Oversee reputation management and social media management • Resident retention through establishing resident event calendars and setting customer service expectations and analyzing core competencies of focus and resolution• Collaborate with regional and executive operational teams to implement initiatives and enforce best practices

Seattle, Washington

- Eye to detail on property walks, including curb appeal - Interior decorating of model homes and vacant units- Pitch concepts and plans, and get budget approval for additional projects as needed- Award presentations and announcements of top achievers - Facilitate sales team meetings and new software launch training- Manage signage vendors from conceptual stages to installation- Design marketing plans to bring under performing assets up to budget- Collaborate with operations team to achieve regional goals under SVP- Identify patterns and analyze reports to get ahead of any future dips- Market knowledge, awareness and competitor analysis

Greater Seattle Area

Greater Seattle Area

- RFPs- Budget variance, monthly financial reporting to owners- Accounts receivable - Resident events and activities- Sales and leasing- Customer service- Lease up collateral and events

Greater Seattle Area