Meet Of One Kind ✨ a full service creative studio rooted in human centric strategy, design & approach.As the Creative Director and Co-Founder of One Kind, I lead the creative vision and strategic design initiatives for a diverse portfolio of forward-thinking and innovative brands. At One Kind, we specialize in crafting unique brand identities, developing comprehensive visual strategies, and delivering impactful marketing solutions that resonate with today’s dynamic audiences across multiple-channels and deliver results. Our past and current collaborators have included esteemed brands and individuals such as Paula's Choice, Julianne Hough and AmLactin, where we have successfully executed projects in brand identity development, digital and print design, videography production, and e-commerce strategy. Of One Kind also collaborates and works with partner agencies (CSC Strategic Consulting) where we support brands such as RMS Beauty, Tequila Tepozan, organicgirl, Arterra Pet Science & more. By fostering collaborative partnerships and leveraging multidisciplinary expertise, One Kind consistently delivers creative solutions that drive brand growth and distinguish our clients in their respective industries.

As a Creative Director and Brand Consultant, I specialize in elevating distinct brand visual identities and strategies that resonate with the next generation of forward-thinking, innovative brands. My multidisciplinary approach blends fresh, distinct aesthetics with strategic, creative solution-based thinking, positioning each client to stand unique in an ever-changing and dynamic environment. I collaborate with a diverse range of individuals, organizations, and brands, both in-house with Of One Kind, and as an independent consultant, helping them define and achieve growth within their industries through a creative lens. + Creative Direction, Brand Identity Strategy, Design & Development: Develop and implement comprehensive brand strategies, including logo design, typography, color schemes, and overall visual language to create cohesive and impactful brand identities, ensuring alignment with clients' business objectives and market positioning.+ Video Direction, Cinematography, Editing/Story Development: Oversee all aspects of video production, from concept ideation and storyboarding to directing, filming, and post-production editing, delivering engaging visual content for marketing campaigns.+ On-Set Art Department / Art Direction & Styling: Provide art direction and styling for branded photo shoots and events, ensuring high-quality visual output that aligns with brand standards.+ Digital, Print & Packaging Design: Design and develop creative assets for digital platforms, print media, and product packaging, enhancing brand presence across all channels.+ Communication Design & Strategy / Editorial / Email Marketing: Create and execute communication strategies, including editorial content and email marketing campaigns, to drive brand engagement and customer loyalty.+ Creative Consulting: Offer expert consulting services to guide clients through the creative process, managing projects from inception to completion to ensure timely and successful outcomes.

As an Art Director & Brand Designer, I led digital creative for fall and holiday editorial campaigns in 2020, a year marked by unprecedented challenges and opportunities. My responsibilities encompassed the end-to-end development of strategic branding initiatives, including the design and implementation of innovative style guides that ensured consistency across all channels. I collaborated closely with cross-functional teams, including marketing, merchandising, to align creative strategies with overarching business objectives. By sourcing and partnering with top-tier illustrators and creative talents, I infused each campaign with unique and trendsetting visual elements that resonated deeply with our target audience. With my collaboration and insight, the fall and holiday editorial initiatives not only enhanced brand recognition but also drove significant customer engagement and sales growth.Key Responsibilities:+ Creative Leadership: Directed and managed the creative vision for fall and holiday editorial campaigns, ensuring alignment with Amazon Fashion's brand identity and market positioning.+ Design & Conceptualization: Designed and conceptualized visual strategies that resonated with target audiences, enhancing brand engagement and recognition.+ Style Guide Development: Created comprehensive style guides that standardized visual elements across all marketing materials, ensuring consistency and cohesiveness in brand presentation.+ Vendor & Collaborator Sourcing: Identified and collaborated with talented illustrators to bring unique and innovative designs to life, enriching the brand's aesthetic appeal.+ Inspiration & Trend Analysis: Pulled inspiration from current fashion trends and market insights to inform design decisions and maintain relevance in a competitive market.+ Cross-Functional Collaboration: Worked closely with marketing, merchandising, and product teams to integrate creative strategies seamlessly into broader business objectives.

As an Art Director at Paula's Choice Skincare, I lead the creative vision and design strategy for the brand's diverse product lines and marketing initiatives. My role was pivotal in shaping Paula's Choice's visual identity, ensuring consistency and innovation across all channels.+ Creative Leadership: Direct and oversee all aspects of the creative process for Paula's Choice's skincare lines, including product packaging, marketing materials, digital assets, and advertising campaigns. Collaborate with external agencies, photographers, and vendors to produce high-quality visual content and ensure timely project delivery and implement a fresh brand identity to take Paula's Choice into a new visual era. + Brand Strategy Development: Develop and implement comprehensive brand strategies that align with Paula's Choice's mission and market positioning, ensuring a cohesive and impactful brand presence. Conceptualize marketing initiatives, such as Holiday and Anniversary sales with visually appealing graphics, layouts, and multimedia content that effectively communicate product benefits and brand values. + Video Creative Direction & Production: Lead video production projects from concept to completion, including scripting, storyboarding, directing talent, and overseeing post-production to create engaging video content for marketing campaigns.+ Cross-Functional Collaboration: Work closely with marketing, product development, and sales teams to integrate creative strategies into broader business objectives and product launches. Develop and execute design strategies across all e-commerce channels, including DTC, Amazon A+ content and YouTube, to enhance brand presence and optimize customer engagement.+ Team Mentorship: Mentor and guide a team of junior designers, fostering a collaborative and innovative work environment that encourages professional growth and creative excellence.

As an Associate Art Director at Julep Beauty, I played a pivotal role in elevating the brand's visual identity and strategic marketing initiatives over a year of dynamic growth and innovation. My leadership in art direction for monthly marketing campaigns & initiatives throughout my employment was instrumental in enhancing Julep Beauty's market presence. I was responsible for overseeing the art direction of brand visuals across all channels, ensuring a cohesive and compelling brand experience. By creating comprehensive style guides for the e-commerce site, press releases, social media, and key partner sites such as Ulta, Amazon, and QVC, I maintained consistency and elevated the brand's aesthetic appeal. Additionally, I led the design and launch of the new Julep blog, which significantly boosted brand awareness and supported e-commerce and social channels through engaging, branded content.Key Responsibilities:+ Creative Leadership: Directed and managed the creative vision for fall and holiday editorial campaigns, ensuring alignment with Julep Beauty's brand identity and market positioning.+ Design & Conceptualization: Designed and conceptualized visual strategies that resonated with target audiences, enhancing brand engagement and recognition.+ Style Guide Development: Created comprehensive style guides that standardized visual elements across all marketing materials, ensuring consistency and cohesiveness in brand presentation.+ Trend Analysis: Pulled inspiration from current beauty and fashion trends and market insights to inform design decisions and maintain relevance in a competitive market.+ Cross-Functional Collaboration: Worked closely with marketing, merchandising, and product teams to integrate creative strategies seamlessly into broader business objectives.+ Campaign Execution: Conceptualized and executed creative strategies for paid media campaigns, including video ads, conversion landing pages, social media graphics, and partner site assets.

As a Visual Designer, Brand & E-Commerce at Julep Beauty, I was integral in maintaining and enhancing the brand's visual identity across multiple channels. Over the course of a year, I successfully implemented fresh creative design elements into Julep's e-commerce and partner platforms, ensuring a seamless and engaging customer experience that supported significant marketing initiatives.I played a key role in conceptualizing and implementing innovative design solutions for major partner sites such as Ulta, Amazon, and QVC. My responsibilities included art directing on-set shoots, designing promotional graphics, and developing branded content that elevated the brand's presence and customer engagement. Additionally, I led the creation of expanded product page displays, and monthly beauty box subscription assets, providing customers with comprehensive product education and enhancing their overall shopping experience from both a UI/UX and strategic perspective.+ Brand Design Experience Oversight: Maintained and enhanced the current Julep brand experience, ensuring a cohesive and engaging visual presence across all channels, including e-commerce and partner sites like Ulta, Amazon, and QVC and marketing opportunities. + Campaign Development, Art Direction & Graphic Design: Developed and executed creative designs. Art directed on-set photoshoots and designed graphics for promotions, social media assets, and brand franchises, ensuring high-quality and visually appealing content.+ UI/UX Design: Developed and optimized user interfaces for Julep's e-commerce platforms, enhancing user experience and driving higher conversion rates through intuitive and user-centered design.+ Visual Consistency: Ensured consistency in design and branding across all digital platforms, enhancing brand recognition and customer trust.

As a Graphic and UI/UX Designer at E! News, I was entrusted with managing and launching the creative identity for the branded content vertical, E! Style Collective. Through strategic art direction and customized design process, I conceptualized and executed social and editorial graphics, website landing pages, and creative assets for co-branded and sponsored initiatives. I developed comprehensive style guides that ensured visual consistency across all digital and print channels, including e-commerce platforms, press releases, social media, and partner sites such as P&G, Macy's, General Electric, Ulta, Amazon, and QVC. By leveraging my expertise in UI/UX design, I optimized user interfaces to create intuitive and engaging experiences for our audience, directly contributing to increased user satisfaction and retention.+ Design & Conceptualization: Directed and managed the creative vision for E! Style Collective, ensuring alignment with E! News's brand identity and strategic objectives. Designed and conceptualized visual strategies for social and editorial graphics, enhancing brand engagement and audience reach.+ UI/UX Design: Developed and optimized user interfaces for E! News's digital platforms, improving user experience and driving higher conversion rates through intuitive and user-centered design.+ Branded Partnerships: Conceptualized and executed creative assets for branded initiatives, collaborating with major brands like P&G, Macy's, G&E, Ulta, Amazon, and QVC.+ Branded Photo Shoots: Led the art direction for branded photo shoots, ensuring high-quality visual content that aligned with brand standards and campaign goals featuring Celebrities, Influencers and Creators like Whitney Port, Asypn Ovard & More. + Event Support: Designed creative assets for high-profile events such as New York Fashion Week and major Awards Shows, enhancing E! News's visibility and brand presence.

Conceptualized and created a visually unique design strategy for the newly re-owned film festival using the power of Hollywood as a way to highlight social justice issues. The Hollywood Film Festival will showcase the best in regional and international cinema, presenting a unique combination of socially conscious filmmakers, emerging artists and master storytellers in the film capital of the world.

As a Graphic Design & Marketing Intern at Warner Brothers Records, I assisted in special projects, maintained and organized art databases, distributed promotional mailings, conducted comprehensive graphic design and inspiration research, and generated creative content for album artwork, merchandise and events. Additionally, I handled various general administrative functions to support the marketing team. This internship provided me with invaluable insights into the music entertainment industry and deepened my understanding of graphic design and marketing processes within this dynamic sector. Through hands-on experience and collaborative initiatives, I developed essential skills in creative content creation, strategic marketing, and project management, contributing to the overall success and efficiency of the team.Notable Artists I worked with were: Jenny Lewis, Jason Derulo, LP, Teagan & Sara & more.