My name is Kailey Dennull and I am a third year student at the University of Cincinnati. I am on track to graduate spring of 2018 with a major in marketing and minor in fashion design studies. My primary interests include market research and consumer behavior. Whether it be in the fashion industry or not, I find the psychology behind why consumers make the purchasing decisions that they do, fascinating. I also love to take that information and figure out how to best implement it in a variety of marketing strategies to best reach target consumers.I have worked in multiple retail settings, expanding my knowledge of fashion, advertising, and purchasing behavior. I have also worked along side a professor in Lindner College of Business on some market research studies. These experiences, along with my creative personality and drive, have led me to develop my current career goals, and well prepared me to pursue them.